Meet the fabulous team at Capacity Interactive.
We’re dedicated to helping clients market smarter—digital marketing for arts marketers, by arts marketers.
Erik founded Capacity Interactive in 2008 and Digital Marketing Boot Camp for the Arts in 2011. Erik is a sought-after speaker on digital marketing for the arts. He’s presented at Opera America, The League of Resident Theaters, Tessitura, and Dance USA, among others. He has guest lectured at Yale, Columbia, and NYU.
Erik began his career at Marakon Associates, an international management consulting firm, and built his career at NBC Universal, New York City Opera, and The Marketing Group, where he worked with non-profit arts clients. When not at work Erik enjoys cycling, running, cooking, the beach, seeing shows and spending time with his rambunctious dog.
Christopher has been marketing the nonprofit performing arts across the country for more than 20 years at Performing Arts Centers, the Coconut Grove Playhouse, and was the Director of Marketing at New York City Center before joining Capacity Interactive.
Outside of the office, Christopher is a triathlete and marathoner, loves the ballet, and identifies as a bit of a New York hillbilly, transit geek, infrastructure nerd, and classic cinema aficionado!
Yosaif leads analytics, SEO, and site optimization projects at Capacity Interactive. Previously, he was Director of Analytics at Huge and at AKQA, where he built teams that leveraged data to inform the strategy behind website redesign and optimization projects.
Outside the office, Yosaif loves cycling and snowboarding, and is continually searching for that perfect slice of (vegan) NY pizza.
Ashley joined the Capacity Interactive team after 10 years of working in non-profit arts organizations in NYC, including Manhattan Theatre Club, Jazz at Lincoln Center, and, most recently, Lincoln Center Theater, where she was the Associate Director of Marketing.
When not at a show of some kind, she can be found hiking a mountain or curled up with a good book and a craft beer next to her beagle, Ruby.
ShaKea joined Capacity Interactive after graduating from Swarthmore College and interning in the development departments of Dance/USA | Philadelphia, The Innocence Project, and American Documentary | POV.
In her free time she enjoys stalking dance companies on social media, searching for the perfect pair of shoes, trying to fool people into thinking she’s Olivia Pope.
Carly joined the Capacity Interactive team after working in executive search at Egon Zehnder, as well as previous general and company management roles with Wolf Hall, Parts 1 & 2 and at Goodspeed Musicals; she is a proud graduate of the University of Michigan.
In her free time, Carly enjoys ballroom dancing, both socially in New York City and competitively across the East Coast.
Jess joined the Capacity Interactive team after receiving her Master of Arts Management from Carnegie Mellon University and working with arts organizations in Pittsburgh and New York such as Phipps Conservatory and Botanical Gardens, Tinc Productions and Joey Parnes Productions.
In her spare time, Jess works on her health and wellness blog, cuddles with her dog Callie, and searches high and low for the best paleo food in New York!
Ali joined the Capacity Interactive team after working in marketing and management at Roundabout Theatre Company and the Huntington Theatre Company. She received a Bachelor’s degree with honors in English from Harvard University, and then earned her Master’s degree in journalism from Columbia University.
In her free time, Ali enjoys baking up a storm, seeing all the theater she can, reading, traveling, and avidly following various comic book universes.
Becca joined Capacity Interactive after eight years working at nonprofit performing arts organizations, including Carolina Performing Arts, the Milwaukee Repertory Theater, and most recently, the New York Philharmonic.
Outside of work, you can find Becca training for her first marathon, attending a live performance, or making a mean bowl of guacamole. She loves working in her community garden, solving crossword puzzles, and spending time with her cats, Sydney and Melbourne.
Raveena joined Capacity Interactive after completing her M.A. in Arts Administration from Florida State University and the Capacity Interactive internship program.
Raveena enjoys playing her clarinet, attending performing arts events, discovering rooftop bars, going to the beach, or planning her next friendcation.
Elif joined Capacity Interactive after graduating from the University of California Berkeley with a double major in Economics and English, where she also worked on campus at Cal Performances.
When not at work, Elif is on her way to a ballet show, a classical or jazz music concert, or swing dancing somewhere in the city.
Holland joined the Capacity Interactive team after receiving bachelor’s degrees in both Marketing and Art History from The University of Texas at Austin and completing the Capacity Interactive Internship Program.
When she is not visiting museums or at a show of some kind, she can be found searching for the best NYC pizza, spending time outdoors, and exploring all that New York has to offer.
Sasha joined Capacity Interactive after completing a master’s degree in Arts Administration from Columbia University and interning at several performing arts organizations.
Outside of the office, she can be found attending a live performance, running along Hudson River, and researching new restaurants on Yelp.
Sarah joined Capacity Interactive after spending three years as an elementary school teacher, finishing her M.A. in Arts Administration from Columbia and completing the Capacity Interactive Internship Program.
When she is not watching ballets or other performances, she can be found taking ballet classes, bullet journaling and watching dance videos on Instagram & Youtube.
Hailey joined Capacity Interactive after graduating from The Theatre School at DePaul University and interning in arts marketing at Victory Gardens Theater, Allied Touring, and Chicago Shakespeare Theater.
Outside of work she enjoys perfecting her skincare routine, lip-syncing to Ariana Grande music, and scouring the internet for the latest Broadway buzz.
Renée joined Capacity Interactive after serving in many roles at non-profit arts organizations with a focus on patron experience, team development, and marketing.
Dance and writing are her most articulate forms of expression. She values connections that become apparent through conversation and the imprint that they leave thereafter.
Janai joined Capacity Interactive after graduating from Purchase College with a degree in Arts Management, working with visual arts nonprofits, and completing the Capacity Interactive internship program.
When she’s not at work, she can be found reading, drinking coffee in excess, and buying all of her friends’ artwork.
Annalaura joined the Capacity Interactive team after graduating from Furman University with a degree in Computer Science and completing the Capacity Interactive Internship Program.
Embracing her inner tourist, Annalaura loves taking long strolls through Central Park, seeing as many ballets and plays as possible, and going wherever NYC spontaneously takes me.
Laura joined the Capacity Interactive team after holding various positions within the performing arts world, hospitality, and events.
Outside of the office, Laura enjoys attending plays, consuming all forms of audio content, hosting meals for friends, and seeking out every new restaurant in Queens.
Maya joined Capacity Interactive after experience in human rights campaign work at Amnesty International, following film production and office management work at sister companies, Walter Pictures & 330 Walter, a co-working space for film. She received a Bachelor’s degree in American Studies and Film Studies from Mount Holyoke College.
Outside of the office, you can find Maya sitting at your local dark theater watching films, hosting/planning Chinese adoptee community programming, venturing down YouTube rabbit holes, and picnicking in public parks.
Amy joined the Capacity Interactive team after graduating from Fordham University with a degree in Communications and Culture and completing the CI summer internship program.
Outside of the office, you can find her strolling through museums, botanical gardens and at the latest horror movie screenings.
George is a graduate of Skidmore College and joined Capacity Interactive after working at Lincoln Center for the Performing Arts for three years.
Outside of work, George enjoys playing the cello in the Greenwich Village Orchestra, reading, and cycling. He recently took in two cats and is quickly adapting to his new role as a cat dad to Felix and Cleo.
Margot joined Capacity Interactive after graduating from Middlebury College, where she studied Art History and explored the fields of the arts, film, and theater.
Outside of work, Margot is very much into costume design, art museums, and design exhibitions. She loves to sew and watching Italian films, but also enjoys spending time outdoors, exploring botanical gardens and different areas of the city.
Ally joined Capacity Interactive after receiving an M.B.A. with a concentration in arts administration from the Bolz Center for Arts Administration at the Wisconsin School of Business. Before that, she worked in marketing and fundraising for non-profit performing arts organizations, including the Cunningham Dance Foundation, Cedar Lake Contemporary Ballet, Pilobolus, and Overture Center for the Arts.
In her spare time, Ally loves to cook, do yoga, and explore all New York City has to offer. She also enjoys living vicariously by attending as many dance performances as possible.
Rachel is a graduate of Bard College and joined the Capacity Interactive team after working in many roles at non-profit performing arts organizations with a focus on marketing, development, and the patron experience.
When not searching for the best ramen and buffalo wings, she can be found at live shows/performances, The Impressionists galleries at The Met, and the dog park in Washington Square Park.
Walter joined the Capacity Interactive team after graduating from Purchase College with a degree in Arts Management and completing the Capacity Interactive internship program.
He is passionate about the visual arts and in his free time can be found reading comic books, science fiction, and searching for street art
Madelyn joined Capacity Interactive after nine years in the music industry at a PR firm where she wore hats as varied as publicist, logistics, events management, and business development.
Madelyn spends her free time seeing as much NYC theater as possible, sewing, attending comic conventions, singing and dancing in musicals with AfterWork Theater, and obsessing over her cat, Arya.
Molly joined the Capacity Interactive team with a love of theater and eight years of experience working as a marketing specialist for a national professional services firm.
Though she isn’t currently performing on stage, Molly is an active theater-goer, museum visitor, and ice-cream taste tester.
Jacqui joined the Capacity Interactive team following seven years of experience in advertising for commercial theatre, most recently she served as the Digital Media Supervisor at Serino/Coyne, where she oversaw the media strategy and buying for all digital clients on Broadway, off-Broadway, as well as non-profit and touring productions.
In her free time, Jacqui is most likely to be found running in Central Park, perfecting her cupcake recipes, or expanding her Playbill collection.
Johnna joined the Capacity Interactive team after nearly 10 years working in marketing and development in non-profit arts organizations including the Telfair Museum of Art and Long Wharf Theatre. During that time she completed an MA in Arts Administration at Columbia University, during which she held internships at The Whitney Museum of American Art and Capacity Interactive.
Outside the office, Johnna can be found discovering artisans and traditional craft around the world, at a yoga class, or watching the antics of her toddler Henry and Golden Retriever Indy.
Alison joined the Capacity Interactive team after working in Development in non-profit organizations across theatre and film, including the Shakespeare Theatre Company in Washington, DC and the Film Society of Lincoln Center.
When she’s not at work, Alison is catching up on television, people-watching and pretending to not care about how good her brunch looks on Instagram.
Shira joined the Capacity Interactive team after working in development at UJA-Federation of New York and then completing an MA in Arts Administration at Columbia University, during which time she held internships at The Whitney Museum of American Art and The Public Theater.
Outside the office, Shira can be found wandering around museums, reading a novel, at a yoga class, or on a spin bike.
Jacquelyn grew up in Orlando, Florida. She relocated to New York from Los Angeles, where she worked as a freelance artist and designer, after graduating from Carnegie Mellon University in Pittsburgh, PA, where she studied Scenic Design.
She now resides in Bushwick, Brooklyn. Jacquelyn enjoys learning about arts marketing, plays, scenic art, architecture, and going to museums. In her free time she likes going for runs, the gym, dancing, the beach, participating in theatre, and watercoloring.
Kaya joined the Capacity Interactive team after graduating from Brown University and interning at the Studio Museum in Harlem.
In her free time, Kaya can be found exploring museums, strolling through botanical gardens, or watching the newest Netflix Original.
Jess joined the Capacity Interactive team after finishing her Master of Arts in Arts Administration at Columbia University in May 2017, as well as completing the Capacity Interactive internship program.
When she’s not at CI, you can find Jess on the quest for the city’s best cup of coffee, attempting to perfect the art of homemade pizza, or voraciously consuming music.
Adelaide joined Capacity Interactive after completing multiple internships in the arts, including the Capacity Interactive internship program. She graduated from Trinity College in Hartford, CT with a degree in Psychology, where she was also in an a cappella group, performed in musicals, and worked in the costume shop at her school’s theater.
As a native New Yorker, Adelaide has been involved in the NYC arts world her entire life. In her free time, she can be found cuddling with her cats, listening to true crime podcasts, and working on expanding the Playbill collection she’s been building since she was 5.
Michelle joined Capacity Interactive after graduating from The New School with a M.S. in Media Management and working in digital marketing for several fashion e-commerce companies.
In her free time, Michelle enjoys discovering new films and music of many genres, traveling, container gardening, and most of all, tucking in with her cats for a nap
Jack joined the Capacity Interactive team after graduating from Pomona College and working in the non-profit sector.
Jack enjoys playing piano, painting, and scrapbooking.
Sam joined the Capacity Interactive team after three and a half years at Manhattan Theatre Club where she was the Company Manager for 15 productions on Stages I and II at NY City Center.
In her free time, Sam enjoys seeing theater and dance productions, traveling, and hanging out with her puppy, Piper.
Holly joined Capacity Interactive after two decades of work in commercial and not-for-profit theatre. She began her career as an AEA stage manager and transitioned to work in finance and operations. She previously worked at Manhattan Theatre Club, The Dramatists Guild, and managed Broadway public relations firm Boneau/Bryan-Brown.
In her free time, Holly enjoys both board and video games, reading anything with historical perspective, seeing plays and musicals, and generally lounging with her spouse and cat.
Nicki joined Capacity Interactive after studying painting in college and working for several years assisting artists, teaching art classes, and in various customer service positions.
Outside of work Nicki enjoys painting, printmaking, playing softball, and spending time outdoors.
Ari joined the Capacity Interactive team after graduating with a degree in Music Education from Stetson University.
He is passionate about the arts as well as spending time outdoors and increasing accessibility to such places for everyone.
Becky joined Capacity Interactive after working for the New Jersey Symphony Orchestra as the Marketing & Social Media Manager. She received her MBA with a specialization in Performing Arts Administration from the University of Delaware.
Becky enjoys playing the cello in her community orchestra, trivia games, and clever puns.
Emmy joined the Capacity Interactive team after working in communications and digital marketing for a child development non-profit.
When not at work, you can find her hiking through the Hudson Valley, visiting one of New York’s renowned museums, attending a concert, or visiting a new bakery.
Molly joined Capacity after graduating from Ithaca College and working in New York in casting.
Outside of work, you can find Molly (most likely) eating pizza, worshiping Beyoncé, attempting to bake the perfect chocolate chip cookie, or marveling over Meryl Streep’s body of work.
Natalie joined the Capacity Interactive team after graduating from Fordham University and completing the Capacity Interactive internship program.
In her free time, Natalie can be found rushing broadway musicals, coaching volleyball, playing with makeup or taking on Pinterest projects.
Natalie joined the Capacity Interactive team after graduating with an MBA and MA in Arts Administration from the University of Cincinnati. Hailing from the opera world, she holds a Bachelor of Music in Vocal Performance from Indiana University and has interned in marketing, development, and artistic operations with various nonprofit organizations.
In her free time, Natalie can be found experimenting with new vegetarian recipes (after waiting in the never-ending lines of Trader Joe’s), exploring New York City’s parks, and daydreaming at the Lincoln Center fountain.
Sean joined the Capacity Interactive team after two years of teaching band and a year of working for the Winston-Salem Symphony. He has a B.S. in Music Industry Studies from Appalachian State University.
Sean enjoys listening to music, practicing instruments, beatboxing, and watching various YouTube influencers.
Meaghan joined the Capacity Interactive team after graduating from The University of North Carolina at Chapel Hill and interning with McKinney advertising agency.
Whenever Meaghan is not lost somewhere in the Creative Cloud, she is baking pies, experimenting with calligraphy, listening to Needtobreathe, and indulging her sweet tooth whenever she can.
Stephanie joined Capacity Interactive after graduating from New York University with a BFA in Studio Art and a minor in Media, Culture, and Communications.
When she’s not reading a new book on her commute home, you can find her exploring new eateries throughout the city. She is always up for trying new things and loves to dance and listen to music.
Aziza joined the Capacity Interactive team after three years as an AmeriCorps VISTA and a short stint on the marketing team with the Curran theater in San Francisco.
A born-and-raised Californian with lifelong New York aspirations, she enjoys singing, comic books, coffee, napping, and trying to figure out how to successfully combine those last two things (she is open to suggestions from the audience).
Jana joined Capacity Interactive after receiving an M.A. in Arts Administration from Columbia University and interning at Alvin Ailey American Dance Theater. Prior to going to graduate school, Jana worked in management for several fashion jewelry companies, and as a theatrical costumer for various non-profit arts organizations.
Jana enjoys dance and theater productions, exploring New York City, and meticulous crafts.
Austin joined the Capacity Interactive Operations Team following more than fifteen years of managing theatres in both the not-for-profit and commercial worlds. He spent a decade with the Nederlander Organization where he helped maintain and operate some of Broadway’s most historic theatres and was privileged to help bring many productions to the stage, such as An American In Paris, Kristin Chenoweth: My Love Letter to Broadway, and Hamilton.
Austin’s deep passion for theatre follows him home, but he also loves old-school sitcoms, science fiction and fantasy in all its forms, any great novel, politics, astronomy, and cooking anything and everything he can get his hands on.
Nick joined the Capacity Interactive team in 2013. Previously, he worked in Account Services at Serino Coyne, a Broadway advertising agency, and before that, in Development at Roundabout Theatre Company and Manhattan Theatre Club.
Talk to him about music, theatre, running, comedy or gender politics.
Krisi joined Capacity Interactive after working in the public radio world as a reporter, producer, and most recently, Associate Director of Marketing and Communications at StoryCorps. Krisi planned and executed digital and traditional communications strategies for the nonprofit and secured national media coverage.
Krisi is a music lover and you will find her at a variety of live performances. She also loves the Golden Girls and is always looking for a good vintage store find.
Rachel joined the Capacity Interactive team after studying stage management at University of Maryland, where she became a founding company member of Pointless Theatre in DC.
Outside of the office, you can find Rachel working events at Ars Nova or sipping on a whiskey ginger at Rockwood Music Hall.
A digital Marketing Analyst at CI, Oscar Alejandro joins our team after finishing his Data Analytics Apprenticeship from Google’s CO-OP program.
A Native New Yorker, Oscar is simply the best, better than all rest, better than anyone, anyone you’ve ever met… at drinking coffee, lots and lots of coffee.
Madeline joined Capacity Interactive after graduating from Vassar College and working as a freelance opera singer, music educator, Italian translator, and nonprofit program coordinator. She is currently pursuing her M.A. in Arts Administration at Baruch College in the evenings.
When she’s not at work or school, she loves to sing with local choirs and opera companies, take long walks around Manhattan, and draw portraits of her cats, Lucia and Cheddar.
Jenna joined the Capacity Interactive team after working for seven years at Jazz at Lincoln Center in marketing and fundraising.
Though a retired violist, she loves attending all things performing arts and also enjoys snowboarding, cooking, and binge-watching Hulu.
Rachel joined the Capacity Interactive team in 2013 after working as a Project Manager at Manus+CO, a nonprofit management consulting firm, where she assisted with oversight of the development, marketing, and operations for a number of arts nonprofits, including Southampton Arts Center, Playwrights of New York (PoNY) and the Arthur Miller Foundation.
Outside of the office, Rachel is often in ballet class, watching and/or performing Shakespeare, or taking meandering walks across town with her pup.
Maggie joined the Capacity Interactive team after completing her M.A. in Arts Administration at Columbia University and finishing the Capacity Interactive internship program.
Maggie enjoys traveling, visiting art museums, attempting to make homemade bread, and binge-watching the latest murder mystery series.
Alex joined the Capacity Interactive team after graduating from Macalester College and conducting two years of research on the psychological and biological predictors of PTSD.
Outside of the office, Alex can be found reading Books He Should Have Read By Now™, exploring museums & music venues, and dog-watching in Prospect Park.
Katherine joined the Capacity Interactive team after graduating from Florida State University and interning in the literary world.
In her free time Katherine can be found with her headphones on lip-syncing through the streets of New York, seeking out the city’s best ice cream, reading, or cheering on her Celtics.
Molly joined the Capacity Interactive team after six years of work in the Artistic and Development departments at Signature Theatre.
Outside of work, you can find Molly patiently waiting in line at the post office, exploring National Parks, or performing with AfterWork Theater.
Daniela joined the Capacity Interactive team after graduating from Barnard College and interning in the arts non-profit world.
Outside of the office, you can find Daniela exploring NYC, searching for a good cup of coffee, dog-watching, babysitting, and working/eating at Smorgasburg in Prospect Park.
Debony joined Capacity Interactive after graduating from Wheaton College in Massachusetts in May of 2018 and completing several internships in marketing.
On her free time Debony enjoys dancing, exploring new places to eat, and relaxing in local parks around the city.
Alyssa is a graduate of Marymount Manhattan College and joined the Capacity Interactive team after interning and working in the development departments of several non-profit arts organizations in New York City.
When she’s not at work, you can find Alyssa at a museum, taking a dance class, watching competitive cooking shows, reading, or searching for the best vegetarian dumplings in the city.
Claire joined Capacity Interactive after working in audio and photography production.
When she’s not at the office she enjoys podcasting, yoga, seeing live theater and finding the best cup of coffee in NYC.
Jane joined the Capacity Interactive team after receiving her MA in Performing Arts Administration from NYU, during which time she interned at Signature Theatre, Playwrights Realm, and was the Operations Assistant at the NYU Skirball Center for the Performing Arts.
Jane spends her free time exploring the city in search of the best bourbon bar (feel free to email her with any suggestions) and Instagraming photos of her cat (@whittyj).
Jamie joined the Capacity Interactive team after completing her master’s degree in Arts Administration from Columbia and is a proud alumna of the Capacity Interactive internship program.
When she’s not nerding out about theatre, digital marketing, or Lord of the Rings, Jamie can be found kicking your butt in Scrabble, checking things off her New York City bucket list, and petting every dog she sees.
Adrian joined the Capacity Interactive team after several years of being immersed in the world of independent artist markets, from the creator, the behind-the-scenes administrative, and managerial sides.
Outside of work, Adrian can be found browsing in bookstores, thrift stores, Sephora, and fancy tea shops, or relaxing at home with one of her cats in close proximity.
Emmeline joined Capacity Interactive after graduating from Duke University and working in executive search.
In her free time, Emmeline enjoys discovering new music, frequenting coffee shops, and meeting new dogs.
Harumi joined Capacity Interactive after graduating from Baruch College and completing a data analytics apprenticeship at CO-OP.
When not working, you’ll find her traveling the world, reading, or going to cultural venues in the city. She really enjoys quality time with friends, so more often than not you’ll find her socializing in different parts of the city with them!
Emma joined Capacity Interactive after six years at Jazz at Lincoln Center in marketing.
Outside of Capacity Interactive, Emma can be found playing trumpet in a community wind ensemble, attending classical and jazz performances, and cooking.
Aaron joined Capacity Interactive after graduating from Bowdoin College and interning in the behavioral psychology world.
Aaron enjoys swimming, reading, performing with AfterWork Theatre, learning new skills, and playing with his dog, (Khal) Drogo.