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The Longtail Blog The Longtail Blog

The Longtail Blog

The Marketing Blog For Arts and Culture

Sharpen your digital skills with blog posts that will help you market smarter. Topics include digital marketing, website analytics and optimization, leadership, and so much more.

Featured Insights

You Might Have a GA4 Bot Problem
Uncategorized, Website Analytics & Optimization
Jul 10, 2025
7 Min Read
You Might Have a GA4 Bot Problem
Most people who have spent enough time in Google Analytics have encountered bot or spam data. Why? A common reason is bots that crawl our sites inadvertently get tracked, and Google Analytics captures undesired data. We want GA to reflect user behavior—that’s it. And while we mostly rely on Google to handle the technical piece…
12 Video Editing Apps to Keep Your Content Flowing
Content Creation & Strategy
Jun 18, 2025
6 Min Read
12 Video Editing Apps to Keep Your Content Flowing
This post was originally published on February 14, 2025. It was updated on June 18, 2025 to reflect CapCut’s updated Terms of Service. CapCut is widely used for producing high-quality, engaging short-form videos—but not without some user hesitation. CapCut’s parent company, ByteDance, has for months been facing an uncertain future with the looming TikTok ban…

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Can I Use This Song in My Ad?
Digital Advertising, Content Creation & Strategy
Jun 10, 2025
5 Min Read
Can I Use This Song in My Ad?
Whether you’re launching a season, teasing a new performance, or hyping up an exhibition, music can transform your ad. The rig...
Decoding GA4: Part II
Website Analytics & Optimization
Jun 03, 2025
5 Min Read
Decoding GA4: Part II
If you’ve ever opened GA4 and felt a little lost, you’re not alone. For many arts and cultural marketers, making sense of th...
How First-Person Content Drives Results
Content Creation & Strategy
May 21, 2025
4 Min Read
How First-Person Content Drives Results
If you’re wondering what first-person content actually looks like in the wild, you’re in the right place. In this po...
Creative Is the New Targeting
Content Creation & Strategy, Digital Advertising
May 07, 2025
7 Min Read
Creative Is the New Targeting
Not too long ago, success in digital advertising was largely about how skillfully you could pull the right levers inside ad plat...
What Does AI Mean for Organic Search?
AI
May 06, 2025
9 Min Read
What Does AI Mean for Organic Search?
It’s no surprise that AI has taken over the conversation lately—especially in SEO and content creation. It feels like everyo...
Your Email Migration Checklist
Email Marketing
Apr 18, 2025
4 Min Read
Your Email Migration Checklist
Switching to a new Email Service Provider (ESP) is a big move, and we get a lot of questions about how to make the transition as...
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