Ticket Buyer Media Usage Study
Explore the archive
Our most recent report from 2021 is the third iteration with our partner WolfBrown, and includes survey responses from over 17,000 ticket buyers at 48 performing arts organizations across the country. At the time, digital privacy was changing and our actionable insights are shared through that lens.
96% plan to attend in-person and get back into those seats!
Purchase by phone or in-person? Nope! 77% actually prefer to purchase tickets online.
Just over half of ticket buyers watch videos on YouTube at least once/week.
93% receive emails with info about upcoming events.
Content from your organization helps! 58% are strongly influenced by your content.
Smartphone & Device Usage
There’s a 27% increase in users 65+ on smartphones 2+ hours/day.
How the Study Has Evolved
For the 2021 study, we offered two options to help guide arts marketers prioritize their marketing efforts: the full study with data cut by ticket buyer categories, as well as the a shorter summary of of Key Findings. Both are great resources to help answer questions like:
- Who are you most loyal ticket buyers?
- Is digital device burnout real?
- Where do people learn about performing arts events?
- And more!
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