Building Trust and Assurance by Respecting User Privacy
For the good of your organization, privacy needs to be dealt with. It’s the right thing to do, it’s increasingly the legal thing to do, and it’s what customers now expect.
With audiences increasingly concerned about data privacy, your organization has an opportunity to build brand loyalty and deepen relationships with patrons by respecting the data you collect.
Get guidance from CI consultants on what you need to consider to implement privacy practices in line with legal regulations (note: we are not lawyers!), and how to make the most of new privacy-centric tools from digital advertising platforms.
What You’ll Get:
- Holistic overview of how data privacy has evolved over the past decade
- Guidance for assembling a privacy task force and recruiting help from both inside and outside your organization
- Breakdown of consent management must-haves and the latest tracking tools from advertising platforms
- Opportunity to ask questions and get answers in real time
Meet your hosts
Vice President
Christopher has been marketing the arts for more than 30 years, working closely with leading arts and cultural organizations to achieve digital transformation and shape the future of arts and culture.
Senior Consultant
Alison joined the Capacity Interactive team after working in development for non-profit organizations across theater and film, including the Shakespeare Theatre Company in Washington, DC and the Film Society of Lincoln Center.
Principal Consultant
Ally brings over 10 years of experience in marketing and fundraising for the arts, specializing in both website analytics and digital marketing.