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The Longtail Blog The Longtail Blog

The Longtail Blog

Your Arts Marketing Blog

Sharpen your digital skills with blog posts that will help you market smarter. Topics include digital marketing, website analytics and optimization, arts leadership, and so much more.

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Leveraging AI in Google and Meta
Digital Advertising
Feb 21, 2024
Leveraging AI in Google and Meta
AI. Just hearing the word is sure to conjure strong feelings, be it excitement for a new frontier or sweat-inducing nerves about...
Your 2024 Digital Priorities
Digital Advertising, Email Marketing, Search Engine Optimization, Website Analytics & Optimization
Feb 14, 2024
Your 2024 Digital Priorities
As we step into the bright and promising year of 2024, the digital marketing landscape evolves at almost a breakneck pace. Artif...
Should I Use Meta’s CTA Buttons?
Digital Advertising
Feb 12, 2024
Should I Use Meta’s CTA Buttons?
To button or not to button—that is the question so many organizations ask. The button in this case is specifically referring t...
Diversifying Beyond Google and Meta
Digital Advertising
Feb 07, 2024
Diversifying Beyond Google and Meta
At CI, we understand that resources—like time, money, and staff—are limited. When managing paid advertising for our clients,...
What Website Data Can Do for You
Website Analytics & Optimization
Jan 30, 2024
What Website Data Can Do for You
As arts marketers, we are constantly trying to do more with less and be as efficient as possible with our time and money. Websit...
How Do I Export My UA Data?
Website Analytics & Optimization
Jan 29, 2024
How Do I Export My UA Data?
As organizations continue their transition from Universal Analytics (UA) to Google Analytics 4 (GA4), there is one final deadlin...
Think Like a Data Analyst
Website Analytics & Optimization
Jan 26, 2024
Think Like a Data Analyst
Picture it: You’ve been collecting Google Analytics data about how users are interacting with your website, using the data spo...

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Social Media Calendar

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