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The Longtail Blog The Longtail Blog

The Longtail Blog

Your Arts Marketing Blog

Sharpen your digital skills with blog posts that will help you market smarter. Topics include digital marketing, website analytics and optimization, arts leadership, and so much more.

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Let’s Talk About Meta
Digital Advertising, Leadership
Jan 16, 2025
5 Min Read
Let’s Talk About Meta
Last week, Meta’s Mark Zuckerberg announced that the social media giant is eliminating fact-checking. In its place, they are choosing to rely on Community Notes, as X has done. We already know with certainty that when X—formerly Twitter and renamed X after being purchased by Elon Musk in October 2022—rid itself of content moderators, there…
Navigating the TikTok Ban
Digital Advertising
Jan 13, 2025
3 Min Read
Navigating the TikTok Ban
This is a developing story. Please bookmark this tab—we will update this blog post as new information becomes available. Last update: 1/17, 12:30 pm. Breaking: Supreme Court rules TikTok be sold by January 19 or be banned It’s increasingly likely that this is the final weekend for TikTok as we know it in the U.S.…

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The Art of Video Storytelling
Ask the Industry
Jan 02, 2025
11 Min Read
The Art of Video Storytelling
You’re an arts marketer, which means you’ve got your head wrapped around at least three seasons worth of video at any given ...
Reflections on 2024
CI HQ
Dec 19, 2024
5 Min Read
Reflections on 2024
2024 moved us. The perseverance, tenacity, and vitality of our industry are stronger than ever, unbroken by ongoing challenges f...
AI Toolkit For Arts Marketers
Content Creation & Strategy, Digital Advertising
Dec 02, 2024
7 Min Read
AI Toolkit For Arts Marketers
As arts marketers, we’re always asked to do more with less—create more content, launch more campaigns, analyze more data...
The Continuous Case for Google Grants
Digital Advertising
Nov 05, 2024
6 Min Read
The Continuous Case for Google Grants
Note: this post was originally written in September 2024, and was updated in November 2024. Two years ago we told you what Googl...
Turning New Ticket Buyers Into Longtime Fans
Digital Advertising, Leadership
Oct 28, 2024
5 Min Read
Turning New Ticket Buyers Into Longtime Fans
As the Executive Director of Ballet Austin, I’ve seen firsthand how the arts industry grapples with reaching new audiences qui...
The Top 5 Website Analytics Myths, Debunked
Website Analytics & Optimization
Oct 07, 2024
4 Min Read
The Top 5 Website Analytics Myths, Debunked
The sword in the stone. A mysterious creature in Loch Ness. The lore behind your organization’s website analytics. While t...
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