Investing In Email To Increase Engagement
With recent privacy shifts, a focused email strategy that integrates automation, segmentation, ongoing testing, reporting, and analysis is critical.
Email marketing has the power to increase audience engagement and drive you closer to your institutional goals—but only with a focused strategy. In 2024, stop taking email for granted and start leveraging this communication tool for better returns.
Join us for an interactive conversation about crafting a focused strategy that’s tailored to your organization and audience.
What You’ll Get:
- Advice for responsibly sourcing and leveraging first-party data
- Examples of smart segmentation and where to start
- Guidance for effective personalization and automation
- Opportunity to ask questions and get answers in real time
Meet your hosts
Christopher Williams
Vice President
Christopher has been marketing the arts for more than 30 years, working closely with leading arts and cultural organizations to achieve digital transformation and shape the future of arts and culture.
Alison Goldberg
Senior Consultant
Emma Zeger