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Resources

Featured Resources

We create resources to help support and drive the arts forward—and to help you become a more informed, effective arts marketer! Dive into the latest below.

The Longtail Blog

Your 2024 Digital Priorities

The changing digital landscape presents challenges, but also an incredible opportunity to strategically reassess priorities heading into a new year and era. Here are CI’s top 5 areas of focus to help you reach audiences, drive revenue, and meet your marketing goals in 2024.

Prioritize It
Snowfall-Fresh Inspiration

Social Content Calendar

Authentic digital connection is more important than ever. This resource will help you create content that’s thumb-stopping, relevant, and thoughtful to connect with audiences.

Inspiration Ahead!
The Longtail Blog

Ask CI: How Do I Craft a Delight Campaign?

Delight campaigns are a great way to center your patrons and keep them coming back for more (ideally with friends!). The goal isn’t to move tickets, but rather to gift your audience something they’ll enjoy. Consider it an opportunity to build brand loyalty by offering added value without asking for something in return.

Dive In

More must-reads

How We Helped Berkeley Repertory Theatre Drive Revenue For a Regional Premiere

How We Helped Berkeley Repertory Theatre Drive Revenue For a Regional Premiere

We created a full-funnel social campaign across geographical market boundaries to drive strong single-ticket sales and bonus conversions—all while keeping costs impressively low.
Google Analytics 4: Your Questions Answered

Google Analytics 4: Your Questions Answered

The Future of measurement GA4 is designed to help websites succeed in a more privacy-focused measurement landscape without cookies, but it’s a highly technical platform to navigate. Fear not: CI’s Analytics experts will answer your questions to approach GA4 strategically and set you up for data success. What you’ll get Learn more about GA4 and…
Privacy-Focused Measurement

Privacy-Focused Measurement

To succeed in 2023 and beyond, your measurement strategies must be user-centric and privacy-focused—I’ve outlined three critical areas to consider on the new road to data-driven success.

October 24-25 • New York City

Boot Camp 2024

You’re devoted to the arts.
Boot Camp is devoted to you.

Gather alongside industry colleagues for restorative conversations and lifelong connections at this two-day conference 100% focused on the arts at The Times Center.

Register Now

The Longtail Blog

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Leveraging AI in Google and Meta
Digital Advertising
Feb 21, 2024
Leveraging AI in Google and Meta
AI. Just hearing the word is sure to conjure strong feelings, be it excitement for a new frontier or sweat-inducing nerves about...

CI to Eye Podcast

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Decolonizing Classical Music
EP 122
Feb 20, 2024
estimation...
Decolonizing Classical Music

Join us as we journey deep into the world of classical music—how we define it, how we enjoy it, and how we ensure everyone feels welcome and represented in our concert halls. This conversation is just the start of breaking down barriers to attendance and ensuring classical arts organizations connect with audiences for generations to come.

Words of Inspiration To Power 2024
EP 121
Jan 30, 2024
estimation...
Words of Inspiration To Power 2024

In 2023, we spoke with remarkable thought leaders both within and beyond the realm of the arts. They all answered the same question: “If you could broadcast one message to executive directors, leadership teams, staff, and boards of thousands of arts organizations, what would it be?”

We call this their “CI to Eye moment,” and in this special episode, Dan revisits these key insights to offer encouragement and perspective for the year ahead.

Empowered Decisions
EP 120
Jan 03, 2024
estimation...
Empowered Decisions

Stay cool, arts marketers. We’re bringing you a special recording of our panel discussion from Boot Camp 2023 all about knowing when to say yes. And since it’s the holiday season, we’ll also take a look back at the year with all of you.

Ci on the road

Keep track of CI as we speak at various conferences to help arts marketers stay ahead of the digital curve. Are we coming to a city near you?
see us in person

Industry Studies

Arts Industry Benchmark Study

For the sixth iteration of the Benchmark Study, we revamped our approach to focus on the most critical metrics and key performance indicators that shed light on the state of digital marketing practices in the arts and cultural field. The study will give you a multi-purpose snapshot of digital marketing practices in the arts and cultural industry with findings from 180 arts organizations.

Performing Arts Ticket Buyer Media Usage Study

The Performing Arts Ticket Buyer Media Usage Study is here to guide arts marketers as you navigate the road ahead. You’ll find actionable insights offered through the lens of digital privacy changes.

Tools and Education

CTA Generator for Arts Marketers

Your copy must be compelling, creative, and to-the-point if you want to grab attention.

Social Media Ad Dimensions

Bookmark this guide to save time and your sanity. We’ll always make sure it’s up to date, so you don’t have to.

Webinars & Training

Looking for ways to market smarter? Capacity Classroom is now in session.