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Webinars & Training Webinars & Training

Webinars & Training

Capacity Classroom is now in session

Throughout the year, CI experts offer in-depth insights and bite-size training on the most technical parts of a marketer’s job. Our webinars and videos are all quick, nerdy, and free — and yours to keep coming back to.  What are you waiting for? It’s time to supercharge your skills.

Level Up Learning Live or On Demand

A Hands-On Guide to NotebookLM
Dec 16, 2025
A Hands-On Guide to NotebookLM
Explore Google’s hidden powerhouse for streamlining marketing projects, surfacing insights, and making smarter, faster decisions.
Meet the AI Toolkit
On-demand
00:47:16
Meet the AI Toolkit
Join us for a live demo of our new 10-piece toolkit designed specifically for arts and culture marketers.
Ask CI Anything About SEO in an AI World
On-demand
00:58:42
Ask CI Anything About SEO in an AI World
Watch a Q&A about the evolving relationship between AI and SEO, and what it means for arts and cultural organizations trying to stay visible in a rapidly changing landscape.
Intro to AI
On-demand
00:48:04
Intro to AI
A practical, human-centered guide to getting started—without the jargon, hype, or pressure.
Ask CI Anything About Doing More with GA4
On-demand
00:59:48
Ask CI Anything About Doing More with GA4
Rewatch a live Q&A about the state of web analytics today, the principles of effective reporting and storytelling, and what organizations need to know to get the most out of GA4.

CI Deep Dives: Your 2024 Digital Priorities

Leveraging AI in Google and Meta
On-demand
00:46:16
Leveraging AI in Google and Meta
Given the rapid development and adoption of AI in marketing and the world at large, we must afford AI some meaningful attention.
Diversifying Beyond Google and Meta
On-demand
00:40:55
Diversifying Beyond Google and Meta
We’ve always used audience attention to inform which platforms we leverage. As attention turns in different directions, what’s most worth our time and budgets now?

Webinar Series: Your 2023 priorities

Unlock Your Email Potential
On-demand
00:44:29
Unlock Your Email Potential
Email marketing is an effective tool for arts marketers, but with crowded inboxes and evolving privacy expectations, how do you attract new subscribers and keep them engaged?
Conquer Asset Deserts
On-demand
00:44:59
Conquer Asset Deserts
It’s time to elevate your social content skills! In today’s social media landscape, you have to cut through the noise, center your audience, and move them to take action. Otherwise, you’ll be left in the dust.
SEO for Content Creators
On-demand
00:46:30
SEO for Content Creators
Did you know that over 90% of pages on Google receive zero organic search traffic? If you aren’t investing in search engine optimization (SEO), you’re missing out on valuable website traffic and revenue for your organization.

Explore more from CI

Aly Maier Lokuta on the Intersection of Arts and Health
EP 161
Dec 11, 2025
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Aly Maier Lokuta on the Intersection of Arts and Health

Aly Maier Lokuta knows that art and science aren’t opposing disciplines. They’re a shared language for strengthening public wellbeing. 

Her career has long bridged these worlds, from co-founding Rutgers’ Arts and Health Research Lab to leading the largest public mural initiative since the WPA era during her time with NYC Health + Hospitals. Now, as AVP of Arts and Well-Being at the New Jersey Performing Arts Center,  she’s proving what many leaders in the field are only beginning to articulate: that cultural institutions can be powerful drivers of community health. 

In this episode, Aly shares real-world examples of arts-in-health programs and actionable advice for organizations looking to launch or grow their own initiatives.

Ming Min Hui on Luck, Leadership, and Wall Street
EP 160
Dec 04, 2025
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Ming Min Hui on Luck, Leadership, and Wall Street

For Ming Min Hui, there’s no single “right” path to arts leadership—only the one you build through curiosity, courage, and a willingness to evolve.

Her career began far from the stage, in finance and corporate strategy on Wall Street. Today, as Executive Director of Boston Ballet, she sees that wide-ranging experience not as a detour but as the engine behind her leadership.

In this episode, Ming reflects on the value of expansive career paths, the power of collaborative problem-solving, and how she uses her business acumen to deepen the relevance of a 400-year-old art form in Boston and beyond.

Alex Sarian on the Audacity of Relevance
EP 159
Nov 20, 2025
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Alex Sarian on the Audacity of Relevance

For Alex Sarian, relevance isn’t a buzzword. It’s a mandate for the future of the arts.

As President and CEO of Werklund Centre in Calgary, he’s leading the largest cultural infrastructure project in Canadian history, a transformation that will soon make the organization the country’s largest performing arts campus. But Alex is quick to point out that bricks and mortar aren’t the real story. The deeper shift is philosophical: a move away from mission statements as fixed declarations and toward a practice of asking, “What does the world need right now that we are uniquely positioned to do?”

In this episode, Alex reflects on the evolution underway at Werklund Centre and the ideas behind his best-selling book The Audacity of Relevance. He offers a roadmap for leaders ready to create with their community—not for them—and makes a compelling case for why relevance is the most powerful strategy we have for building a sustainable, future-facing cultural sector.

LIVE: Deborah F. Rutter on Leading Through Disruption and Designing for Resilience
EP 158
Nov 13, 2025
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LIVE: Deborah F. Rutter on Leading Through Disruption and Designing for Resilience

The future of arts and culture depends on leaders who can innovate, adapt, and inspire—and Deborah Rutter has been doing it at the highest levels. With five decades of experience leading premier cultural institutions across the United States, she knows what it takes to drive meaningful change while keeping artists and audiences at the center. 

In this live episode from Boot Camp 2025, the former President of the Kennedy Center and current Vice Provost for the Arts at Duke University shares lessons from her career on leading through periods of transformational growth and building the financial and operational resilience needed to sustain our organizations.

Email Marketing Priorities for 2026
Email Marketing
Nov 11, 2025
4 Min Read
Email Marketing Priorities for 2026
As we head into 2026, email marketing looks less like a broadcast channel and more like a relationship builder. With inbox compe…
Christopher Williams on Building a More Courageous Arts Sector
EP 157
Nov 06, 2025
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Christopher Williams on Building a More Courageous Arts Sector

It’s Boot Camp week! In this special mini episode, Capacity’s President Christopher Williams joins host Monica Holt to pull back the curtain on Boot Camp, the leading conference for arts and culture professionals. They dive into how this year’s program came together, the sessions they’re most excited about, and how courage and curiosity are the keys to a stronger sector.

Shanta Thake on Curiosity, Collaboration, and Building the Next Chapter of Lincoln Center
EP 156
Oct 30, 2025
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Shanta Thake on Curiosity, Collaboration, and Building the Next Chapter of Lincoln Center

Shanta Thake sees artistic curation as a practice rooted in curiosity and community connection.

As the Ehrenkranz Chief Artistic Officer at Lincoln Center for the Performing Arts, Shanta is helping redefine what one of the world’s most storied institutions can be. Since joining in 2021, she’s helped usher in an era of experimentation and access to ensure the arts remain central to New York City’s civic life.

In this episode, Shanta reflects on what it means to democratize the programming process, how the arts contribute to community wellbeing, and why leading with curiosity sparks meaningful innovation. She also takes listeners behind the scenes of initiatives like Lincoln Center’s West Side Expansion and Summer for the City—efforts rooted in humility, collaboration, and partnership with local communities.