Skip to content
Follow Us

Get the best of Capacity Interactive delivered to your inbox.

This field is for validation purposes and should be left unchanged.
The Longtail Blog The Longtail Blog

The Longtail Blog

Your Arts Marketing Blog

Sharpen your digital skills with blog posts that will help you market smarter. Topics include digital marketing, website analytics and optimization, arts leadership, and so much more.

Featured Insights

Deciding When to Go Dynamic
Digital Advertising
Jul 22, 2024
6 Min Read
Deciding When to Go Dynamic
Note: this post was originally written in November 2023, and was updated with new data in July 2024. The world of digital marketing has always been largely rooted in an inherent trust that technology will cooperate once we hand over our meticulously crafted campaigns and ads. Now, we’ve reached a point where we aren’t just…
3 Things You Need to Know About Google Search’s AI Overviews
Digital Advertising
Jul 19, 2024
4 Min Read
3 Things You Need to Know About Google Search’s AI Overviews
Picture it: you have a burning question that only the internet can answer. You make a search on Google and instead of getting 10 blue links, scrolling, clicking through sites, making several more searches, you just… get the answer to your question. Sounds like something out of Star Trek, right? Well, that’s the future Google…

Explore Our Blog

How Long Should Meta Ad Videos Be?
Content Creation & Strategy
Jul 17, 2024
4 Min Read
How Long Should Meta Ad Videos Be?
Note: this post was originally written in August 2023, and was updated with new data in July 2024. Video remains the dominant c...
Prepare for a Scam-Free Summer on Meta
Privacy
Jun 17, 2024
2 Min Read
Prepare for a Scam-Free Summer on Meta
Summer is almost here! Don’t forget your last-minute spring cleaning, particularly in your Meta accounts. Meta has thousands o...
Meet Megan Helmers
CI HQ
May 09, 2024
9 Min Read
Meet Megan Helmers
Hi, CI! is a series featuring the best team we know—the Capacity Interactive team! Today, meet Megan Helmers: a CI Consultant ...
Which Google Channel is Right for Me?
Digital Advertising
Apr 25, 2024
8 Min Read
Which Google Channel is Right for Me?
You may have noticed quite a few shifts in the Google landscape as of late: Discovery campaigns have been upgraded to Demand Gen...
View More Posts

Explore More Resources

CTA Generator

Your copy must be compelling, creative, and to-the-point if you want to grab attention.

Take Me There >

Social Media Calendar

Authentic digital connection is more important than ever. This resource will help you create content that’s thumb-stopping, relevant, and thoughtful to connect with audiences.

Inspiration Ahead >