Skip to content
Follow Us

Get the best of Capacity Interactive delivered to your inbox.

This field is for validation purposes and should be left unchanged.
The Longtail Blog The Longtail Blog

The Longtail Blog

Your Arts Marketing Blog

Sharpen your digital skills with blog posts that will help you market smarter. Topics include digital marketing, website analytics and optimization, arts leadership, and so much more.

Featured Insights

5 Insights from INBOUND that Grew My Perspective on Strategy and Culture
Leadership, CI HQ
Oct 08, 2024
7 Min Read
5 Insights from INBOUND that Grew My Perspective on Strategy and Culture
A couple of weeks ago, I attended the INBOUND 2024 conference, immersing myself in the latest marketing, sales, and AI trends for three whole days with three incredible colleagues (Becky, Rachel, and Yosaif). It was a breath of fresh air to get away from my desk and deep in learning mode. I came back inspired…
The Top 5 Website Analytics Myths, Debunked
Website Analytics & Optimization
Oct 07, 2024
4 Min Read
The Top 5 Website Analytics Myths, Debunked
The sword in the stone. A mysterious creature in Loch Ness. The lore behind your organization’s website analytics. While the first two are classic stories, the latter may contain the greatest myths of our time. For arts organizations, your website is critical in all aspects of your relationship with your audience, from building your brand…

Explore Our Blog

Meet Sana Colter
CI HQ
Oct 04, 2024
10 Min Read
Meet Sana Colter
Hi, CI! is a series featuring the best team we know—the Capacity Interactive team! Today, meet Sana Colter—a lifelong music ...
The Continuous Case for Google Grants
Digital Advertising
Sep 23, 2024
5 Min Read
The Continuous Case for Google Grants
Two years ago we told you what Google Grants can and can’t do for nonprofits wanting to take advantage of free search advertis...
GA4 Fast Formulas: Track FAQ Engagement
Website Analytics & Optimization
Sep 18, 2024
2 Min Read
GA4 Fast Formulas: Track FAQ Engagement
This byte-sized series from CI’s Analytics Team offers quick tips to level up your website one optimization at a time (as it s...
Ask CI: What Is Programmatic Expansion?
Digital Advertising
Sep 16, 2024
4 Min Read
Ask CI: What Is Programmatic Expansion?
Let’s level with each other: “programmatic” is a marketing buzzword that has been thrown around for the last decade, but e...
Political Ads on Meta in 2024
Digital Advertising
Sep 03, 2024
5 Min Read
Political Ads on Meta in 2024
Learn more about the U.S. Ad Restriction period and other considerations while running Facebook ads (political or not) during th...
View More Posts

Explore More Resources

CTA Generator

Your copy must be compelling, creative, and to-the-point if you want to grab attention.

Take Me There >

Social Media Calendar

Authentic digital connection is more important than ever. This resource will help you create content that’s thumb-stopping, relevant, and thoughtful to connect with audiences.

Inspiration Ahead >