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Resources

Resources

Featured Resources

We create resources to help support and drive the arts forward—and to help you become a more informed, effective arts marketer! Dive into the latest below.

The Longtail Blog

Your 2024 Digital Priorities

The changing digital landscape presents challenges, but also an incredible opportunity to strategically reassess priorities heading into a new year and era. Here are CI’s top 5 areas of focus to help you reach audiences, drive revenue, and meet your marketing goals in 2024.

Prioritize It
Snowfall-Fresh Inspiration

Social Content Calendar

Authentic digital connection is more important than ever. This resource will help you create content that’s thumb-stopping, relevant, and thoughtful to connect with audiences.

Inspiration Ahead!
The Longtail Blog

Ask CI: What's the Strategic Difference Between Paid and Organic Social Content?

No matter whether you’re a social media manager or a marketing director (or both—we know arts marketers wear a lot of hats!), content is essential to your marketing strategy. We’ve got the deets and worthwhile inspiration to set the record straight on how, when, and why you might create different content for your paid and organic content strategies.

Dive In

More must-reads

Building Trust by Respecting User Privacy

Building Trust by Respecting User Privacy

Data privacy, as a concept, tends to make us want to put our heads in the sand. It encompasses so much across our organizations—marketing, legal, IT, and development—that it can often feel like a game of chicken. Who is going to cave, bring it up first, and become the de facto leader? Everyone’s time and money are precious and have more immediate things to devote those resources to. We get it!

Maximizing Your Website with Data and Analysis

Maximizing Your Website with Data and Analysis

When most of us think of digital marketing, we think of creating social content or optimizing ad campaigns. But one key area often ends up on the sidelines: your website.

How We Helped Berkeley Repertory Theatre Drive Revenue For a Regional Premiere

How We Helped Berkeley Repertory Theatre Drive Revenue For a Regional Premiere

We created a full-funnel social campaign across geographical market boundaries to drive strong single-ticket sales and bonus conversions—all while keeping costs impressively low.
October 24-25 • New York City

Boot Camp 2024

You’re devoted to the arts.
Boot Camp is devoted to you.

Gather alongside industry colleagues for restorative conversations and lifelong connections at this two-day conference 100% focused on the arts at The Times Center.

Register Now

The Longtail Blog

View All
How Long Should Meta Ad Videos Be?
Content Creation & Strategy
Jul 17, 2024
4 Min Read
How Long Should Meta Ad Videos Be?
Note: this post was originally written in August 2023, and was updated with new data in July 2024. Video remains the dominant c...

CI to Eye Podcast

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Authenticity in Action
EP 130
Jun 27, 2024
estimation...
Authenticity in Action

What sets successful DEIBA initiatives apart? It’s not about checking boxes; it’s about prioritizing authenticity and thoughtfulness.

Some of the most impactful DEIBA work in our industry begins with arts organizations fostering genuine community partnerships and engaging audiences in meaningful ways. In this episode, we discuss inspiring examples of how embracing these principles can lead to profound, positive changes in our organizations.

Your Cultural Compass
EP 129
May 30, 2024
estimation...
Your Cultural Compass

Audience behavior has changed significantly over the past few years, and pre-pandemic benchmarks are all but obsolete. If we want to adjust to the demands of today’s market, we need updated markers for success.

Enter: CI’s brand-new Cultural Compass study. We pulled from our own bank of campaign data that spans  over 150 client organizations to uncover the latest digital marketing benchmarks and emerging trends for our industry. In this episode, lead researcher and Senior Consultant Ali Blount discusses the biggest surprises in her analysis of more than 7,000 digital campaigns, and previews key findings to inform your FY25 media planning.

The Art of Audience Engagement
EP 128
May 14, 2024
estimation...
The Art of Audience Engagement

Audience engagement is critical for attracting and retaining new attendees. But what exactly does it look like in practice?

For Holly Mulcahy, “audience engagement” isn’t just a marketing platitude—it’s a promise. In this episode, the Wichita Symphony Orchestra’s Concertmaster and Partner for Audience Engagement shares what wine-tasting and birdwatching have to do with orchestral music, and why deepening audience relationships now will pay dividends for our organizations in the long run.

Ci on the road

Keep track of CI as we speak at various conferences to help arts marketers stay ahead of the digital curve. Are we coming to a city near you?
see us in person

Industry Studies

Arts Industry Benchmark Study

For the sixth iteration of the Benchmark Study, we revamped our approach to focus on the most critical metrics and key performance indicators that shed light on the state of digital marketing practices in the arts and cultural field. The study will give you a multi-purpose snapshot of digital marketing practices in the arts and cultural industry with findings from 180 arts organizations.

Performing Arts Ticket Buyer Media Usage Study

The Performing Arts Ticket Buyer Media Usage Study is here to guide arts marketers as you navigate the road ahead. You’ll find actionable insights offered through the lens of digital privacy changes.

Tools and Education

CTA Generator for Arts Marketers

Your copy must be compelling, creative, and to-the-point if you want to grab attention.

Social Media Ad Dimensions

Bookmark this guide to save time and your sanity. We’ll always make sure it’s up to date, so you don’t have to.

Webinars & Training

Looking for ways to market smarter? Capacity Classroom is now in session.