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CI to Eye Podcast CI to Eye Podcast

CI to Eye Podcast

It’s Time to CI to Eye

From executive leadership to organizational culture, digital marketing deep dives and cutting edge innovation, CI to Eye is your one-stop shop to help you market smarter.

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Featured Episodes

What Zoos Can Teach Us About Exceptional Guest Experiences
EP 140
Mar 27, 2025
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What Zoos Can Teach Us About Exceptional Guest Experiences

Great experiences don’t happen by accident—they’re designed with intention. From the first click on a website to the moment a visitor steps through your door to engagement after they leave, every interaction shapes how people feel about an organization. So what does it take to create a truly exceptional guest experience?

Emily O’Hara, Senior Director of Guest Experience at the Detroit Zoological Society, thinks about this every day. In this episode, she shares how the Detroit Zoo fosters personal connections and creates a welcoming, engaging environment for every guest. We explore practical strategies for delivering wildly good experiences that turn visitors into raving (and returning) fans.

The Fight for Inclusion (Re-Release)
EP 139
Feb 27, 2025
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The Fight for Inclusion (Re-Release)

As we face growing political tensions in the U.S. and unprecedented government interference in arts and culture programming, sustaining our commitments to diversity, equity, inclusion, belonging, and accessibility (DEIBA) is more critical than ever. Recent executive actions have limited resources for our industry and further silenced historically excluded voices in our field. As these challenges mount, we must find new ways to advocate, collaborate, and ensure our work remains inclusive.

This episode revisits a powerful conversation with Dr. Evelyn Carter from June 2023 about what it takes to uphold DEIBA commitments when the going gets tough. Dr. Carter shares heartening advice and actionable strategies for arts and cultural administrators to meet this moment with purpose and resilience.

Explore Episodes

Words of Inspiration To Power 2025
EP 135
Jan 28, 2025
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Words of Inspiration To Power 2025

In this episode, we revisit some of the most powerful insights from last year’s guests to inspire and guide the year ahead. This isn’t just a look back—it’s a call to action for our industry. Listen as fourteen cultural leaders remind us why the arts matter and how we can continue to push boundaries, build connections, and lead with purpose.

Purpose-Driven Leadership in Uncertain Times
EP 137
Dec 19, 2024
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Purpose-Driven Leadership in Uncertain Times

The end of the year is a busy time for arts administrators, packed with holiday campaigns and fundraising deadlines. With so much happening, it’s easy to lose sight of the bigger picture. So today we’re taking a moment to pause, reflect, and reconnect with our “why.”

In this episode, we revisit a popular Boot Camp 2024 conversation with CI President Priya Iyer Doshi and Terri Freeman, President of The Lewis Museum, about purpose-driven leadership and the resilience of our industry. Then, we ask arts administrators to reflect on their year and what’s fueling their passion in 2025. It will leave you feeling grounded, inspired, and ready to tackle what’s ahead.

Why Audiences Aren’t Coming Back and How to Fix It
EP 133
Nov 21, 2024
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Why Audiences Aren’t Coming Back and How to Fix It

In today’s post-pandemic world, keeping our audiences engaged and organizations financially healthy can feel like an uphill battle. Changing audience behaviors have disrupted traditional marketing strategies, and high churn rates among first-time visitors, subscribers, and donors are slowing revenue growth. But what if there’s a way forward that breaks from the traditional playbook?

In this episode, CI President Priya Iyer Doshi sits down with industry leader Aubrey Bergauer to discuss her new book, Run It Like A Business. Aubrey draws inspiration from outside the arts to rethink how organizations can boost relevance, drive revenue, and better serve our communities. Discover how adapting for-profit strategies for non-profit goals can help move your organization forward.

BONUS: A Continuation, Not a Phase
EP 135
Oct 29, 2024
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BONUS: A Continuation, Not a Phase

In this episode, we’ll share never-before-aired insights on how to hold your organization accountable to its mission and goals around representation, access, and equity, from a conversation recorded earlier this year between CI’s VP, Managing Director Christopher Williams and Canton Symphony Orchestra’s Rachel Hagemeier.

Web Analytics 101
EP 134
Sep 26, 2024
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Web Analytics 101

In this episode, we’ll help you bridge the gap between the technical side of GA4 and the high-level goals that matter to your organization’s decision-makers. With a few key tips, you’ll be able to show your boss and board members that investing in analytics is not only worthwhile, but actually critical for long-term success.

Tired of the Scraps
EP 133
Sep 12, 2024
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Tired of the Scraps

Governor Ron DeSantis’ recent veto of over $30 million in arts and culture funding is more than just a financial blow to Florida arts organizations—it undermines the social and economic contributions our industry provides. How can we clearly communicate the vital role our organizations play to stakeholders and policymakers?

In this episode, CI’s VP, Managing Director Christopher Williams speaks with Chris Brown, Executive Director of Orlando Family Stage, about how advocates can make a stronger case for arts funding by highlighting the industry’s vital role in boosting local economies, fostering community well-being, and enriching society.

Your Social Media Reboot
EP 132
Aug 27, 2024
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Your Social Media Reboot

Social media is more than just a content dumping ground. It’s where your organization makes its first impression on potential audiences and fosters relationships with existing fans. Press refresh on your paid and organic social strategies to tap new audiences, drive ticket sales, and cultivate brand loyalty in the season ahead.

The New Generation of Arts Leaders
EP 131
Jul 26, 2024
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The New Generation of Arts Leaders

A new cohort of inspiring and determined individuals has moved into leadership positions at cultural organizations—and they’re challenging traditional notions about what arts management should look like.

In this episode, CI’s VP, Managing Director Christopher Williams sits down with three young leaders to discuss generational shifts in leadership styles, navigating the complexities of people management, and the changes they hope to see in their respective arts communities and the industry at large.

Authenticity in Action
EP 130
Jun 27, 2024
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Authenticity in Action

What sets successful DEIBA initiatives apart? It’s not about checking boxes; it’s about prioritizing authenticity and thoughtfulness.

Some of the most impactful DEIBA work in our industry begins with arts organizations fostering genuine community partnerships and engaging audiences in meaningful ways. In this episode, we discuss inspiring examples of how embracing these principles can lead to profound, positive changes in our organizations.

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