What We Do
We partner with leading arts and cultural organizations to help them build audiences, engage community and market smarter.
Attract, Engage, and Delight Patrons
- Digital Advertising
We use digital tools to advance our clients’ goals.
Facebook and Instagram Campaign Management
Google Grant and Paid Search Campaign Management
Display Campaign Management
YouTube Campaign Management
Whether you want to drive ticket sales for theater, dance, or music programming, increase museum attendance, exceed fundraising targets, or amplify brand awareness, we’ll provide you with the strategic direction to move the needle for your entire organization.
Our approach to digital campaign management is rooted in years of experience marketing the arts, technical mastery of the most effective digital channels to reach arts patrons, and passion for stellar digital content. Our retainer model for paid campaign management enables us to build a partnership that meets your needs and grows in-step with your organization.
Future-Proof Your Website
- Website Analytics and Optimization
Arts marketers spend a significant portion of their organizational budgets driving traffic through Facebook, Google, and other channels, and all of those initiatives drive people to the same location – the website – stressing the importance of the website and uncovering opportunities to optimize it.
Custom Google Analytics Implementations
Google Analytics Training
Website Behavior Analyses
Landing Page A/B Testing
Qualitative Site Surveys
Website Redesign Support and RFP Development
We believe that functional, content rich, and user-centric websites are among the most important drivers of organizational success.
From custom Google Analytics implementations to website redesign support and ongoing landing page A/B testing, we’ll help you harness your website data as a tool for telling the user story, as an asset for understanding user behavior and user needs, and as a vehicle for driving iterative changes that lead to business growth.
Conquer Organic Search
- Search Engine Optimization
Many arts marketers don’t pay much attention to their search engine optimization—they know they should, but aren’t sure where to start.
SEO Audits, Builds, and Ongoing Management
Content Development for SEO
Since most traffic to arts organization websites starts on a search engine, primarily Google.com, how your organization appears on Google and other search engines is hugely important. We’ll configure your website tags with organic search in mind, craft website content that will increase your likelihood of appearing in search results, and monitor your search engine optimization performance through monthly reporting.
Level Up Your Email
- Email Marketing
Email is one of the most important channels through which to connect with constituents and is consistently reported as among the top drivers of sales, engagement and ROI.
Email Audits, Best Practices Guidelines, and Strategic Recommendations
Ongoing Email Retainers
Through email audits, best practice recommendation guides, and individualized email consulting partnerships, we will advise you on an email marketing program that is anticipated, relevant, and personal.
- Content Creation and Organic Content Analyses
We believe that the content arts organizations post on social platforms should be as striking as the work on your stages and in your galleries. However, we know how hard it is to keep up with the content demands of running a 21st century arts marketing department. We’ll use your creative assets, or design original branded content from scratch, to execute social post content for Facebook and Instagram that is cohesive, thumb-stopping, and accompanied by copy written in your organization’s voice.
Additionally, we can help you analyze the impact of the content you create across Facebook, Instagram, and YouTube and work with your team to develop goals for your organic channels to encourage evangelism and maximize your reach.
- Behavior Infuser
You invest a lot of time and resources driving prospective patrons to your website. Once they get there, you don’t know who they are or what they’re doing. With Behavior Infuser, you can identify your website visitors, track their behavior, and then send that data to Tessitura. For example, Behavior Infuser can track which pages a patron visits, what content they’re clicking on, and if they’ve added anything to their cart.
Behavior Infuser saves your patrons’ website behavior in Tessitura, and allows you to use that data to target email, mail, and telemarketing campaigns. No more guessing which patrons are interested in making a purchase, now you’ll know.
Thousands of potential patrons are visiting your website and leaving without opting in for future messaging. To bring “phantom visitors” back, you rely on paid media or just hope they remember you and return. Leadacity is a software plug-in to obtain email and Facebook “likes,” enabling you to build up a strong permission base of leads.