Unlock Your Email Potential
Email marketing is an effective tool for arts marketers, but with crowded inboxes and evolving privacy expectations, how do you attract new subscribers and keep them engaged?
Maximize inbox wins
This sounds like a job for CI’s email expert! In this session, you’ll learn more about the importance of a solid first-party data strategy, from attracting new leads to nurturing them via email. You’ll also learn more about Apple’s Mail Privacy Protection, which metrics you need to measure success, and how we can help you see all those metrics in *one* place. Don’t let email marketing be a last-minute dash—it’s a vital and active part of your digital marketing mix.
What you’ll get
- Learn more about the crucial impact of first-party data
- Discover how you can attract and nurture new leads
- Get tips on tried-and-true segmentation strategies
- Get an inside look at CI’s new email dashboards to help you easily make strategic decisions
- Webinar recording
Meet your host
Alison joined the Capacity Interactive team after working in development for non-profit organizations across theater and film, including the Shakespeare Theatre Company in Washington, DC and the Film Society of Lincoln Center.
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