Featured Resources
We create resources to help support and drive the arts forward—and to help you become a more informed, effective arts marketer! Dive into the latest below.
The changing digital landscape presents challenges, but also an incredible opportunity to strategically reassess priorities heading into a new year and era. Here are CI’s top 5 areas of focus to help you reach audiences, drive revenue, and meet your marketing goals in 2024.
Authentic digital connection is more important than ever. This resource will help you create content that’s thumb-stopping, relevant, and thoughtful to connect with audiences.
No matter whether you’re a social media manager or a marketing director (or both—we know arts marketers wear a lot of hats!), content is essential to your marketing strategy. We’ve got the deets and worthwhile inspiration to set the record straight on how, when, and why you might create different content for your paid and organic content strategies.
Data privacy, as a concept, tends to make us want to put our heads in the sand. It encompasses so much across our organizations—marketing, legal, IT, and development—that it can often feel like a game of chicken. Who is going to cave, bring it up first, and become the de facto leader? Everyone’s time and money are precious and have more immediate things to devote those resources to. We get it!
When most of us think of digital marketing, we think of creating social content or optimizing ad campaigns. But one key area often ends up on the sidelines: your website.
You’re devoted to the arts.
Boot Camp is devoted to you.
Gather alongside industry colleagues for restorative conversations and lifelong connections at this two-day conference 100% focused on the arts at The Times Center.
A new cohort of inspiring and determined individuals has moved into leadership positions at cultural organizations—and they’re challenging traditional notions about what arts management should look like.
In this episode, CI’s VP, Managing Director Christopher Williams sits down with three young leaders to discuss generational shifts in leadership styles, navigating the complexities of people management, and the changes they hope to see in their respective arts communities and the industry at large.
What sets successful DEIBA initiatives apart? It’s not about checking boxes; it’s about prioritizing authenticity and thoughtfulness.
Some of the most impactful DEIBA work in our industry begins with arts organizations fostering genuine community partnerships and engaging audiences in meaningful ways. In this episode, we discuss inspiring examples of how embracing these principles can lead to profound, positive changes in our organizations.
Audience behavior has changed significantly over the past few years, and pre-pandemic benchmarks are all but obsolete. If we want to adjust to the demands of today’s market, we need updated markers for success.
Enter: CI’s brand-new Cultural Compass study. We pulled from our own bank of campaign data that spans over 150 client organizations to uncover the latest digital marketing benchmarks and emerging trends for our industry. In this episode, lead researcher and Senior Consultant Ali Blount discusses the biggest surprises in her analysis of more than 7,000 digital campaigns, and previews key findings to inform your FY25 media planning.
For the sixth iteration of the Benchmark Study, we revamped our approach to focus on the most critical metrics and key performance indicators that shed light on the state of digital marketing practices in the arts and cultural field. The study will give you a multi-purpose snapshot of digital marketing practices in the arts and cultural industry with findings from 180 arts organizations.
