Website Analytics & Optimization

Data is only good if it’s useful and used. We’ll collaborate with your team to define site objectives and key performance indicators, and design automated dashboards in Google Looker Studio to give you at-a-glance measurement. 

Once your analytics implementation is in place, we want to ask questions about behavior that drives site performance and leverage data that answers key questions. How are people using the global navigation? Do users interact with rich media? How is the homepage performing?

Great user experiences support your revenue goals and fuel audience loyalty and growth. User-centric design—and optimization—begins with an understanding of user behavior.

There’s a steep learning curve to GA4, and we want to empower you and your team to access and interpret your data on your own. We take a hands-on approach to onboarding, working directly with your team on locating new data and using it to confidently inform decision-making.

Our Google Analytics 4 library and partner newsletter will help you stay up-to-date on the latest updates and innovations.

Consider CI the analytics arm of your marketing team. From automated data abnormalities monitoring to bi-annual technical audits, A/B testing, to customized analyses, CI is your website analytics partner.