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Maximizing Your Website With Data and Analysis

If 2023 was the year of migrating to GA4, 2024 must be the year of leveraging the platform to measure website performance, user behavior, and areas of opportunity.

00:50:46
On demand

Your organization’s website is the heart of your digital strategy and the key to achieving institutional goals. Don’t wait until your next big redesign—start making incremental improvements today that will drive success in 2024.

Discover how to unlock the immense potential of your site in this interactive conversation rooted in data and analysis.

 

What You’ll Get

  • Tips for establishing a strong analytics infrastructure
  • Advice for rising to the top of the Search Engine Results Page
  • Guidance for infusing data into your decisions
  • Opportunity to ask questions and get answers in real time
Meet your hosts
Christopher Williams
Christopher Williams
Vice President

Christopher has been marketing the arts for more than 30 years, working closely with leading arts and cultural organizations to achieve digital transformation and shape the future of arts and culture.

Yosaif Cohain
Yosaif Cohain
Vice President

Yosaif is passionate about websites and their usability, and partners with clients to collect great data, analyze it in new ways, and take action on it.

Ally Duffey Cubilette
Ally Duffey Cubilette
Principal Consultant

Ally brings over 10 years of experience in marketing and fundraising for the arts, specializing in both website analytics and digital marketing.

Alana Harper
Alana Harper
Senior Consultant

Alana has worked in the cultural and nonprofit sectors for nearly 15 years, specializing in digital marketing, content and brand strategy, and digital experiences.

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