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The Longtail Blog The Longtail Blog

The Longtail Blog

The Marketing Blog For Arts and Culture

Sharpen your digital skills with blog posts that will help you market smarter. Topics include digital marketing, website analytics and optimization, leadership, and so much more.

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Meet Adelaide Jenkins
CI HQ
Feb 10, 2025
10 Min Read
Meet Adelaide Jenkins
Hi, CI! is a series featuring the best team we know—the Capacity Interactive team! Today, meet Adelaide Jenkins—a lifelong t...
How to Win at Website Analytics
Website Analytics & Optimization
Jan 30, 2025
3 Min Read
How to Win at Website Analytics
Picture this: Your audience lands on your website, eager to purchase tickets or make a donation, but they hit a snag. Maybe the ...
Web Analytics for Leaders
Website Analytics & Optimization
Jan 29, 2025
5 Min Read
Web Analytics for Leaders
If you ask a patron about their experience at your venue, they’ll likely respond in the form of a story. Now, what if you coul...
Charting the Future
CI HQ, Leadership
Jan 21, 2025
10 Min Read
Charting the Future
Making meaningful progress in 2025 will come down to transforming how we think....
Let’s Talk About Meta
Digital Advertising, Leadership
Jan 16, 2025
5 Min Read
Let’s Talk About Meta
Last week, Meta’s Mark Zuckerberg announced that the social media giant is eliminating fact-checking. In its place, they are c...
Navigating the TikTok Ban
Digital Advertising
Jan 13, 2025
4 Min Read
Navigating the TikTok Ban
This is a developing story. Please bookmark this tab—we will update this blog post as new information becomes available. Last ...
The Art of Video Storytelling
Ask the Industry
Jan 02, 2025
11 Min Read
The Art of Video Storytelling
You’re an arts marketer, which means you’ve got your head wrapped around at least three seasons worth of video at any given ...

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CTA Generator

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Social Media Calendar

Authentic digital connection is more important than ever. This resource will help you create content that’s thumb-stopping, relevant, and thoughtful to connect with audiences.

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