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The Longtail Blog The Longtail Blog

The Longtail Blog

Your Arts Marketing Blog

Sharpen your digital skills with blog posts that will help you market smarter. Topics include digital marketing, website analytics and optimization, arts leadership, and so much more.

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Should I Use Meta’s CTA Buttons?
Digital Advertising
Feb 12, 2024
Should I Use Meta’s CTA Buttons?
To button or not to button—that is the question so many organizations ask. The button in this case is specifically referring t...
Diversifying Beyond Google and Meta
Digital Advertising
Feb 07, 2024
Diversifying Beyond Google and Meta
At CI, we understand that resources—like time, money, and staff—are limited. When managing paid advertising for our clients,...
What Website Data Can Do for You
Website Analytics & Optimization
Jan 30, 2024
What Website Data Can Do for You
As arts marketers, we are constantly trying to do more with less and be as efficient as possible with our time and money. Websit...
How Do I Export My UA Data?
Website Analytics & Optimization
Jan 29, 2024
How Do I Export My UA Data?
As organizations continue their transition from Universal Analytics (UA) to Google Analytics 4 (GA4), there is one final deadlin...
Think Like a Data Analyst
Website Analytics & Optimization
Jan 26, 2024
Think Like a Data Analyst
Picture it: You’ve been collecting Google Analytics data about how users are interacting with your website, using the data spo...
How Do I Craft a Delight Campaign?
Digital Advertising
Jan 03, 2024
How Do I Craft a Delight Campaign?
Fans of the flywheel model know that a stellar audience experience is key to building momentum for future sales. There are so ma...

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CTA Generator

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Social Media Calendar

Authentic digital connection is more important than ever. This resource will help you create content that’s thumb-stopping, relevant, and thoughtful to connect with audiences.

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