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Webinars & Training Webinars & Training

Webinars & Training

Capacity Classroom is now in session

Throughout the year, CI experts offer in-depth insights and bite-size training on the most technical parts of an arts marketer’s job. Our webinars and videos are all quick, nerdy, and free — and yours to keep coming back to.  What are you waiting for? It’s time to supercharge your skills.

Level Up Learning Live or On Demand

CI Deep Dives: Your 2024 Digital Priorities

Leveraging AI in Google and Meta
On-demand
00:46:16
Leveraging AI in Google and Meta
Given the rapid development and adoption of AI in marketing and the world at large, we must afford AI some meaningful attention.
Diversifying Beyond Google and Meta
On-demand
00:40:55
Diversifying Beyond Google and Meta
We’ve always used audience attention to inform which platforms we leverage. As attention turns in different directions, what's most worth our time and budgets now?

Webinar Series: Your 2023 priorities

Unlock Your Email Potential
On-demand
00:44:29
Unlock Your Email Potential
Email marketing is an effective tool for arts marketers, but with crowded inboxes and evolving privacy expectations, how do you attract new subscribers and keep them engaged?
Conquer Asset Deserts
On-demand
00:44:59
Conquer Asset Deserts
It's time to elevate your social content skills! In today’s social media landscape, you have to cut through the noise, center your audience, and move them to take action. Otherwise, you’ll be left in the dust.
SEO for Content Creators
On-demand
00:46:30
SEO for Content Creators
Did you know that over 90% of pages on Google receive zero organic search traffic? If you aren’t investing in search engine optimization (SEO), you’re missing out on valuable website traffic and revenue for your organization.
Watch On Demand

Boot Camp 2024

Each session is packed with powerful data, transformative case studies, and actionable strategies to help you use the power of digital through a radically human lens to drive revenue, engage audiences, market smarter, revolutionize your leadership, and more.

Get access to sessions with Digital Catch-Up, available through February 2025!

Get On Demand Access

Explore more from CI

Let’s Talk About Meta
Digital Advertising, Leadership
Jan 16, 2025
5 Min Read
Let’s Talk About Meta
Last week, Meta’s Mark Zuckerberg announced that the social media giant is eliminating fact-checking. In its place, they are c...
Navigating the TikTok Ban
Digital Advertising
Jan 13, 2025
3 Min Read
Navigating the TikTok Ban
This is a developing story. Please bookmark this tab—we will update this blog post as new information becomes available. Last ...
The Art of Video Storytelling
Ask the Industry
Jan 02, 2025
11 Min Read
The Art of Video Storytelling
You’re an arts marketer, which means you’ve got your head wrapped around at least three seasons worth of video at any given ...
Reflections on 2024
CI HQ
Dec 19, 2024
5 Min Read
Reflections on 2024
2024 moved us. The perseverance, tenacity, and vitality of our industry are stronger than ever, unbroken by ongoing challenges f...
Purpose-Driven Leadership in Uncertain Times
EP 137
Dec 19, 2024
estimation...
Purpose-Driven Leadership in Uncertain Times

The end of the year is a busy time for arts administrators, packed with holiday campaigns and fundraising deadlines. With so much happening, it’s easy to lose sight of the bigger picture. So today we’re taking a moment to pause, reflect, and reconnect with our “why.”

In this episode, we revisit a popular Boot Camp 2024 conversation with CI President Priya Iyer Doshi and Terri Freeman, President of The Lewis Museum, about purpose-driven leadership and the resilience of our industry. Then, we ask arts administrators to reflect on their year and what’s fueling their passion in 2025. It will leave you feeling grounded, inspired, and ready to tackle what’s ahead.

AI Toolkit For Arts Marketers
Content Creation & Strategy, Digital Advertising
Dec 02, 2024
7 Min Read
AI Toolkit For Arts Marketers
As arts marketers, we’re always asked to do more with less—create more content, launch more campaigns, analyze more data...
Why Audiences Aren’t Coming Back and How to Fix It
EP 133
Nov 21, 2024
estimation...
Why Audiences Aren’t Coming Back and How to Fix It

In today’s post-pandemic world, keeping our audiences engaged and organizations financially healthy can feel like an uphill battle. Changing audience behaviors have disrupted traditional marketing strategies, and high churn rates among first-time visitors, subscribers, and donors are slowing revenue growth. But what if there’s a way forward that breaks from the traditional playbook?

In this episode, CI President Priya Iyer Doshi sits down with industry leader Aubrey Bergauer to discuss her new book, Run It Like A Business. Aubrey draws inspiration from outside the arts to rethink how organizations can boost relevance, drive revenue, and better serve our communities. Discover how adapting for-profit strategies for non-profit goals can help move your organization forward.

The Continuous Case for Google Grants
Digital Advertising
Nov 05, 2024
6 Min Read
The Continuous Case for Google Grants
Note: this post was originally written in September 2024, and was updated in November 2024. Two years ago we told you what Googl...
BONUS: A Continuation, Not a Phase
EP 135
Oct 29, 2024
estimation...
BONUS: A Continuation, Not a Phase

In this episode, we’ll share never-before-aired insights on how to hold your organization accountable to its mission and goals around representation, access, and equity, from a conversation recorded earlier this year between CI’s VP, Managing Director Christopher Williams and Canton Symphony Orchestra’s Rachel Hagemeier.

Turning New Ticket Buyers Into Longtime Fans
Digital Advertising, Leadership
Oct 28, 2024
5 Min Read
Turning New Ticket Buyers Into Longtime Fans
As the Executive Director of Ballet Austin, I’ve seen firsthand how the arts industry grapples with reaching new audiences qui...
The Top 5 Website Analytics Myths, Debunked
Website Analytics & Optimization
Oct 07, 2024
4 Min Read
The Top 5 Website Analytics Myths, Debunked
The sword in the stone. A mysterious creature in Loch Ness. The lore behind your organization’s website analytics. While t...
Meet Sana Colter
CI HQ
Oct 04, 2024
10 Min Read
Meet Sana Colter
Hi, CI! is a series featuring the best team we know—the Capacity Interactive team! Today, meet Sana Colter—a lifelong music ...
Web Analytics 101
EP 134
Sep 26, 2024
estimation...
Web Analytics 101

In this episode, we’ll help you bridge the gap between the technical side of GA4 and the high-level goals that matter to your organization’s decision-makers. With a few key tips, you’ll be able to show your boss and board members that investing in analytics is not only worthwhile, but actually critical for long-term success.

GA4 Fast Formulas: Track FAQ Engagement
Website Analytics & Optimization
Sep 18, 2024
2 Min Read
GA4 Fast Formulas: Track FAQ Engagement
This byte-sized series from CI’s Analytics Team offers quick tips to level up your website one optimization at a time (as it s...