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Webinars & Training Webinars & Training

Webinars & Training

Capacity Classroom is now in session

Throughout the year, CI experts offer in-depth insights and bite-size training on the most technical parts of an arts marketer’s job. Our webinars and videos are all quick, nerdy, and free — and yours to keep coming back to.  What are you waiting for? It’s time to supercharge your skills.

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CI Deep Dives: Your 2024 Digital Priorities

Leveraging AI in Google and Meta
On-demand
00:46:16
Leveraging AI in Google and Meta
Given the rapid development and adoption of AI in marketing and the world at large, we must afford AI some meaningful attention.
Diversifying Beyond Google and Meta
On-demand
00:40:55
Diversifying Beyond Google and Meta
We’ve always used audience attention to inform which platforms we leverage. As attention turns in different directions, what's most worth our time and budgets now?

Webinar Series: Your 2023 priorities

Unlock Your Email Potential
On-demand
00:44:29
Unlock Your Email Potential
Email marketing is an effective tool for arts marketers, but with crowded inboxes and evolving privacy expectations, how do you attract new subscribers and keep them engaged?
Conquer Asset Deserts
On-demand
00:44:59
Conquer Asset Deserts
It's time to elevate your social content skills! In today’s social media landscape, you have to cut through the noise, center your audience, and move them to take action. Otherwise, you’ll be left in the dust.
SEO for Content Creators
On-demand
00:46:30
SEO for Content Creators
Did you know that over 90% of pages on Google receive zero organic search traffic? If you aren’t investing in search engine optimization (SEO), you’re missing out on valuable website traffic and revenue for your organization.
Anytime | Anywhere

Boot Camp 2023 On Demand

From AI in the arts to data privacy, reaching new audiences via TikTok, Google Analytics 4, and more, each data-packed, expert-led session from Boot Camp 2023 will help you stay rooted in areas with the greatest impact in 2024.

Get On Demand Access

Explore more from CI

The Art of Audience Engagement
EP 126
May 14, 2024
estimation...
The Art of Audience Engagement

Audience engagement is critical for attracting and retaining new attendees. But what exactly does it look like in practice?

For Holly Mulcahy, “audience engagement” isn’t just a marketing platitude—it’s a promise. In this episode, the Wichita Symphony Orchestra’s Concertmaster and Partner for Audience Engagement shares what wine-tasting and birdwatching have to do with orchestral music, and why deepening audience relationships now will pay dividends for our organizations in the long run.

Meet Megan Helmers
CI HQ
May 09, 2024
9 Min Read
Meet Megan Helmers
Hi, CI! is a series featuring the best team we know—the Capacity Interactive team! Today, meet Megan Helmers: a CI Consultant ...
Choreographing Change with Data
EP 127
Apr 30, 2024
estimation...
Choreographing Change with Data

Across a variety of artistic genres, we see persistent gender imbalances among the creatives and leaders who make the art possible. That’s especially true for dance, where women continue to hold fewer artistic director positions and receive fewer choreographic opportunities than men despite making up a significant majority of the dance workforce overall.

As full-blown data nerds here at CI, we believe you can’t change what you don’t measure. So we sat down with the team at Dance Data Project® to discuss the latest industry stats and consider how to carve a path forward for gender equity in dance.

Which Google Channel is Right for Me?
Digital Advertising
Apr 25, 2024
8 Min Read
Which Google Channel is Right for Me?
You may have noticed quite a few shifts in the Google landscape as of late: Discovery campaigns have been upgraded to Demand Gen...
Staging Classical Works for Today’s Audiences
EP 126
Apr 16, 2024
estimation...
Staging Classical Works for Today’s Audiences

What do we do when “the classics”—those canonical treasures that embody the rich traditions of our genres—start to feel outdated for today’s audiences, or even at odds with our missions?

In today’s episode, we take a close look at celebrated works from the classical Western canon that include harmful portrayals of non-Western cultures, and hear how one artist is taking action to prune and preserve the art he loves.

Transformational Leadership
EP 125
Apr 02, 2024
estimation...
Transformational Leadership

Holding the artistic reins of an organization is no easy feat—especially when that organization has been around for generations and has a deep-rooted legacy. As a leader, how do you honor the rich history of your institution while effectively steering it into the future?

As New York City Ballet celebrates its 75th anniversary season, Artistic Director Jonathan Stafford reflects on the Company’s continued evolution, how they’ve adapted to this new digital era, and the unique challenges of leading such a storied cultural entity.

Your 2024 Digital Priorities: Part Two
EP 124
Mar 18, 2024
estimation...
Your 2024 Digital Priorities: Part Two

The changing digital landscape might present challenges, but it also presents a great opportunity to reassess and refocus as we head into a new era of digital marketing.

At CI, we pinpointed five key areas that will set arts and cultural institutions up for success in 2024. Catch up on the first two priorities in Part One, then delve into the final three priorities in today’s episode. You’ll get insights and tips from CI consultants so you can confidently navigate the changing digital landscape, drive results for your organization, and refocus as we head into a new era of digital marketing.

Managing User Consent On Your Website
Website Analytics & Optimization, Privacy
Mar 13, 2024
5 Min Read
Managing User Consent On Your Website
As you know by now, managing user privacy today can be intimidating. Much of the conversation in the digital realm revolves arou...
Building Trust by Respecting User Privacy
Digital Advertising, Leadership, Privacy
Mar 06, 2024
7 Min Read
Building Trust by Respecting User Privacy
Data privacy, as a concept, tends to make us want to put our heads in the sand. It encompasses so much across our organizations...
Your 2024 Digital Priorities: Part One
EP 123
Mar 04, 2024
estimation...
Your 2024 Digital Priorities: Part One

From the rise of AI-driven advertising to the imminent third-party cookie crunch—which developments deserve your valuable time and attention in 2024?

Crank the volume on Part One of the five key areas we’ve pinpointed that will set arts and cultural institutions up for success in 2024. Be on the lookout for Part Two in the coming weeks. We’ll round out the list of priorities and offer even more tips and insights from CI consultants.

How Can I Promote Lesser-Known Titles?
Digital Advertising
Mar 02, 2024
4 Min Read
How Can I Promote Lesser-Known Titles?
In the dynamic landscape of the arts industry, promoting lesser-known titles presents a unique challenge. These artistic gems of...
Investing in Email to Increase Engagement
Email Marketing
Feb 28, 2024
7 Min Read
Investing in Email to Increase Engagement
Arts and culture organizations use email every day, which makes it easy to take for granted. But with a little attention and int...
Leveraging AI in Google and Meta
Digital Advertising
Feb 21, 2024
11 Min Read
Leveraging AI in Google and Meta
AI. Just hearing the word is sure to conjure strong feelings, be it excitement for a new frontier or sweat-inducing nerves about...
Decolonizing Classical Music
EP 122
Feb 20, 2024
estimation...
Decolonizing Classical Music

Join us as we journey deep into the world of classical music—how we define it, how we enjoy it, and how we ensure everyone feels welcome and represented in our concert halls. This conversation is just the start of breaking down barriers to attendance and ensuring classical arts organizations connect with audiences for generations to come.