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Resources

Featured Resources

We create resources to help support and drive the arts forward—and to help you become a more informed, effective arts marketer! Dive into the latest below.

The Longtail Blog

Your 2024 Digital Priorities

The changing digital landscape presents challenges, but also an incredible opportunity to strategically reassess priorities heading into a new year and era. Here are CI’s top 5 areas of focus to help you reach audiences, drive revenue, and meet your marketing goals in 2024.

Prioritize It
Snowfall-Fresh Inspiration

Social Content Calendar

Authentic digital connection is more important than ever. This resource will help you create content that’s thumb-stopping, relevant, and thoughtful to connect with audiences.

Inspiration Ahead!
The Longtail Blog

Ask CI: How Do I Craft a Delight Campaign?

Delight campaigns are a great way to center your patrons and keep them coming back for more (ideally with friends!). The goal isn’t to move tickets, but rather to gift your audience something they’ll enjoy. Consider it an opportunity to build brand loyalty by offering added value without asking for something in return.

Dive In

More must-reads

How We Helped Berkeley Repertory Theatre Drive Revenue For a Regional Premiere

How We Helped Berkeley Repertory Theatre Drive Revenue For a Regional Premiere

We created a full-funnel social campaign across geographical market boundaries to drive strong single-ticket sales and bonus conversions—all while keeping costs impressively low.
Google Analytics 4: Your Questions Answered

Google Analytics 4: Your Questions Answered

The Future of measurement GA4 is designed to help websites succeed in a more privacy-focused measurement landscape without cookies, but it’s a highly technical platform to navigate. Fear not: CI’s Analytics experts will answer your questions to approach GA4 strategically and set you up for data success. What you’ll get Learn more about GA4 and…
Privacy-Focused Measurement

Privacy-Focused Measurement

To succeed in 2023 and beyond, your measurement strategies must be user-centric and privacy-focused—I’ve outlined three critical areas to consider on the new road to data-driven success.

October 24-25 • New York City

Boot Camp 2024

You’re devoted to the arts.
Boot Camp is devoted to you.

Gather alongside industry colleagues for restorative conversations and lifelong connections at this two-day conference 100% focused on the arts at The Times Center.

Register Now

The Longtail Blog

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How Can I Promote Lesser-Known Titles?
Digital Advertising
Apr 02, 2024
4 Min Read
How Can I Promote Lesser-Known Titles?
In the dynamic landscape of the arts industry, promoting lesser-known titles presents a unique challenge. These artistic gems of...
Managing User Consent On Your Website
Website Analytics & Optimization, Privacy
Mar 13, 2024
5 Min Read
Managing User Consent On Your Website
As you know by now, managing user privacy today can be intimidating. Much of the conversation in the digital realm revolves arou...

CI to Eye Podcast

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Transformational Leadership
EP 125
Apr 02, 2024
estimation...
Transformational Leadership

Holding the artistic reins of an organization is no easy feat—especially when that organization has been around for generations and has a deep-rooted legacy. As a leader, how do you honor the rich history of your institution while effectively steering it into the future?

As New York City Ballet celebrates its 75th anniversary season, Artistic Director Jonathan Stafford reflects on the Company’s continued evolution, how they’ve adapted to this new digital era, and the unique challenges of leading such a storied cultural entity.

Your 2024 Digital Priorities: Part Two
EP 124
Mar 18, 2024
estimation...
Your 2024 Digital Priorities: Part Two

The changing digital landscape might present challenges, but it also presents a great opportunity to reassess and refocus as we head into a new era of digital marketing.

At CI, we pinpointed five key areas that will set arts and cultural institutions up for success in 2024. Catch up on the first two priorities in Part One, then delve into the final three priorities in today’s episode. You’ll get insights and tips from CI consultants so you can confidently navigate the changing digital landscape, drive results for your organization, and refocus as we head into a new era of digital marketing.

Your 2024 Digital Priorities: Part One
EP 123
Mar 04, 2024
estimation...
Your 2024 Digital Priorities: Part One

From the rise of AI-driven advertising to the imminent third-party cookie crunch—which developments deserve your valuable time and attention in 2024?

Crank the volume on Part One of the five key areas we’ve pinpointed that will set arts and cultural institutions up for success in 2024. Be on the lookout for Part Two in the coming weeks. We’ll round out the list of priorities and offer even more tips and insights from CI consultants.

Ci on the road

Keep track of CI as we speak at various conferences to help arts marketers stay ahead of the digital curve. Are we coming to a city near you?
see us in person

Industry Studies

Arts Industry Benchmark Study

For the sixth iteration of the Benchmark Study, we revamped our approach to focus on the most critical metrics and key performance indicators that shed light on the state of digital marketing practices in the arts and cultural field. The study will give you a multi-purpose snapshot of digital marketing practices in the arts and cultural industry with findings from 180 arts organizations.

Performing Arts Ticket Buyer Media Usage Study

The Performing Arts Ticket Buyer Media Usage Study is here to guide arts marketers as you navigate the road ahead. You’ll find actionable insights offered through the lens of digital privacy changes.

Tools and Education

CTA Generator for Arts Marketers

Your copy must be compelling, creative, and to-the-point if you want to grab attention.

Social Media Ad Dimensions

Bookmark this guide to save time and your sanity. We’ll always make sure it’s up to date, so you don’t have to.

Webinars & Training

Looking for ways to market smarter? Capacity Classroom is now in session.