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2024 Cultural Compass
Digital Marketing Benchmarks to Guide Arts and Cultural Institutions
Dive into findings drawn from digital advertising data from 150+ arts organizations across the United States and Canada in this new study from CI. We focused on the metrics we are asked about the most with compelling data points, like….
Impressions
81% of advertising dollars are spent on mobile impressions on paid search. This is compared with 71% of advertising dollars spent on desktop impressions in Google Grant accounts.
Performance Max
Only 17% of organizations are using Google’s Performance Max, despite its incredibly strong results
Meta Active Users
People of all ages are still active on Meta platforms – 51% of users reached with paid Meta content were between the ages of 18 and 44.
…and provide essential context and insights along the way. Don’t wait to download—this free resource will inform your FY25 planning, critical marketing optimizations, and more.
We partner with the nation’s most ambitious arts organizations
10-30% increase in conversion rate on mobile
Utah Shakespeare Festival
316% ROI
Grounds for Sculpture
$27 cost per acquisition
Berkeley Repertory Theatre
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