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The Longtail Blog The Longtail Blog

The Longtail Blog

Your Arts Marketing Blog

Sharpen your digital skills with blog posts that will help you market smarter. Topics include digital marketing, website analytics and optimization, arts leadership, and so much more.

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Building Trust by Respecting User Privacy
Digital Advertising, Leadership, Privacy
Mar 06, 2024
7 Min Read
Building Trust by Respecting User Privacy
Data privacy, as a concept, tends to make us want to put our heads in the sand. It encompasses so much across our organizations...
How Can I Promote Lesser-Known Titles?
Digital Advertising
Mar 02, 2024
4 Min Read
How Can I Promote Lesser-Known Titles?
In the dynamic landscape of the arts industry, promoting lesser-known titles presents a unique challenge. These artistic gems of...
Investing in Email to Increase Engagement
Email Marketing
Feb 28, 2024
7 Min Read
Investing in Email to Increase Engagement
Arts and culture organizations use email every day, which makes it easy to take for granted. But with a little attention and int...
Leveraging AI in Google and Meta
Digital Advertising
Feb 21, 2024
11 Min Read
Leveraging AI in Google and Meta
AI. Just hearing the word is sure to conjure strong feelings, be it excitement for a new frontier or sweat-inducing nerves about...
Your 2024 Digital Priorities
Digital Advertising, Email Marketing, Search Engine Optimization, Website Analytics & Optimization
Feb 14, 2024
5 Min Read
Your 2024 Digital Priorities
As we step into the bright and promising year of 2024, the digital marketing landscape evolves at almost a breakneck pace. Artif...
Should I Use Meta’s CTA Buttons?
Digital Advertising
Feb 12, 2024
3 Min Read
Should I Use Meta’s CTA Buttons?
To button or not to button—that is the question so many organizations ask. The button in this case is specifically referring t...

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