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Digital marketing that commands an audience

Digital marketing that commands an audience
Digital Advertising

Digital Advertising

SEO

SEO

Email Strategy

Email Strategy

Content Strategy

Content Strategy

Website Analytics

Website Analytics

Privacy

Privacy

2024 Cultural Compass

Digital Marketing Benchmarks to Guide Arts and Cultural Institutions

Dive into findings drawn from digital advertising data from 150+ arts organizations across the United States and Canada in this new study from CI. We focused on the metrics we are asked about the most with compelling data points, like….

81%

Impressions

81% of advertising dollars are spent on mobile impressions on paid search. This is compared with 71% of advertising dollars spent on desktop impressions in Google Grant accounts.

17%

Performance Max

Only 17% of organizations are using Google’s Performance Max, despite its incredibly strong results

51%

Meta Active Users

People of all ages are still active on Meta platforms – 51% of users reached with paid Meta content were between the ages of 18 and 44.

…and provide essential context and insights along the way. Don’t wait to download—this free resource will inform your FY25 planning, critical marketing optimizations, and more.

Get the Study

We partner with the nation’s most ambitious arts organizations

The digital landscape is always evolving, but one thing stays true: art needs to be discovered and experienced. How do we help? With proven digital marketing strategies that engage community, build and sustain audiences, and drive revenue.
10-30% increase in conversion rate on mobile

10-30% increase in conversion rate on mobile

Utah Shakespeare Festival

We helped USF significantly increase mobile engagement and mobile conversion rates in their website redesign by using Google Analytics data.
Read more
316% ROI

316% ROI

Grounds for Sculpture

We designed a phased campaign built to capitalize on key moments and stretch the media budget without sacrificing impact.
Read more
$27 cost per acquisition

$27 cost per acquisition

Berkeley Repertory Theatre

We created a full-funnel social campaign across geographical market boundaries to drive strong single-ticket sales and bonus conversions.
Read more

Swipe Right to See More from CI

BONUS: A Continuation, Not a Phase
EP 135
Oct 29, 2024
estimation...
BONUS: A Continuation, Not a Phase

In this episode, we’ll share never-before-aired insights on how to hold your organization accountable to its mission and goals around representation, access, and equity, from a conversation recorded earlier this year between CI’s VP, Managing Director Christopher Williams and Canton Symphony Orchestra’s Rachel Hagemeier.

Turning New Ticket Buyers Into Longtime Fans
Digital Advertising, Leadership
Oct 28, 2024
5 Min Read
Turning New Ticket Buyers Into Longtime Fans
As the Executive Director of Ballet Austin, I’ve seen firsthand how the arts industry grapples with reaching new audiences qui...
The Top 5 Website Analytics Myths, Debunked
Website Analytics & Optimization
Oct 07, 2024
4 Min Read
The Top 5 Website Analytics Myths, Debunked
The sword in the stone. A mysterious creature in Loch Ness. The lore behind your organization’s website analytics. While t...
Meet Sana Colter
CI HQ
Oct 04, 2024
10 Min Read
Meet Sana Colter
Hi, CI! is a series featuring the best team we know—the Capacity Interactive team! Today, meet Sana Colter—a lifelong music ...
Web Analytics 101
EP 134
Sep 26, 2024
estimation...
Web Analytics 101

In this episode, we’ll help you bridge the gap between the technical side of GA4 and the high-level goals that matter to your organization’s decision-makers. With a few key tips, you’ll be able to show your boss and board members that investing in analytics is not only worthwhile, but actually critical for long-term success.

The Continuous Case for Google Grants
Digital Advertising
Sep 23, 2024
5 Min Read
The Continuous Case for Google Grants
Two years ago we told you what Google Grants can and can’t do for nonprofits wanting to take advantage of free search advertis...
GA4 Fast Formulas: Track FAQ Engagement
Website Analytics & Optimization
Sep 18, 2024
2 Min Read
GA4 Fast Formulas: Track FAQ Engagement
This byte-sized series from CI’s Analytics Team offers quick tips to level up your website one optimization at a time (as it s...
Ask CI: What Is Programmatic Expansion?
Digital Advertising
Sep 16, 2024
4 Min Read
Ask CI: What Is Programmatic Expansion?
Let’s level with each other: “programmatic” is a marketing buzzword that has been thrown around for the last decade, but e...
Tired of the Scraps
EP 133
Sep 12, 2024
estimation...
Tired of the Scraps

Governor Ron DeSantis’ recent veto of over $30 million in arts and culture funding is more than just a financial blow to Florida arts organizations—it undermines the social and economic contributions our industry provides. How can we clearly communicate the vital role our organizations play to stakeholders and policymakers?

In this episode, CI’s VP, Managing Director Christopher Williams speaks with Chris Brown, Executive Director of Orlando Family Stage, about how advocates can make a stronger case for arts funding by highlighting the industry’s vital role in boosting local economies, fostering community well-being, and enriching society.

Political Ads on Meta in 2024
Digital Advertising
Sep 03, 2024
5 Min Read
Political Ads on Meta in 2024
Learn more about the U.S. Ad Restriction period and other considerations while running Facebook ads (political or not) during th...
Your Social Media Reboot
EP 132
Aug 27, 2024
estimation...
Your Social Media Reboot

Social media is more than just a content dumping ground. It’s where your organization makes its first impression on potential audiences and fosters relationships with existing fans. Press refresh on your paid and organic social strategies to tap new audiences, drive ticket sales, and cultivate brand loyalty in the season ahead.

Solving The Nutcracker Problem
Search Engine Optimization
Aug 23, 2024
6 Min Read
Solving The Nutcracker Problem
SEO is integral to your holiday programming strategy so discover how your events can drive high-quality, organic traffic to your...

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