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Webinars & Training Webinars & Training

Webinars & Training

Capacity Classroom is now in session

Throughout the year, CI experts offer in-depth insights and bite-size training on the most technical parts of an arts marketer’s job. Our webinars and videos are all quick, nerdy, and free — and yours to keep coming back to.  What are you waiting for? It’s time to supercharge your skills.

CI Deep Dives: Your 2024 Digital Priorities Unpacked

The CI Deep Dives livestream series will be hosted by VP, Managing Director Christopher Williams in conversation with CI consultants.

Details will be released on a rolling basis. Sign up for the email list and never miss an announcement!

Learn Live with CI

Deep Dive #1: Diversifying Beyond Google and Meta
Digital media usage has been shifting in recent years, and fundamental changes to how and where we reach target audiences are coming fast. Tune in to learn what to consider as you look beyond Google and Meta.

The live conversation took place on March 13. Sign up below to access the recording.

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Deep Dive #2: Maximizing Your Website with Data and Analysis
Your organization’s website is the heart of your digital strategy and the key to achieving institutional goals. Discover how to unlock the immense potential of your website by making incremental improvements in an interactive conversation around data and analysis.

The live conversation took place on March 27. Sign up below to access the recording.

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Deep Dive #3: Investing in Email to Increase Engagement
With recent privacy shifts, a focused email strategy that integrates automation, segmentation, ongoing testing, reporting, and analysis is critical. Explore how you can level up your email strategy and ensure you’re delivering personal, anticipated, and relevant messages to the right audiences at the right time.

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Ask CI Anything About Your GA4 Website Data
We are nearly 10 months into Google Analytics 4 (GA4). This powerful platform didn’t come without a learning curve—but fear not. CI’s analytics team is here to answer your burning questions, with guidance on anything from the high-level information you report to stakeholders to the nitty gritty details you need to use the platform effectively.

The live conversation took place on April 17. Sign up below to access the recording.

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April 24, 1:00pm edt

Deep Dive #4: Leveraging AI in Google and Meta
Learn how to make AI an ally in your digital journey! Dig into Google and Meta’s world-class AI solutions for audience targeting, content optimization, and conversion attribution, like Performance Max, Conversions API, Enhanced Conversions, Dynamic Ads, and Advantage+.

RSVP Now

May 8, 1:00pm edt

Deep Dive #5: Building Trust and Assurance by Respecting User Privacy
Privacy can seem like a maze, but in 2024, start with something. Dig into actionable ways you can prioritize privacy at your organization—such as through a task force, data collection, and more—with CI’s privacy experts.

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Webinar Series: Your 2023 priorities

Unlock Your Email Potential
On-demand
00:44:29
Unlock Your Email Potential
Email marketing is an effective tool for arts marketers, but with crowded inboxes and evolving privacy expectations, how do you attract new subscribers and keep them engaged?
Conquer Asset Deserts
On-demand
00:44:59
Conquer Asset Deserts
It's time to elevate your social content skills! In today’s social media landscape, you have to cut through the noise, center your audience, and move them to take action. Otherwise, you’ll be left in the dust.
SEO for Content Creators
On-demand
00:46:30
SEO for Content Creators
Did you know that over 90% of pages on Google receive zero organic search traffic? If you aren’t investing in search engine optimization (SEO), you’re missing out on valuable website traffic and revenue for your organization.
Anytime | Anywhere

Boot Camp 2023 On Demand

From AI in the arts to data privacy, reaching new audiences via TikTok, Google Analytics 4, and more, each data-packed, expert-led session from Boot Camp 2023 will help you stay rooted in areas with the greatest impact in 2024.

Get On Demand Access

Explore more from CI

Staging Classical Works for Today’s Audiences
EP 126
Apr 16, 2024
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Staging Classical Works for Today’s Audiences

What do we do when “the classics”—those canonical treasures that embody the rich traditions of our genres—start to feel outdated for today’s audiences, or even at odds with our missions?

In today’s episode, we take a close look at celebrated works from the classical Western canon that include harmful portrayals of non-Western cultures, and hear how one artist is taking action to prune and preserve the art he loves.

Transformational Leadership
EP 125
Apr 02, 2024
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Transformational Leadership

Holding the artistic reins of an organization is no easy feat—especially when that organization has been around for generations and has a deep-rooted legacy. As a leader, how do you honor the rich history of your institution while effectively steering it into the future?

As New York City Ballet celebrates its 75th anniversary season, Artistic Director Jonathan Stafford reflects on the Company’s continued evolution, how they’ve adapted to this new digital era, and the unique challenges of leading such a storied cultural entity.

Your 2024 Digital Priorities: Part Two
EP 124
Mar 18, 2024
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Your 2024 Digital Priorities: Part Two

The changing digital landscape might present challenges, but it also presents a great opportunity to reassess and refocus as we head into a new era of digital marketing.

At CI, we pinpointed five key areas that will set arts and cultural institutions up for success in 2024. Catch up on the first two priorities in Part One, then delve into the final three priorities in today’s episode. You’ll get insights and tips from CI consultants so you can confidently navigate the changing digital landscape, drive results for your organization, and refocus as we head into a new era of digital marketing.

Managing User Consent On Your Website
Website Analytics & Optimization, Privacy
Mar 13, 2024
5 Min Read
Managing User Consent On Your Website
As you know by now, managing user privacy today can be intimidating. Much of the conversation in the digital realm revolves arou...
Building Trust by Respecting User Privacy
Digital Advertising, Leadership, Privacy
Mar 06, 2024
7 Min Read
Building Trust by Respecting User Privacy
Data privacy, as a concept, tends to make us want to put our heads in the sand. It encompasses so much across our organizations...
Your 2024 Digital Priorities: Part One
EP 123
Mar 04, 2024
estimation...
Your 2024 Digital Priorities: Part One

From the rise of AI-driven advertising to the imminent third-party cookie crunch—which developments deserve your valuable time and attention in 2024?

Crank the volume on Part One of the five key areas we’ve pinpointed that will set arts and cultural institutions up for success in 2024. Be on the lookout for Part Two in the coming weeks. We’ll round out the list of priorities and offer even more tips and insights from CI consultants.

How Can I Promote Lesser-Known Titles?
Digital Advertising
Mar 02, 2024
4 Min Read
How Can I Promote Lesser-Known Titles?
In the dynamic landscape of the arts industry, promoting lesser-known titles presents a unique challenge. These artistic gems of...
Investing in Email to Increase Engagement
Email Marketing
Feb 28, 2024
7 Min Read
Investing in Email to Increase Engagement
Arts and culture organizations use email every day, which makes it easy to take for granted. But with a little attention and int...
Leveraging AI in Google and Meta
Digital Advertising
Feb 21, 2024
11 Min Read
Leveraging AI in Google and Meta
AI. Just hearing the word is sure to conjure strong feelings, be it excitement for a new frontier or sweat-inducing nerves about...
Decolonizing Classical Music
EP 122
Feb 20, 2024
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Decolonizing Classical Music

Join us as we journey deep into the world of classical music—how we define it, how we enjoy it, and how we ensure everyone feels welcome and represented in our concert halls. This conversation is just the start of breaking down barriers to attendance and ensuring classical arts organizations connect with audiences for generations to come.

Your 2024 Digital Priorities
Digital Advertising, Email Marketing, Search Engine Optimization, Website Analytics & Optimization
Feb 14, 2024
5 Min Read
Your 2024 Digital Priorities
As we step into the bright and promising year of 2024, the digital marketing landscape evolves at almost a breakneck pace. Artif...
Should I Use Meta’s CTA Buttons?
Digital Advertising
Feb 12, 2024
3 Min Read
Should I Use Meta’s CTA Buttons?
To button or not to button—that is the question so many organizations ask. The button in this case is specifically referring t...
Diversifying Beyond Google and Meta
Digital Advertising
Feb 07, 2024
6 Min Read
Diversifying Beyond Google and Meta
At CI, we understand that resources—like time, money, and staff—are limited. When managing paid advertising for our clients,...
What Website Data Can Do for You
Website Analytics & Optimization
Jan 30, 2024
3 Min Read
What Website Data Can Do for You
As arts marketers, we are constantly trying to do more with less and be as efficient as possible with our time and money. Websit...
Words of Inspiration To Power 2024
EP 121
Jan 30, 2024
estimation...
Words of Inspiration To Power 2024

In 2023, we spoke with remarkable thought leaders both within and beyond the realm of the arts. They all answered the same question: “If you could broadcast one message to executive directors, leadership teams, staff, and boards of thousands of arts organizations, what would it be?”

We call this their “CI to Eye moment,” and in this special episode, Dan revisits these key insights to offer encouragement and perspective for the year ahead.