Webinars & Training
Capacity Classroom is now in session
Throughout the year, CI experts offer in-depth insights and bite-size training on the most technical parts of an arts marketer’s job. Our webinars and videos are all quick, nerdy, and free — and yours to keep coming back to. What are you waiting for? It’s time to supercharge your skills.
Your 2024 Priorities
In anticipation of a quickly evolving year in marketing, the CI team honed in on 5 key areas for Your 2024 Digital Priorities. In addition to weekly blog posts, you can level up your marketing through interactive deep dives into each priority starting the week of March 11.
This livestream series will be hosted by VP, Managing Director Christopher Williams in conversation with CI consultants.
CI Deep Dives: Your 2024 Digital Priorities Unpacked
March 13, 1:00pm edt
Deep Dive #1: Diversifying Beyond Google and Meta
Digital media usage has been shifting in recent years, and fundamental changes to how and where we reach target audiences are coming fast. On March 13, unpack this priority with CI experts to understand when and how you should diversify channels.
March 27, 1:00pm edt
Deep Dive #2: Maximizing Your Website with Data and Analysis
Your organization’s website is the heart of your digital strategy and the key to achieving institutional goals. Discover how to unlock the immense potential of your website by making incremental improvements in an interactive conversation around data and analysis.
April 10, 1:00pm edt
Deep Dive #3: Giving Email the Weight it Deserves to Increase Engagement
With recent privacy shifts, a focused email strategy that integrates automation, segmentation, ongoing testing, reporting, and analysis is critical. Explore how you can level up your email strategy and ensure you’re delivering personal, anticipated, and relevant messages to the right audiences at the right time.
April 24, 1:00pm edt
Deep Dive #4: Leveraging AI in Google and Meta
Learn how to make AI an ally in your digital journey! Dig into Google and Meta’s world-class AI solutions for audience targeting, content optimization, and conversion attribution, like Performance Max, Conversions API, Enhanced Conversions, Dynamic Ads, and Advantage+.
May 8, 1:00pm edt
Deep Dive #5: Building Trust and Assurance by Respecting User Privacy
Privacy can seem like a maze, but in 2024, start with something. Dig into actionable ways you can prioritize privacy at your organization—such as through a task force, data collection, and more—with CI’s privacy experts.
Webinar Series: Your 2023 priorities
Anytime | Anywhere
Boot Camp 2023 On Demand
From AI in the arts to data privacy, reaching new audiences via TikTok, Google Analytics 4, and more, each data-packed, expert-led session from Boot Camp 2023 will help you stay rooted in areas with the greatest impact in 2024.
Explore more from CI
Join us as we journey deep into the world of classical music—how we define it, how we enjoy it, and how we ensure everyone feels welcome and represented in our concert halls. This conversation is just the start of breaking down barriers to attendance and ensuring classical arts organizations connect with audiences for generations to come.
In 2023, we spoke with remarkable thought leaders both within and beyond the realm of the arts. They all answered the same question: “If you could broadcast one message to executive directors, leadership teams, staff, and boards of thousands of arts organizations, what would it be?”
We call this their “CI to Eye moment,” and in this special episode, Dan revisits these key insights to offer encouragement and perspective for the year ahead.
Stay cool, arts marketers. We’re bringing you a special recording of our panel discussion from Boot Camp 2023 all about knowing when to say yes. And since it’s the holiday season, we’ll also take a look back at the year with all of you.
We’re swiftly approaching one of the busiest times of year for arts marketers… and with it, holiday programs, gift campaigns, end-of-year donation pushes, and—to top it all off—strategic planning for next season.