Skip to content
Follow Us

Get the best of Capacity Interactive delivered to your inbox.

This field is for validation purposes and should be left unchanged.
The Longtail Blog The Longtail Blog

The Longtail Blog

The Marketing Blog For Arts and Culture

Sharpen your digital skills with blog posts that will help you market smarter. Topics include digital marketing, website analytics and optimization, leadership, and so much more.

Featured Insights

Small Investment, Major Impact: How BRIC Built a “TV Audience” on YouTube
Digital Advertising
Nov 26, 2025
3 Min Read
Small Investment, Major Impact: How BRIC Built a “TV Audience” on YouTube
When your goal is to grow a digital audience on a tight budget, YouTube can seem like a crowded, expensive place to play. But BRIC TV, Brooklyn’s Emmy and Ippie-winning TV channel and digital network, proved that a small investment can go a long way. BRIC TV is the first 24/7 television channel created by,…
AEO, AI Search, and How To Prepare for What Audiences Ask ChatGPT
Search Engine Optimization
Nov 25, 2025
4 Min Read
AEO, AI Search, and How To Prepare for What Audiences Ask ChatGPT
People are already using ChatGPT as a search engine—far more than many arts marketers realize. In fact, 27% of consumers now use generative AI for at least half their online searches. That shift isn’t slowing down, and it has big implications for how your organization gets discovered. So we built something to help. Capacity Interactive’s…

Explore Our Blog

Email Marketing Priorities for 2026
Email Marketing
Nov 11, 2025
4 Min Read
Email Marketing Priorities for 2026
As we head into 2026, email marketing looks less like a broadcast channel and more like a relationship builder. With inbox compe…
The Data Behind a Changing Arts Landscape
Ask the Industry, Uncategorized
Oct 21, 2025
2 Min Read
The Data Behind a Changing Arts Landscape
Every year, the numbers tell a story about our field: one of creativity, resilience, and adaptation. This November at Boot Camp,…
View More Posts

Explore More Resources

CTA Generator

Your copy must be compelling, creative, and to-the-point if you want to grab attention.

Take Me There >

Social Media Calendar

Authentic digital connection is more important than ever. This resource will help you create content that’s thumb-stopping, relevant, and thoughtful to connect with audiences.

Inspiration Ahead >