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The Longtail Blog The Longtail Blog

The Longtail Blog

The Marketing Blog For Arts and Culture

Sharpen your digital skills with blog posts that will help you market smarter. Topics include digital marketing, website analytics and optimization, leadership, and so much more.

Featured Insights

Can I Use This Song in My Ad?
Digital Advertising, Content Creation & Strategy
Jun 10, 2025
5 Min Read
Can I Use This Song in My Ad?
Whether you’re launching a season, teasing a new performance, or hyping up an exhibition, music can transform your ad. The right track adds energy, builds emotion, and reinforces your brand identity. But here’s the tricky part: not every song is fair game. Using copyrighted music without proper permissions can lead to muted videos, rejected ads,…
Decoding GA4: Part II
Website Analytics & Optimization
Jun 03, 2025
5 Min Read
Decoding GA4: Part II
If you’ve ever opened GA4 and felt a little lost, you’re not alone. For many arts and cultural marketers, making sense of the platform can be tricky—and when key terms are misunderstood, it can lead to frustrating missteps (see Part 1 here). This post breaks down a few of the most commonly misunderstood traffic source…

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How First-Person Content Drives Results
Content Creation & Strategy
May 21, 2025
4 Min Read
How First-Person Content Drives Results
If you’re wondering what first-person content actually looks like in the wild, you’re in the right place. In this po...
Creative Is the New Targeting
Content Creation & Strategy, Digital Advertising
May 07, 2025
7 Min Read
Creative Is the New Targeting
Not too long ago, success in digital advertising was largely about how skillfully you could pull the right levers inside ad plat...
What Does AI Mean for Organic Search?
AI
May 06, 2025
9 Min Read
What Does AI Mean for Organic Search?
It’s no surprise that AI has taken over the conversation lately—especially in SEO and content creation. It feels like everyo...
Your Email Migration Checklist
Email Marketing
Apr 18, 2025
4 Min Read
Your Email Migration Checklist
Switching to a new Email Service Provider (ESP) is a big move, and we get a lot of questions about how to make the transition as...
Decoding GA4: Part I
Website Analytics & Optimization
Mar 27, 2025
4 Min Read
Decoding GA4: Part I
Google Analytics 4 (GA4) is a powerful tool, but it comes with a learning curve—especially for arts and cultural organizations...
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