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Webinars & Training Webinars & Training

Webinars & Training

Capacity Classroom is now in session

Throughout the year, CI experts offer in-depth insights and bite-size training on the most technical parts of an arts marketer’s job. Our webinars and videos are all quick, nerdy, and free — and yours to keep coming back to.  What are you waiting for? It’s time to supercharge your skills.

Level Up Learning Live or On Demand

CI Deep Dives: Your 2024 Digital Priorities

Leveraging AI in Google and Meta
On-demand
00:46:16
Leveraging AI in Google and Meta
Given the rapid development and adoption of AI in marketing and the world at large, we must afford AI some meaningful attention.
Diversifying Beyond Google and Meta
On-demand
00:40:55
Diversifying Beyond Google and Meta
We’ve always used audience attention to inform which platforms we leverage. As attention turns in different directions, what's most worth our time and budgets now?

Webinar Series: Your 2023 priorities

Unlock Your Email Potential
On-demand
00:44:29
Unlock Your Email Potential
Email marketing is an effective tool for arts marketers, but with crowded inboxes and evolving privacy expectations, how do you attract new subscribers and keep them engaged?
Conquer Asset Deserts
On-demand
00:44:59
Conquer Asset Deserts
It's time to elevate your social content skills! In today’s social media landscape, you have to cut through the noise, center your audience, and move them to take action. Otherwise, you’ll be left in the dust.
SEO for Content Creators
On-demand
00:46:30
SEO for Content Creators
Did you know that over 90% of pages on Google receive zero organic search traffic? If you aren’t investing in search engine optimization (SEO), you’re missing out on valuable website traffic and revenue for your organization.
Anytime | Anywhere

Boot Camp 2023 On Demand

From AI in the arts to data privacy, reaching new audiences via TikTok, Google Analytics 4, and more, each data-packed, expert-led session from Boot Camp 2023 will help you stay rooted in areas with the greatest impact in 2024.

Get On Demand Access

Explore more from CI

Web Analytics 101
EP 134
Sep 26, 2024
estimation...
Web Analytics 101

In this episode, we’ll help you bridge the gap between the technical side of GA4 and the high-level goals that matter to your organization’s decision-makers. With a few key tips, you’ll be able to show your boss and board members that investing in analytics is not only worthwhile, but actually critical for long-term success.

The Continuous Case for Google Grants
Digital Advertising
Sep 23, 2024
5 Min Read
The Continuous Case for Google Grants
Two years ago we told you what Google Grants can and can’t do for nonprofits wanting to take advantage of free search advertis...
GA4 Fast Formulas: Track FAQ Engagement
Website Analytics & Optimization
Sep 18, 2024
2 Min Read
GA4 Fast Formulas: Track FAQ Engagement
This byte-sized series from CI’s Analytics Team offers quick tips to level up your website one optimization at a time (as it s...
Ask CI: What Is Programmatic Expansion?
Digital Advertising
Sep 16, 2024
4 Min Read
Ask CI: What Is Programmatic Expansion?
Let’s level with each other: “programmatic” is a marketing buzzword that has been thrown around for the last decade, but e...
Tired of the Scraps
EP 133
Sep 12, 2024
estimation...
Tired of the Scraps

Governor Ron DeSantis’ recent veto of over $30 million in arts and culture funding is more than just a financial blow to Florida arts organizations—it undermines the social and economic contributions our industry provides. How can we clearly communicate the vital role our organizations play to stakeholders and policymakers?

In this episode, CI’s VP, Managing Director Christopher Williams speaks with Chris Brown, Executive Director of Orlando Family Stage, about how advocates can make a stronger case for arts funding by highlighting the industry’s vital role in boosting local economies, fostering community well-being, and enriching society.

Political Ads on Meta in 2024
Digital Advertising
Sep 03, 2024
5 Min Read
Political Ads on Meta in 2024
Learn more about the U.S. Ad Restriction period and other considerations while running Facebook ads (political or not) during th...
Your Social Media Reboot
EP 132
Aug 27, 2024
estimation...
Your Social Media Reboot

Social media is more than just a content dumping ground. It’s where your organization makes its first impression on potential audiences and fosters relationships with existing fans. Press refresh on your paid and organic social strategies to tap new audiences, drive ticket sales, and cultivate brand loyalty in the season ahead.

Solving The Nutcracker Problem
Search Engine Optimization
Aug 23, 2024
6 Min Read
Solving The Nutcracker Problem
SEO is integral to your holiday programming strategy so discover how your events can drive high-quality, organic traffic to your...
How Do I Optimize Holiday Gift Campaigns?
Digital Advertising
Aug 08, 2024
5 Min Read
How Do I Optimize Holiday Gift Campaigns?
Note: this post was originally written in November 2023, and was updated with new data in August 2024. The season for giving is ...
Meet Aly Gomez
CI HQ
Jul 29, 2024
8 Min Read
Meet Aly Gomez
Hi, CI! is a series featuring the best team we know—the Capacity Interactive team! Today, meet Aly Gomez. She loves data and d...
The New Generation of Arts Leaders
EP 131
Jul 26, 2024
estimation...
The New Generation of Arts Leaders

A new cohort of inspiring and determined individuals has moved into leadership positions at cultural organizations—and they’re challenging traditional notions about what arts management should look like.

In this episode, CI’s VP, Managing Director Christopher Williams sits down with three young leaders to discuss generational shifts in leadership styles, navigating the complexities of people management, and the changes they hope to see in their respective arts communities and the industry at large.