Digital media usage has been shifting in recent years, and fundamental changes to how and where we reach target audiences are coming fast. This means strategically evaluating your channels is critical for meeting your marketing goals in 2024.
Learn how and when to diversify your digital mix with tips from the CI team. Together we’ll unpack this top priority and suggest channel experiments that align with your organization’s resources and key objectives.
What You’ll Get
Christopher has been marketing the arts for more than 30 years. He was last in-house at New York City Center where he served as Director of Marketing. In 2013, he teamed up with founder Erik Gensler to establish Capacity, which has become one of North America’s premier consultancies serving the arts.
Ally brings over 10 years of experience in marketing and fundraising for the arts to her role as a Principal Consultant specializing in both website analytics and digital marketing. Prior to joining CI, she worked for several prominent modern dance companies in NYC. She received a BA in dance and art history from Barnard College and an MBA from the Wisconsin School of Business’ Bolz Center for Arts Administration at UW Madison.
Molly joined Capacity to combine her professional experience in marketing and personal love of the arts. After receiving a BFA in Acting from Boston University and eight years of working as a marketing specialist for a national professional services, she found CI! While no longer on stage herself, she loves supporting arts and culture organizations with digital marketing services to reach their goals.
AI is changing how we work. What does that mean for arts and culture? Jen Taylor, Capacity Interactive’s Director of AI Strategy and Integration, shares what her research with over 100 arts leaders and administrators reveals about where the field really stands with AI: a mix of curiosity, caution, and untapped opportunity.
In this episode, Jen and Monica unpack how AI can save time for under-resourced teams, how organizations can build policies that align with their missions, and why the technology should amplify—not replace—human creativity. This episode is your guide to embracing AI without losing sight of what makes the arts human.
