Email is a powerful, low-cost tool to cultivate personal connection with your patrons. Coupled with a thoughtful strategy, it’s also one of the most consistently effective channels to drive revenue and increase audience engagement.
Every email marketing partnership is customized. We tailor our approach to help your team increase traffic, drive sales, and nurture an ongoing relationship with your audience.
CI will join your team as expert thought partners to help you make the most of this valuable channel. Whether it’s refining segmentation, welcoming new leads, or developing a cross-channel campaign calendar, our strategic support gives you the tools to grow your inbox impact.
Expert email analysis will help you further engage your current audiences, make an excellent first impression with new users, and collect and maintain invaluable first-party data, setting your organization up for future success.
Discover how you can connect deeper with audiences by sending a preemptive email offering opt-outs for particular holidays.
Learn more about the importance of a solid first-party data strategy, Apple’s Mail Privacy Protection, and which metrics you need to measure success.
Not only are audiences checking their email constantly, but to receive your email, they have raised their hand to hear more from your organization. As privacy regulations grow more prevalent, first-party data from your users (like email) will be even more crucial to getting your messages out there. Purchase paths contain multiple touchpoints, and email can work together with other digital marketing channels for a holistic and efficient strategy.
It’s a powerful opportunity to personalize content for your audience segments at a low cost—but email can often feel last-minute and overwhelming, lacking meaningful strategy.
Proper analysis and strategic deployment of emails will help you further engage your current audiences, make an excellent first impression with new users, and collect and maintain invaluable first-party data, setting your organization up for future success.
It depends! We will need access for projects that involve getting data from the ESP, creating content in-platform, or extensive analysis. For best practices or strategic support, that access might be optional.
You have the reins on your email campaigns and remain in control. We’re happy to advise on segmentation, timing, and content, but you know your audience and organization best, so you can pull the lists and hit send on any content we create for you.
CI is happy to help with strategy, timing, and content around automated emails. However, most automated emails require a solid connection between your Email Service Provider and Customer Relationship Manager database. CI does not offer consulting around CRM databases – your CRM and ESP support teams are the best equipped to handle these questions.
Ready to ignite some inboxes?
