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Webinars & Training

Capacity Classroom is now in session

Throughout the year, CI experts offer in-depth insights and bite-size training on the most technical parts of an arts marketer’s job. Our webinars and videos are all quick, nerdy, and free — and yours to keep coming back to.  What are you waiting for? It’s time to supercharge your skills.

Your 2024 Priorities

In anticipation of a quickly evolving year in marketing, the CI team honed in on 5 key areas for Your 2024 Digital Priorities. In addition to weekly blog posts, you can level up your marketing through interactive deep dives into each priority starting the week of March 11.

This livestream series will be hosted by VP, Managing Director Christopher Williams in conversation with CI consultants.

CI Deep Dives: Your 2024 Digital Priorities Unpacked

March 13, 1:00pm edt

Deep Dive #1: Diversifying Beyond Google and Meta
Digital media usage has been shifting in recent years, and fundamental changes to how and where we reach target audiences are coming fast. On March 13, unpack this priority with CI experts to understand when and how you should diversify channels.

March 27, 1:00pm edt

Deep Dive #2: Maximizing Your Website with Data and Analysis
Your organization’s website is the heart of your digital strategy and the key to achieving institutional goals. Discover how to unlock the immense potential of your website by making incremental improvements in an interactive conversation around data and analysis.

April 10, 1:00pm edt

Deep Dive #3: Giving Email the Weight it Deserves to Increase Engagement
With recent privacy shifts, a focused email strategy that integrates automation, segmentation, ongoing testing, reporting, and analysis is critical. Explore how you can level up your email strategy and ensure you’re delivering personal, anticipated, and relevant messages to the right audiences at the right time.

April 24, 1:00pm edt

Deep Dive #4: Leveraging AI in Google and Meta
Learn how to make AI an ally in your digital journey! Dig into Google and Meta’s world-class AI solutions for audience targeting, content optimization, and conversion attribution, like Performance Max, Conversions API, Enhanced Conversions, Dynamic Ads, and Advantage+.

May 8, 1:00pm edt

Deep Dive #5: Building Trust and Assurance by Respecting User Privacy
Privacy can seem like a maze, but in 2024, start with something. Dig into actionable ways you can prioritize privacy at your organization—such as through a task force, data collection, and more—with CI’s privacy experts.

Webinar Series: Your 2023 priorities

Unlock Your Email Potential
On-demand
00:44:29
Unlock Your Email Potential
Email marketing is an effective tool for arts marketers, but with crowded inboxes and evolving privacy expectations, how do you attract new subscribers and keep them engaged?
Conquer Asset Deserts
On-demand
00:44:59
Conquer Asset Deserts
It's time to elevate your social content skills! In today’s social media landscape, you have to cut through the noise, center your audience, and move them to take action. Otherwise, you’ll be left in the dust.
SEO for Content Creators
On-demand
00:46:30
SEO for Content Creators
Did you know that over 90% of pages on Google receive zero organic search traffic? If you aren’t investing in search engine optimization (SEO), you’re missing out on valuable website traffic and revenue for your organization.
Anytime | Anywhere

Boot Camp 2023 On Demand

From AI in the arts to data privacy, reaching new audiences via TikTok, Google Analytics 4, and more, each data-packed, expert-led session from Boot Camp 2023 will help you stay rooted in areas with the greatest impact in 2024.

Get On Demand Access

Explore more from CI

Leveraging AI in Google and Meta
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Feb 21, 2024
Leveraging AI in Google and Meta
AI. Just hearing the word is sure to conjure strong feelings, be it excitement for a new frontier or sweat-inducing nerves about...
Decolonizing Classical Music
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Feb 20, 2024
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Decolonizing Classical Music

Join us as we journey deep into the world of classical music—how we define it, how we enjoy it, and how we ensure everyone feels welcome and represented in our concert halls. This conversation is just the start of breaking down barriers to attendance and ensuring classical arts organizations connect with audiences for generations to come.

Your 2024 Digital Priorities
Digital Advertising, Email Marketing, Search Engine Optimization, Website Analytics & Optimization
Feb 14, 2024
Your 2024 Digital Priorities
As we step into the bright and promising year of 2024, the digital marketing landscape evolves at almost a breakneck pace. Artif...
Should I Use Meta’s CTA Buttons?
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Should I Use Meta’s CTA Buttons?
To button or not to button—that is the question so many organizations ask. The button in this case is specifically referring t...
Diversifying Beyond Google and Meta
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Feb 07, 2024
Diversifying Beyond Google and Meta
At CI, we understand that resources—like time, money, and staff—are limited. When managing paid advertising for our clients,...
What Website Data Can Do for You
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Jan 30, 2024
What Website Data Can Do for You
As arts marketers, we are constantly trying to do more with less and be as efficient as possible with our time and money. Websit...
Words of Inspiration To Power 2024
EP 121
Jan 30, 2024
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Words of Inspiration To Power 2024

In 2023, we spoke with remarkable thought leaders both within and beyond the realm of the arts. They all answered the same question: “If you could broadcast one message to executive directors, leadership teams, staff, and boards of thousands of arts organizations, what would it be?”

We call this their “CI to Eye moment,” and in this special episode, Dan revisits these key insights to offer encouragement and perspective for the year ahead.

How Do I Export My UA Data?
Website Analytics & Optimization
Jan 29, 2024
How Do I Export My UA Data?
As organizations continue their transition from Universal Analytics (UA) to Google Analytics 4 (GA4), there is one final deadlin...
Think Like a Data Analyst
Website Analytics & Optimization
Jan 26, 2024
Think Like a Data Analyst
Picture it: You’ve been collecting Google Analytics data about how users are interacting with your website, using the data spo...
Empowered Decisions
EP 120
Jan 03, 2024
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Empowered Decisions

Stay cool, arts marketers. We’re bringing you a special recording of our panel discussion from Boot Camp 2023 all about knowing when to say yes. And since it’s the holiday season, we’ll also take a look back at the year with all of you.

How Do I Craft a Delight Campaign?
Digital Advertising
Jan 03, 2024
How Do I Craft a Delight Campaign?
Fans of the flywheel model know that a stellar audience experience is key to building momentum for future sales. There are so ma...
Deciding When to Go Dynamic
Digital Advertising
Nov 27, 2023
Deciding When to Go Dynamic
The world of digital marketing has always been largely rooted in an inherent trust that technology will cooperate once we hand o...
The Power of Curiosity
EP 119
Nov 14, 2023
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The Power of Curiosity

We’re swiftly approaching one of the busiest times of year for arts marketers… and with it, holiday programs, gift campaigns, end-of-year donation pushes, and—to top it all off—strategic planning for next season.

How Do I Navigate Google Analytics 4?
Website Analytics & Optimization
Oct 18, 2023
How Do I Navigate Google Analytics 4?
Whether you took the plunge into Google Analytics 4 (GA4) by choice or got nudged by necessity, you’ve officially bid far...