Featured Resources
We create resources to help support and drive the arts forward—and to help you become a more informed, effective arts marketer! Dive into the latest below.
Authentic digital connection is more important than ever. This resource will help you create content that’s thumb-stopping, relevant, and thoughtful to connect with audiences.
No matter whether you’re a social media manager or a marketing director (or both—we know arts marketers wear a lot of hats!), content is essential to your marketing strategy. We’ve got the deets and worthwhile inspiration to set the record straight on how, when, and why you might create different content for your paid and organic content strategies.
You’re devoted to the arts.
Boot Camp is devoted to you.
Gather alongside industry colleagues for restorative conversations and lifelong connections at this two-day conference 100% focused on the arts at The Times Center.
Data privacy, as a concept, tends to make us want to put our heads in the sand. It encompasses so much across our organizations—marketing, legal, IT, and development—that it can often feel like a game of chicken. Who is going to cave, bring it up first, and become the de facto leader? Everyone’s time and money are precious and have more immediate things to devote those resources to. We get it!
In this episode, we’ll help you bridge the gap between the technical side of GA4 and the high-level goals that matter to your organization’s decision-makers. With a few key tips, you’ll be able to show your boss and board members that investing in analytics is not only worthwhile, but actually critical for long-term success.
Governor Ron DeSantis’ recent veto of over $30 million in arts and culture funding is more than just a financial blow to Florida arts organizations—it undermines the social and economic contributions our industry provides. How can we clearly communicate the vital role our organizations play to stakeholders and policymakers?
In this episode, CI’s VP, Managing Director Christopher Williams speaks with Chris Brown, Executive Director of Orlando Family Stage, about how advocates can make a stronger case for arts funding by highlighting the industry’s vital role in boosting local economies, fostering community well-being, and enriching society.
Social media is more than just a content dumping ground. It’s where your organization makes its first impression on potential audiences and fosters relationships with existing fans. Press refresh on your paid and organic social strategies to tap new audiences, drive ticket sales, and cultivate brand loyalty in the season ahead.
This is the debut release of 2024 Cultural Compass: Digital Marketing Benchmarks to Guide Arts and Cultural Institutions, with findings drawn from the 2023 digital advertising data from 150+ arts organizations across the United States and Canada. We focused on the metrics we are asked about the most, and sought to provide insights along the way on why they each matter.
