Featured Resources
We create resources to help support and drive arts and cultural organizations forward—and to help you become a more informed, effective marketer! Dive into the latest below.
Authentic digital connection is more important than ever. This resource will help you create content that’s thumb-stopping, relevant, and thoughtful to connect with audiences.
We collected data from over 100 organizations and learned that 69% of arts marketers say better tools and training would boost their AI comfort. Enter: our 10-piece AI toolkit, designed by CI specifically for arts and culture marketers. Every tool includes built-in guidance, best-practice prompts, and is pre-engineered for the tasks you do every day.
Discover what truly drives your audience to engage and convert with UTM codes. CI’s free UTM Generator sets you up to see exactly where your traffic is coming from so you can gain clarity on each campaign and can make every dollar count—all in just a few clicks!
Join host Monica Holt as she reflects on the moments that defined the Fall 2025 season, and hear cultural leaders remind us why connection, creativity, and collaboration are more important than ever.
Aly Maier Lokuta knows that art and science aren’t opposing disciplines. They’re a shared language for strengthening public wellbeing.
Her career has long bridged these worlds, from co-founding Rutgers’ Arts and Health Research Lab to leading the largest public mural initiative since the WPA era during her time with NYC Health + Hospitals. Now, as AVP of Arts and Well-Being at the New Jersey Performing Arts Center, she’s proving what many leaders in the field are only beginning to articulate: that cultural institutions can be powerful drivers of community health.
In this episode, Aly shares real-world examples of arts-in-health programs and actionable advice for organizations looking to launch or grow their own initiatives.
For Ming Min Hui, there’s no single “right” path to arts leadership—only the one you build through curiosity, courage, and a willingness to evolve.
Her career began far from the stage, in finance and corporate strategy on Wall Street. Today, as Executive Director of Boston Ballet, she sees that wide-ranging experience not as a detour but as the engine behind her leadership.
In this episode, Ming reflects on the value of expansive career paths, the power of collaborative problem-solving, and how she uses her business acumen to deepen the relevance of a 400-year-old art form in Boston and beyond.
This is the debut release of 2024 Cultural Compass: Digital Marketing Benchmarks to Guide Arts and Cultural Institutions, with findings drawn from the 2023 digital advertising data from 150+ arts organizations across the United States and Canada. We focused on the metrics we are asked about the most, and sought to provide insights along the way on why they each matter.
