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Capacity experts deliver quick, practical training on the most technical parts of a marketer’s job. Join a live session to ask questions and connect with colleagues, or watch on demand to get answers when you need them.

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Reddit for Arts Marketers
Reddit for Arts Marketers
Discover what makes Reddit different from other digital channels, why it’s gaining momentum, and how to add it to your media mix.
Jun 03, 2026
SEO + AEO
SEO + AEO
Navigating the Next Frontier of Search
On demand
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Online Course for Arts Marketers

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The Official Source: Navigating the Secondary Ticket Market

Ticket resellers thrive on confusing your audience: inflating prices, outranking your website, and making it harder for patrons to know where to buy. From small community theaters to Broadway to stadium concerts, resellers are reshaping how people buy tickets, resulting in confusion, distrust, and lost revenue.The solution for organizations like yours? Becoming the clear, official source for every ticket—and this accessible, 4-session course will help you do it.

In this course, you’ll learn how to:

  • Use Paid Search to claim the top of the search results page and intercept your audience before resellers can.
  • Build your website’s long-term authority with SEO so you dominate beyond ads.
  • Leverage content to guide patrons toward buying with confidence.
  • Learn from a real-world case study of how one organization fought back against fraudulent ticket sales.

See the Syllabus

Explore the archive

A Hands-On Guide to NotebookLM
A Hands-On Guide to NotebookLM
Explore Google’s hidden powerhouse for streamlining marketing projects, surfacing insights, and making smarter, faster decisions.
On demand
00:46:14
Meet the AI Toolkit
Meet the AI Toolkit
Watch a live demo of our new 10-piece toolkit designed specifically for arts and culture marketers.
On demand
00:47:16
Ask Capacity Anything About SEO in an AI World
Ask Capacity Anything About SEO in an AI World
Watch a Q&A about the evolving relationship between AI and SEO, and what it means for arts and cultural organizations trying to stay visible in a rapidly changing landscape.
On demand
00:58:42
Intro to AI
Intro to AI
A practical, human-centered guide to getting started—without the jargon, hype, or pressure.
On demand
00:48:04
Ask CI Anything About Doing More with GA4
Ask CI Anything About Doing More with GA4
Rewatch a live Q&A about the state of web analytics today, the principles of effective reporting and storytelling, and what organizations need to know to get the most out of GA4.
On demand
00:59:48

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