The New, Hidden Threat to Marketing Performance: Automated Website Traffic
Resources
Featured Resources
We create resources to help support and drive arts and cultural organizations forward—and to help you become a more informed, effective marketer! Dive into the latest below.
Content Strategy
A Call for Audience-First Messaging in the Arts
Recent trends and data show that arts marketers need to move from product-first messaging to an audience-first approach. Here’s how to do it—plus, get quick access to every post in the Google Trends content series by Aly Gomez.
AI Toolkit
10 AI TOOLS FOR SMART ARTS MARKETERS
We collected data from over 100 organizations and learned that 69% of arts marketers say better tools and training would boost their AI comfort. Enter: our 10-piece AI toolkit, designed by Capacity specifically for arts and culture marketers. Every tool includes built-in guidance, best-practice prompts, and is pre-engineered for the tasks you do every day.
Get Better Data
UTM Generator
Discover what truly drives your audience to engage and convert with UTM codes. Capacity’s free UTM Generator sets you up to see exactly where your traffic is coming from so you can gain clarity on each campaign and can make every dollar count—all in just a few clicks!
More must-reads
ChatGPT is a Marketing Channel
Most of us were introduced to ChatGPT as a productivity helper. We use it to brainstorm headlines, outline blog posts, summarize research, clean up copy, or unblock ourselves when the page feels blank. And yes, it’s really good at that kind of stuff (check out our AI Toolkit webinar for more examples). But there’s a…
WATCH ON DEMAND
Creative Is the New Targeting
Not too long ago, success in digital advertising was largely about how skillfully you could pull the right levers inside ad platforms. Geo-targeting. Demographic slicing. Interest buckets. If you could draw the right fences, the platforms would reward you. But today? That game has changed. Dramatically.
WATCH ON DEMAND
Using Google Analytics Data to Inform a Website Redesign for Utah Shakespeare Festival
Ahead of a website redesign, we helped USF use Google Analytics data to make decisions that significantly increased mobile engagement and mobile conversion rates on their new site.
WATCH ON DEMAND
Tools & Education
CTA Generator for Arts Marketers
Your copy must be compelling, creative, and to-the-point if you want to grab attention.
AEO Question Generator
This free tool helps you see which questions matter most for your visibility, illuminating how AI might frame your organization and where your discoverability gaps may lie.