The Best Google Analytics Setup Doesn’t Track Everything
Resources
Featured Resources
We create resources to help support and drive arts and cultural organizations forward—and to help you become a more informed, effective marketer! Dive into the latest below.
Content Strategy
A Call for Audience-First Messaging in the Arts
Recent trends and data show that arts marketers need to move from product-first messaging to an audience-first approach. Here’s how to do it—plus, get quick access to every post in the Google Trends content series by Aly Gomez.
AI Toolkit
10 AI TOOLS FOR SMART ARTS MARKETERS
We collected data from over 100 organizations and learned that 69% of arts marketers say better tools and training would boost their AI comfort. Enter: our 10-piece AI toolkit, designed by Capacity specifically for arts and culture marketers. Every tool includes built-in guidance, best-practice prompts, and is pre-engineered for the tasks you do every day.
Content Inspiration
Social Content Calendar for Arts Marketers
Get daily, weekly, and monthly holidays to help you create content that’s thumb-stopping, relevant, and thoughtful to connect with audiences.
Get Better Data
UTM Generator
Discover what truly drives your audience to engage and convert with UTM codes. Capacity’s free UTM Generator sets you up to see exactly where your traffic is coming from so you can gain clarity on each campaign and can make every dollar count—all in just a few clicks!
More must-reads
Earning Half a Million Views Through a Creator Collaboration for SF Symphony
Capacity developed and executed an influencer campaign designed to reach the SF community through authentic storytelling.
WATCH ON DEMAND
Which Digital Channels Fit Your Organization’s Goals?
When we’re asked what the best options are for expanded investment, the answer is always: it depends. There will be more than one “correct” answer for many campaigns, but the decision tree below can give you a sense of where to begin, and how to prioritize your budget based on your goals and creative assets.
The New, Hidden Threat to Marketing Performance: Automated Website Traffic
The AI era is creating a new data problem: distinguishing real customers from automated traffic.
WATCH ON DEMAND
Tools & Education
CTA Generator for Arts Marketers
Your copy must be compelling, creative, and to-the-point if you want to grab attention.
AEO Question Generator
This free tool helps you see which questions matter most for your visibility, illuminating how AI might frame your organization and where your discoverability gaps may lie.