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The Longtail Blog The Longtail Blog

The Longtail Blog

The Marketing Blog For Arts and Culture

Sharpen your digital skills with blog posts that will help you market smarter. Topics include digital marketing, website analytics and optimization, leadership, and so much more.

Featured Insights

From AI Regulation to Cancer Research
AI
Oct 31, 2025
3 Min Read
From AI Regulation to Cancer Research
In this edition: launches, laws and policies, and good news. This is Q&AI, our blog series aimed at keeping you in the know on updates in the rapidly evolving world of AI. Sometimes, these will be quick updates on new developments in the field. Sometimes, they’ll be tips on tactics, features, or functionality.  If you…
Updates from OpenAI’s Dev Day and Sora rollout
AI
Oct 24, 2025
3 Min Read
Updates from OpenAI’s Dev Day and Sora rollout
In this edition: examining the response to the Sora video app, and the shifts introduced at OpenAI’s Dev Day. This is Q&AI, our blog series aimed at keeping you in the know on updates in the rapidly evolving world of AI. Sometimes, these will be quick updates on new developments in the field. Sometimes, they’ll…

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The Data Behind a Changing Arts Landscape
Ask the Industry, Uncategorized
Oct 21, 2025
2 Min Read
The Data Behind a Changing Arts Landscape
Every year, the numbers tell a story about our field: one of creativity, resilience, and adaptation. This November at Boot Camp,…
Build a Clearer Picture of Audience Behavior
Website Analytics & Optimization
Oct 16, 2025
3 Min Read
Build a Clearer Picture of Audience Behavior
Have you ever struggled to make sense of GA4 reports? Do you find yourself exporting data into Excel, wrestling with spreadsheet…
How to Read Your Website Data
Website Analytics & Optimization
Oct 15, 2025
3 Min Read
How to Read Your Website Data
When website traffic shifts—up or down—it’s tempting to make quick conclusions. A drop in visits must mean marketing is un…
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