Featured Resources
We create resources to help support and drive arts and cultural organizations forward—and to help you become a more informed, effective marketer! Dive into the latest below.
Authentic digital connection is more important than ever. This resource will help you create content that’s thumb-stopping, relevant, and thoughtful to connect with audiences.
We collected data from over 100 organizations and learned that 69% of arts marketers say better tools and training would boost their AI comfort. Enter: our 10-piece AI toolkit, designed by CI specifically for arts and culture marketers. Every tool includes built-in guidance, best-practice prompts, and is pre-engineered for the tasks you do every day.
Discover what truly drives your audience to engage and convert with UTM codes. CI’s free UTM Generator sets you up to see exactly where your traffic is coming from so you can gain clarity on each campaign and can make every dollar count—all in just a few clicks!
It’s Boot Camp week! In this special mini episode, Capacity’s President Christopher Williams joins host Monica Holt to pull back the curtain on Boot Camp, the leading conference for arts and culture professionals. They dive into how this year’s program came together, the sessions they’re most excited about, and how courage and curiosity are the keys to a stronger sector.
Shanta Thake sees artistic curation as a practice rooted in curiosity and community connection.
As the Ehrenkranz Chief Artistic Officer at Lincoln Center for the Performing Arts, Shanta is helping redefine what one of the world’s most storied institutions can be. Since joining in 2021, she’s helped usher in an era of experimentation and access to ensure the arts remain central to New York City’s civic life.
In this episode, Shanta reflects on what it means to democratize the programming process, how the arts contribute to community wellbeing, and why leading with curiosity sparks meaningful innovation. She also takes listeners behind the scenes of initiatives like Lincoln Center’s West Side Expansion and Summer for the City—efforts rooted in humility, collaboration, and partnership with local communities.
For Rachel S. Moore, the arts aren’t just a mirror for society. They’re a means of shaping it.
As President and CEO of The Music Center in Los Angeles, she oversees one of the largest performing arts centers in North America, stewarding $3 billion in county assets and programming that reaches hundreds of thousands of Angelenos each year. A former professional dancer with American Ballet Theatre (she’s also its former CEO and executive director), Rachel brings an artist’s discipline to leadership—and a belief that creativity and civic life are deeply intertwined.
In this episode, Rachel shares what ballet has taught her about resilience and collaboration, how The Music Center works to stay accountable to its community, and why building relevance doesn’t just sustain our organizations, but strengthens democracy itself.
This is the debut release of 2024 Cultural Compass: Digital Marketing Benchmarks to Guide Arts and Cultural Institutions, with findings drawn from the 2023 digital advertising data from 150+ arts organizations across the United States and Canada. We focused on the metrics we are asked about the most, and sought to provide insights along the way on why they each matter.
