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The Longtail Blog The Longtail Blog

The Longtail Blog

The Marketing Blog For Arts and Culture

Sharpen your digital skills with blog posts that will help you market smarter. Topics include digital marketing, website analytics and optimization, leadership, and so much more.

Featured Insights

Which Google Channel is Right for Me in 2026?
Digital Advertising
Feb 13, 2026
8 Min Read
Which Google Channel is Right for Me in 2026?
You may have noticed quite a few shifts in the Google landscape over the past few years (so we’re updating a post from April 2024 with what you need to know in 2026). Back then, discovery campaigns had been recently upgraded to Demand Gen, Performance Max was Google’s new golden child, and some campaign types…

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Anthropic and Google Race Forward
AI
Feb 04, 2026
3 Min Read
Anthropic and Google Race Forward
In this edition: a roundup of product updates from some of the biggest players in the space. This is Q&AI, our blog series a…
The Great Decoupling
Search Engine Optimization
Jan 23, 2026
5 Min Read
The Great Decoupling
There’s a mystery we need to solve. And it is: the Great Decoupling of organic search traffic. But before we don our deerstalk…
ChatGPT is a Marketing Channel
Uncategorized
Jan 12, 2026
5 Min Read
ChatGPT is a Marketing Channel
Most of us were introduced to ChatGPT as a productivity helper. We use it to brainstorm headlines, outline blog posts, summarize…
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