Ask CI Anything About Doing More with GA4
Rewatch a live Q&A about the state of web analytics today, the principles of effective reporting and storytelling, and what organizations need to know to get the most out of GA4.
Google Analytics 4 (GA4) has been the standard for over a year—but are you truly getting the most out of this powerful platform? If you still find yourself struggling to extract meaningful insights, streamline reporting, or use GA4 to optimize conversions, you’re not alone.
This AMA-style session is all about activation, not just implementation. CI’s analytics leaders will kick things off with a big-picture discussion on the state of web analytics in 2025—what’s changed, what’s working, and how arts and cultural organizations can better leverage GA4 without overwhelming their already stretched teams. Then, we’ll open the floor to your biggest questions.
What You’ll Get:
- Pro tips for making web analytics a key part of your marketing strategy
- Advice for effective reporting and data storytelling
- Insights on cookie consent banners, Consent Management Platforms, and the latest data privacy best practices
- Live learning alongside other arts and cultural marketers
