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Capacity Academy

Build Marketing Skills. Drive Organizational Results.

This is professional development reimagined for the arts and culture industry. Whether you’re evolution-curious, eager for growth, or just ready to drive real results, Capacity Academy is your pathway to achieving more. See Current Classes This program is for nonprofit arts and culture marketers only. For-profit marketing registrants will be kindly refunded. Please note that Capacity Academy has a one-seat-per-student policy, meaning two colleagues from the same organization require two separate registrations.

The Official Source: Navigating the Secondary Ticket Market

This course gives you the playbook to make sure your audience can find the official source for tickets—your organization—and why they should always buy direct.

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Why Capacity Academy?

Professional-Led Learning

Courses are developed and led by Capacity leaders, designed to strategically tackle pressing challenges arts marketers are facing today.

Courses have really great pacing and I felt so lucky to get insights from such experienced folks.

—2025 Capacity Academy Student