Meet the fabulous team at Capacity Interactive.
We’re dedicated to helping clients market smarter—digital marketing for arts marketers, by arts marketers.
Ali joined the Capacity Interactive team after working in marketing and management at Roundabout Theatre Company and the Huntington Theatre Company. She received a bachelor’s degree with honors in English from Harvard University, and then earned her master’s degree in journalism from Columbia University.
Outside of the office, Ali enjoys traveling, baking, seeing all the theater she can, reading, and—most of all—spending time with her husband and baby son.
Sasha joined Capacity Interactive after completing a master’s degree in Arts Administration from Columbia University and interning at several performing arts organizations.
Outside of the office, she can be found attending a live performance, running along Hudson River, and researching new restaurants on Yelp.
Yosaif leads analytics, SEO, and site optimization projects at Capacity Interactive. Previously, he was Director of Analytics at Huge and at AKQA, where he built teams that leveraged data to inform the strategy behind website redesign and optimization projects.
Outside the office, Yosaif loves cycling and snowboarding, and is continually searching for that perfect slice of (vegan) NY pizza.
Laura joined the Capacity Interactive team after holding various positions within the performing arts world, hospitality, and events.
Outside of the office, Laura enjoys attending plays, consuming all forms of audio content, hosting meals for friends, and seeking out every new restaurant in Queens.
Ally joined Capacity Interactive after receiving an M.B.A. with a concentration in arts administration from the Bolz Center for Arts Administration at the Wisconsin School of Business. Before that, she worked in marketing and fundraising for non-profit performing arts organizations, including the Cunningham Dance Foundation, Cedar Lake Contemporary Ballet, Pilobolus, and Overture Center for the Arts.
In her spare time, Ally loves to cook, do yoga, and explore all New York City has to offer. She also enjoys living vicariously by attending as many dance performances as possible.
Rachel is a graduate of Bard College and joined the Capacity Interactive team after working in many roles at non-profit performing arts organizations with a focus on marketing, development, and the patron experience.
When not searching for the best ramen and buffalo wings, she can be found at live shows/performances, The Impressionists galleries at The Met, and the dog park in Washington Square Park.
Madelyn joined Capacity Interactive after nine years in the music industry at a PR firm where she wore hats as varied as publicist, logistics, events management, and business development.
Madelyn spends her free time seeing as much NYC theater as possible, sewing, attending comic conventions, singing and dancing in musicals with AfterWork Theater, and obsessing over her cat, Arya.
Molly joined the Capacity Interactive team with a love of theater and eight years of experience working as a marketing specialist for a national professional services firm.
Though she isn’t currently performing on stage, Molly is an active theater-goer, museum visitor, and ice-cream taste tester.
Erik founded Capacity Interactive in 2008 and Digital Marketing Boot Camp for the Arts in 2011. Erik is a sought-after speaker on digital marketing for the arts. He’s presented at Opera America, The League of Resident Theaters, Tessitura, and Dance USA, among others. He has guest lectured at Yale, Columbia, and NYU.
Erik began his career at Marakon Associates, an international management consulting firm, and built his career at NBC Universal, New York City Opera, and The Marketing Group, where he worked with non-profit arts clients. When not at work Erik enjoys cycling, running, cooking, the beach, seeing shows and spending time with his rambunctious dog.
Jacqui joined the Capacity Interactive team following seven years of experience in advertising for commercial theatre, most recently she served as the Digital Media Supervisor at Serino/Coyne, where she oversaw the media strategy and buying for all digital clients on Broadway, off-Broadway, as well as non-profit and touring productions.
In her free time, Jacqui is most likely to be found running in Central Park, perfecting her cupcake recipes, or expanding her Playbill collection.
Alison joined the Capacity Interactive team after working in Development in non-profit organizations across theatre and film, including the Shakespeare Theatre Company in Washington, DC and the Film Society of Lincoln Center.
When she’s not at work, Alison is catching up on television, people-watching and pretending to not care about how good her brunch looks on Instagram.
Shira joined the Capacity Interactive team after working in development at UJA-Federation of New York and then completing an MA in Arts Administration at Columbia University, during which time she held internships at The Whitney Museum of American Art and The Public Theater.
Outside the office, Shira can be found wandering around museums, reading a novel, at a yoga class, or on a spin bike.
Jacquelyn grew up in Orlando, Florida. She relocated to New York from Los Angeles, where she worked as a freelance artist and designer, after graduating from Carnegie Mellon University in Pittsburgh, PA, where she studied Scenic Design. She now resides in Bushwick, Brooklyn.
Jacquelyn enjoys learning about arts marketing, plays, scenic art, architecture, and going to museums. In her free time she likes going for runs, the gym, dancing, the beach, participating in theatre, and watercoloring.
Jess joined the Capacity Interactive team after finishing her Master of Arts in Arts Administration at Columbia University in May 2017, as well as completing the Capacity Interactive internship program.
When she’s not at CI, you can find Jess on the quest for the city’s best cup of coffee, attempting to perfect the art of homemade pizza, or voraciously consuming music.
Adelaide joined Capacity Interactive after completing multiple internships in the arts, including the Capacity Interactive internship program. She graduated from Trinity College in Hartford, CT with a degree in Psychology, where she was also in an a cappella group, performed in musicals, and worked in the costume shop at her school’s theater.
As a native New Yorker, Adelaide has been involved in the NYC arts world her entire life. In her free time, she can be found cuddling with her cats, listening to true crime podcasts, and working on expanding the Playbill collection she’s been building since she was 5.
Michelle joined Capacity Interactive after graduating from The New School with a M.S. in Media Management and working in digital marketing for several fashion e-commerce companies.
In her free time, Michelle enjoys discovering new films and music of many genres, traveling, container gardening, and most of all, tucking in with her cats for a nap
Sam joined the Capacity Interactive team after three and a half years at Manhattan Theatre Club where she was the Company Manager for 15 productions on Stages I and II at NY City Center.
In her free time, Sam enjoys seeing theater and dance productions, traveling, and hanging out with her puppy, Piper.
Holly joined Capacity Interactive after two decades of work in commercial and not-for-profit theatre. She began her career as an AEA stage manager and transitioned to work in finance and operations. She previously worked at Manhattan Theatre Club, The Dramatists Guild, and managed Broadway public relations firm Boneau/Bryan-Brown.
In her free time, Holly enjoys both board and video games, reading anything with historical perspective, seeing plays and musicals, and generally lounging with her spouse and cat.
Becky joined Capacity Interactive after working for the New Jersey Symphony Orchestra as the Marketing & Social Media Manager. She received her MBA with a specialization in Performing Arts Administration from the University of Delaware.
Becky enjoys playing the cello in her community orchestra, trivia games, and clever puns.
Emmy joined the Capacity Interactive team after working in communications and digital marketing for a child development non-profit.
When not at work, you can find her hiking through the Hudson Valley, visiting one of New York’s renowned museums, attending a concert, or visiting a new bakery.
Natalie joined the Capacity Interactive team after graduating from Fordham University and completing the Capacity Interactive internship program.
In her free time, Natalie can be found rushing broadway musicals, coaching volleyball, playing with makeup or taking on Pinterest projects.
Stephanie joined Capacity Interactive after graduating from New York University with a BFA in Studio Art and a minor in Media, Culture, and Communications.
When she’s not reading a new book on her commute home, you can find her exploring new eateries throughout the city. She is always up for trying new things and loves to dance and listen to music.
Austin joined the Capacity Interactive Operations Team following more than fifteen years of managing theatres in both the not-for-profit and commercial worlds. He spent a decade with the Nederlander Organization where he helped maintain and operate some of Broadway’s most historic theatres and was privileged to help bring many productions to the stage, such as An American In Paris, Kristin Chenoweth: My Love Letter to Broadway, and Hamilton.
Austin’s deep passion for theatre follows him home, but he also loves old-school sitcoms, science fiction and fantasy in all its forms, any great novel, politics, astronomy, and cooking anything and everything he can get his hands on.
Meaghan joined the Capacity Interactive team after graduating from The University of North Carolina at Chapel Hill and interning with McKinney advertising agency.
Whenever Meaghan is not lost somewhere in the Creative Cloud, she is baking pies, experimenting with calligraphy, listening to Needtobreathe, and indulging her sweet tooth whenever she can.
Nick joined the Capacity Interactive team in 2013. Previously, he worked in Account Services at Serino Coyne, a Broadway advertising agency, and before that, in Development at Roundabout Theatre Company and Manhattan Theatre Club.
Talk to him about music, theatre, running, comedy or gender politics.
Krisi joined Capacity Interactive after working in the public radio world as a reporter, producer, and most recently, Associate Director of Marketing and Communications at StoryCorps. Krisi planned and executed digital and traditional communications strategies for the nonprofit and secured national media coverage.
Krisi is a music lover and you will find her at a variety of live performances. She also loves the Golden Girls and is always looking for a good vintage store find.
Rachel joined the Capacity Interactive team after studying stage management at University of Maryland, where she became a founding company member of Pointless Theatre in DC.
Outside of the office, you can find Rachel working events at Ars Nova or sipping on a whiskey ginger at Rockwood Music Hall.
Oscar Alejandro joins our team after finishing his Data Analytics Apprenticeship from Google’s CO-OP program.
A Native New Yorker, Oscar is simply the best, better than all rest, better than anyone, anyone you’ve ever met… at drinking coffee, lots and lots of coffee.
Madeline joined Capacity Interactive after graduating from Vassar College and working as a freelance opera singer, music educator, Italian translator, and nonprofit program coordinator. She is currently pursuing her M.A. in Arts Administration at Baruch College in the evenings.
When she’s not at work or school, she loves to sing with local choirs and opera companies, take long walks around Manhattan, and draw portraits of her cats, Lucia and Cheddar.
Jenna joined the Capacity Interactive team after working for seven years at Jazz at Lincoln Center in marketing and fundraising.
Though a retired violist, she loves attending all things performing arts and also enjoys snowboarding, cooking, and binge-watching Hulu.
Rachel joined the Capacity Interactive team in 2013 after working as a Project Manager at Manus+CO, a nonprofit management consulting firm, where she assisted with oversight of the development, marketing, and operations for a number of arts nonprofits, including Southampton Arts Center, Playwrights of New York (PoNY) and the Arthur Miller Foundation.
Outside of the office, Rachel is often in ballet class, watching and/or performing Shakespeare, or taking meandering walks across town with her pup.
Maggie joined the Capacity Interactive team after completing her M.A. in Arts Administration at Columbia University and finishing the Capacity Interactive internship program.
Maggie enjoys traveling, visiting art museums, attempting to make homemade bread, and binge-watching the latest murder mystery series.
Molly joined the Capacity Interactive team after six years of work in the Artistic and Development departments at Signature Theatre.
Outside of work, you can find Molly patiently waiting in line at the post office, exploring National Parks, or performing with AfterWork Theater.
Daniel joined the Capacity Interactive team after immigrating from the United Kingdom, where he graduated from the University of Bristol and worked in affiliate marketing.
Outside the office, he can be found writing and performing comedy, obsessing over movies, and cooking ambitious meals with varying levels of success.
Jane joined the Capacity Interactive team after receiving her MA in Performing Arts Administration from NYU, during which time she interned at Signature Theatre, Playwrights Realm, and was the Operations Assistant at the NYU Skirball Center for the Performing Arts.
Jane spends her free time exploring the city in search of the best bourbon bar (feel free to email her with any suggestions) and Instagraming photos of her cat (@whittyj).
Christopher has been marketing the nonprofit performing arts across the country for more than 20 years at Performing Arts Centers, the Coconut Grove Playhouse, and was the Director of Marketing at New York City Center before joining Capacity Interactive.
Outside of the office, Christopher is a triathlete and marathoner, loves the ballet, and identifies as a bit of a New York hillbilly, transit geek, infrastructure nerd, and classic cinema aficionado!
Harumi joined Capacity Interactive after graduating from Baruch College and completing a data analytics apprenticeship at CO-OP.
When not working, you’ll find her traveling the world, reading, or going to cultural venues in the city. She really enjoys quality time with friends, so more often than not you’ll find her socializing in different parts of the city with them!
Emma joined Capacity Interactive after six years at Jazz at Lincoln Center in marketing.
Outside of Capacity Interactive, Emma can be found playing trumpet in a community wind ensemble, attending classical and jazz performances, and cooking.