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Leveraging AI in Google and Meta

Given the rapid development and adoption of AI in marketing and the world at large, we must afford AI some meaningful attention.

00:46:16
On demand

Today’s arts marketers aren’t competing with AI—they’re competing with other marketers who use AI. In 2024, make the machine your ally in digital advertising.

Join CI consultants for a closer look at Google and Meta’s powerful AI solutions for audience targeting, content optimization, and conversion attribution.

 

What You’ll Get:

  • Advice for strategically employing AI tools to improve marketing efficacy
  • Detailed overview of which tools work best for arts organizations
  • Examples of how testing and learning can improve the performance of these tools
  • Opportunity to ask questions and get answers in real time
Meet your hosts
Christopher Williams
Christopher Williams
Vice President

Christopher has been marketing the arts for more than 30 years, working closely with leading arts and cultural organizations to achieve digital transformation and shape the future of arts and culture.

Madelyn Frascella
Madelyn Frascella
Senior Consultant

Madelyn is a specialist in search marketing at CI, working across teams and heading up search campaigns for clients as well as supporting professional development internally.

Aly Gomez
Aly Gomez
Consultant

Aly wears many hats at CI, serving as a client consultant, team leader, and a Meta specialist. Prior to joining the CI team, she honed her marketing skills at Cincinnati Playhouse in the Park.

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