Clients

We’re proud partners to arts organizations across North America

Capacity Interactive is the premier digital marketing consulting firm for the arts. We work with organizations across genres and budget sizes to create holistic digital marketing strategies that build passion and drive revenue –– and we let our results speak for themselves.

Who we work with

Learn and Optimize Shop Campaigns

The Rock & Roll Hall of Fame

Rock Hall has been a CI client since 2019, and for this particular case study, we are focused on their online store campaigns from November 2023 through February 2024.

1K high-intent email addresses

Academy of Natural Sciences of Drexel University

CI worked with the Academy of Natural Sciences to develop a contest entry strategy for lead generation using a native Meta ad format (instead of using a third-party platform or apps).

233% ROI on Meta ad spend

THE RIDE

Through an iterative approach to targeting and messaging on Meta, CI was able to provide audience insights to THE RIDE that honed in on the prospective visitors most ready to buy.

Improved Campaign Results

SpeakEasy Stage

We dramatically improved campaign results with dynamic campaigns and content formats on Meta in the second half of their 2023-2024 season.

Diversified Media Mix for YoY Increases Across Metrics

American Conservatory Theater

During the 2023-24 season, A.C.T. committed to a more expansive and diversified digital media strategy, including incorporating Performance Max (PMax) campaigns within the Google landscape, and adding a media investment on Spotify. These strategic shifts resulted in far more efficient results and greater, more cost-effective reach that exceeded the increase in spend.

See more of our work

In two years we have grown our social media audience by 50%, video views by 40%, and active email subscribers by 56%. I’m so very proud of these successes, and so much of this was the result of our work with CI. I’m so grateful to have been able to partner with CI so often over the course of my career—they always deliver.