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The Longtail Blog The Longtail Blog

The Longtail Blog

Your Arts Marketing Blog

Sharpen your digital skills with blog posts that will help you market smarter. Topics include digital marketing, website analytics and optimization, arts leadership, and so much more.

Featured Insights

6 Tips for Fostering Connection from Wichita Symphony Orchestra
Ask the Industry
Nov 13, 2024
6 Min Read
6 Tips for Fostering Connection from Wichita Symphony Orchestra
Across the arts—from concert halls to galleries, theaters to cinemas—we all face a common challenge: drawing in new audiences and helping them feel welcome in spaces that can feel unfamiliar or intimidating.  We know our art forms have the power to connect and inspire, but jargon-filled marketing materials (raise your hand if your “short and…
The Continuous Case for Google Grants
Digital Advertising
Nov 05, 2024
6 Min Read
The Continuous Case for Google Grants
Note: this post was originally written in September 2024, and was updated in November 2024. Two years ago we told you what Google Grants can and can’t do for nonprofits wanting to take advantage of free search advertising money from Google. Since then, there have been no major changes in the Grants sea and a…

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Turning New Ticket Buyers Into Longtime Fans
Digital Advertising, Leadership
Oct 28, 2024
5 Min Read
Turning New Ticket Buyers Into Longtime Fans
As the Executive Director of Ballet Austin, I’ve seen firsthand how the arts industry grapples with reaching new audiences qui...
The Top 5 Website Analytics Myths, Debunked
Website Analytics & Optimization
Oct 07, 2024
4 Min Read
The Top 5 Website Analytics Myths, Debunked
The sword in the stone. A mysterious creature in Loch Ness. The lore behind your organization’s website analytics. While t...
Meet Sana Colter
CI HQ
Oct 04, 2024
10 Min Read
Meet Sana Colter
Hi, CI! is a series featuring the best team we know—the Capacity Interactive team! Today, meet Sana Colter—a lifelong music ...
GA4 Fast Formulas: Track FAQ Engagement
Website Analytics & Optimization
Sep 18, 2024
2 Min Read
GA4 Fast Formulas: Track FAQ Engagement
This byte-sized series from CI’s Analytics Team offers quick tips to level up your website one optimization at a time (as it s...
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