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The Longtail Blog The Longtail Blog

The Longtail Blog

The Marketing Blog For Arts and Culture

Sharpen your digital skills with blog posts that will help you market smarter. Topics include digital marketing, website analytics and optimization, leadership, and so much more.

Featured Insights

What Does AI Mean for Organic Search?
AI
May 06, 2025
9 Min Read
What Does AI Mean for Organic Search?
It’s no surprise that AI has taken over the conversation lately—especially in SEO and content creation. It feels like everyone’s talking about it, and you’re probably already juggling the ethics, logistics, and the overwhelming pace of it all. AI’s not going anywhere, so the big question now is: what does that mean for the behemoth…
The Arts and Culture Sector is Facing a Funding Squeeze in 2025
Content Creation & Strategy, Digital Advertising, Email Marketing
May 05, 2025
7 Min Read
The Arts and Culture Sector is Facing a Funding Squeeze in 2025
This post was originally published on March 12, 2025. It was updated on May 5. If you work in arts and culture, you don’t need another headline telling you that funding is facing immense strain. Federal grants are shrinking (or cut entirely), state budgets are shifting in precarious ways, and inflation is stretching every dollar…

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Your Email Migration Checklist
Email Marketing
Apr 18, 2025
4 Min Read
Your Email Migration Checklist
Switching to a new Email Service Provider (ESP) is a big move, and we get a lot of questions about how to make the transition as...
Decoding GA4
Website Analytics & Optimization
Mar 27, 2025
4 Min Read
Decoding GA4
Google Analytics 4 (GA4) is a powerful tool, but it comes with a learning curve—especially for arts and cultural organizations...
Leading with Creativity
Ask the Industry
Feb 12, 2025
7 Min Read
Leading with Creativity
In today’s world, leadership requires vision, adaptability, and an ability to unite others toward a common goal. These qualiti...
Meet Adelaide Jenkins
CI HQ
Feb 10, 2025
10 Min Read
Meet Adelaide Jenkins
Hi, CI! is a series featuring the best team we know—the Capacity Interactive team! Today, meet Adelaide Jenkins—a lifelong t...
How to Win at Website Analytics
Website Analytics & Optimization
Jan 30, 2025
3 Min Read
How to Win at Website Analytics
Picture this: Your audience lands on your website, eager to purchase tickets or make a donation, but they hit a snag. Maybe the ...
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