What We Do
We partner with leading arts and cultural organizations to help them build audiences, engage community and market smarter.
- Digital Marketing
We use digital tools to advance our clients’ goals.
Facebook and Instagram Campaign Management
Google Grant and Paid Search Campaign Management
Display Campaign Management
YouTube Campaign Management
Digital Marketing Audits
Whether you want to drive ticket sales for theater, dance, or music programming, increase museum attendance, exceed fundraising targets, or amplify brand awareness, we’ll provide you with the strategic direction to move the needle for your entire organization.
Our approach to digital campaign management is rooted in years of experience marketing the arts, technical mastery of the most effective digital channels to reach arts patrons, and passion for thumb-stopping digital content. Our retainer model enables us to build a partnership that meets your needs and grows in-step with your organization.
- Website Analytics and Optimization
Arts marketers spend a significant portion of their organizational budgets driving traffic through Facebook, Google, and other channels, and all of those initiatives drive people to the same location – the website – stressing the importance of the website and uncovering opportunities to optimize it.
SEO Audits, Builds, and Management
Custom Google Analytics Implementations
Google Analytics Training
Website Analyses and A/B Testing
Website Redesign Support and RFP Development
We believe that functional, content rich, and user-centric websites are among the most important drivers of organizational success.
From custom Google Analytics implementations to website redesign support, we’ll help you harness your website data as a tool for telling the user story, as an asset for understanding user behavior and user needs, and as a vehicle for driving iterative changes that lead to business growth.
Thousands of potential patrons are visiting your website and leaving without opting in for future messaging. To bring “phantom visitors” back, you rely on paid media or just hope they remember you and return. Leadacity is a software plug-in to obtain email and Facebook “Likes”, enabling you to build up a strong permission base of leads.
- Behavior Infuser
You invest a lot of time and resources driving prospective patrons to your website. Once they get there, you don’t know who they are or what they’re doing. With Behavior Infuser, you can identify your website visitors, track their behavior, and then send that data to Tessitura. For example, Behavior Infuser can track which pages a patron visits, what content they’re clicking on, and if they’ve added anything to their cart.
Behavior Infuser saves your patrons’ website behavior in Tessitura, and allows you to use that data to target email, mail, and telemarketing campaigns. No more guessing which patrons are interested in making a purchase, now you’ll know.