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Investing In Email To Increase Engagement

With recent privacy shifts, a focused email strategy that integrates automation, segmentation, ongoing testing, reporting, and analysis is critical.

On demand

Email marketing has the power to increase audience engagement and drive you closer to your institutional goals—but only with a focused strategy. In 2024, stop taking email for granted and start leveraging this communication tool for better returns.

Join us for an interactive conversation about crafting a focused strategy that’s tailored to your organization and audience.


What You’ll Get:

  • Advice for responsibly sourcing and leveraging first-party data
  • Examples of smart segmentation and where to start
  • Guidance for effective personalization and automation
  • Opportunity to ask questions and get answers in real time
Meet your hosts
Christopher Williams
Christopher Williams
Vice President

Christopher has been marketing the arts for more than 30 years, working closely with leading arts and cultural organizations to achieve digital transformation and shape the future of arts and culture.

Alison Goldberg
Alison Goldberg
Senior Consultant

Alison joined the Capacity Interactive team after working in development for non-profit organizations across theater and film, including the Shakespeare Theatre Company in Washington, DC and the Film Society of Lincoln Center.

Emma Zeger
Emma Zeger
Senior Consultant

Emma manages all facets of digital advertising for her portfolio of clients. While her expertise is in classical music and jazz, she loves working with organizations of every genre to help them meet their goals through digital marketing.