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The Longtail Blog The Longtail Blog

The Longtail Blog

Your Arts Marketing Blog

Sharpen your digital skills with blog posts that will help you market smarter. Topics include digital marketing, website analytics and optimization, arts leadership, and so much more.

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GA4 Fast Formulas: Track FAQ Engagement
Website Analytics & Optimization
Sep 18, 2024
2 Min Read
GA4 Fast Formulas: Track FAQ Engagement
This byte-sized series from CI’s Analytics Team offers quick tips to level up your website one optimization at a time (as it s...
Ask CI: What Is Programmatic Expansion?
Digital Advertising
Sep 16, 2024
4 Min Read
Ask CI: What Is Programmatic Expansion?
Let’s level with each other: “programmatic” is a marketing buzzword that has been thrown around for the last decade, but e...
Political Ads on Meta in 2024
Digital Advertising
Sep 03, 2024
5 Min Read
Political Ads on Meta in 2024
Learn more about the U.S. Ad Restriction period and other considerations while running Facebook ads (political or not) during th...
Solving The Nutcracker Problem
Search Engine Optimization
Aug 23, 2024
6 Min Read
Solving The Nutcracker Problem
SEO is integral to your holiday programming strategy so discover how your events can drive high-quality, organic traffic to your...

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CTA Generator

Your copy must be compelling, creative, and to-the-point if you want to grab attention.

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Social Media Calendar

Authentic digital connection is more important than ever. This resource will help you create content that’s thumb-stopping, relevant, and thoughtful to connect with audiences.

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