Beyond The Big Two: Alternative Digital Channels To Expand Your Reach
Looking to expand beyond Meta and Google? Join CI’s platform exploration specialists for a closer look at alternative marketing channels that can help you reach new audiences.
WHEN: THURSDAY, MARCH 20, 2025
WHERE: VIRTUAL
TIME: 2PM ET
With Meta’s rollback on fact-checking and ongoing changes across digital platforms, now is the perfect time to explore new channels and future-proof your marketing strategy. If you’ve been wondering how to diversify your ad spend beyond the tried-and-true combo of Meta and Google, you’re not alone—and you don’t have to figure it out on your own.
In this free webinar, CI’s platform exploration specialists will walk you through alternative channels like CTV, programmatic advertising, LinkedIn, Reddit, streaming audio and podcasts, and strategies to reach even your most niche audiences. We’ll talk about when these channels make sense, how arts and cultural organizations are already using them, and how you can start experimenting in a way that works for your goals and budget.
What You’ll Get:
- Expert insights on when and how to embrace CTV, programmatic advertising, and other channels
- Real-world examples of arts and cultural organizations successfully diversifying their ad strategies
- Advice specifically tailored to arts and cultural organizations
Meet your hosts
Principal Consultant
Jane joined CI in 2013 after graduating from NYU with a MA in Arts Administration. In her day-to-day, she serves her clients and team through a combination of forward-thinking strategy and empathy. Outside of work you can find her gardening, exploring, and engaging in lively debates with her cat, Quincy.
Senior Consultant
Jacqui has worked in digital marketing and advertising for the arts since completing her MFA in Theatre Management and Producing at Columbia University in 2009. Over the years she has promoted commercial Broadway, off-Broadway productions, as well as non-profit regional arts and cultural organizations. Behind the scenes at CI, she supports professional development around team leadership, client consulting, and building colleague connections.