Website Analytics & Optimization
Know what’s happening on your website
You’re spending marketing dollars driving audiences to your website. But what do they do once they get there? Smart arts marketers leverage data to design for user needs. Better engagement means more conversions.
Explore our expertise
Our analytics partnerships are tailored to match your in-house resources and organizational goals.
Custom GA4 Implementation
Whether you’re looking to start with some basic data collection or have a more advanced approach, our team will implement tracking to capture what’s happening on your website and configure Google Analytics 4 according to best practices. We can do this with virtually no lift required from you and your team.
Personalized Dashboards
Behavioral Analysis
Training & Mentorship
Ongoing Support
Ready to optimize? It’s okay to start small
You have questions about how your audience interacts with your website. We’ll help you find the answers through hyper-focused analysis and bite-size next steps that will empower you to keep moving the needle.
Explore Analytics Resources
How We Used GA Data to Inform Utah Shakespeare Festival's Website Redesign
Ahead of a website redesign, we helped USF use Google Analytics data to make decisions that significantly increased mobile engagement and mobile conversion rates on their new site.
GA4 Webinar
Learn more about GA4 and its capabilities, discover what goes into a custom GA4 setup, get advice on exporting historical Universal Analytics data, and so much more.
Additional Services
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Ready to dig into your data?