March

Intermediate Google Analytics

Wednesday, March 27 | 1:00pm – 2:00pm EDT

Go beyond the Google Analytics basics. In this free webinar, you’ll learn about three key enhancements to your account: advanced content groupings, which make existing page data more usable; regex goals, which allow you to track detailed and specific site conversions; and event tags, which collect new and vital data points about actions users are taking on your site.

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April

Intro to Search Engine Marketing

Wednesday, April 10 | 1:00pm – 1:45pm EDT

Most users begin their path to your website on Google or another search engine, so how your organization appears in search results is important. This free webinar will teach search engine marketing (SEM) fundamentals, proven techniques for improving click-through-rate, and tips for setting up a Google Grant account for success.

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Intro to Google Tag Manager

Wednesday, April 24 | 1:00pm – 2:00pm EDT

Your digital performance can only be as strong as your digital infrastructure. In this free webinar, you will learn how to use Google Tag Manager (GTM), a tag management platform that has the potential to enhance your digital practices across analytics, advertising, and more.

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May

People Crisis in the Arts

Wednesday, May 15 | 1:00pm – 2:00pm EDT

We are in the midst of a people crisis in the arts. There are high standards for creative excellence on stage and in galleries, but often a lack of excellence when it comes to how we treat and manage the people who help bring the art to life. In this free webinar, you’ll learn how to ignite a “people-first” culture at your organization and how to nurture your best and brightest in leadership. You’ll also see this in action with an in-depth look at Capacity Interactive’s journey.

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You’ve Got Questions? We’ve Got Answers: Web Analytics

Wednesday, May 22 | 1:00pm – 1:45pm EDT

Lost in a sea of data and need more than a lifejacket? Our Analytics team will come to your rescue in this free webinar. Bring all of your questions related to Google Analytics, Google Tag Manager, or Google Data Studio, and they will provide in-depth answers and insight.

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June

Taking Your Email Marketing to the Next Level

Wednesday, June 12 | 1:00pm – 2:00pm EDT

Email isn’t dead. In fact, it’s a critical channel for arts marketers. In this free webinar, you will dig into email marketing best practices, including segmentation and personalization. You will also learn how to measure and optimize your emails, discover the magic formula for subject lines, and start to grow your email list today.

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Using Google Analytics and On-Site Surveys Effectively

Wednesday, June 26 | 1:00pm – 1:45pm EDT

Learn how you can gain a more comprehensive look at user behavior on your website. In this free webinar, you’ll learn about the importance of having both qualitative and quantitative inputs to a web analytics project, especially in advance of a website redesign. You’ll also learn more about Hotjar, an affordable tool for conducting polls and collecting screen recordings on your site.

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August

A/B Testing: Small Changes, Big Results

Wednesday, August 14 | 1:00pm – 1:45pm EDT

Website redesigns shouldn’t be the only time you are optimizing your site. In this free webinar, you will learn the basics of on-site A/B testing, how to conduct real-time experiments, and why iterative optimization is the name of the game when it comes to improving website performance.

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September

Intro to Pivot Tables

Wednesday, September 18 | 1:00pm – 1:45pm EDT

Pivot tables are one of Microsoft Excel’s most powerful features. They allow you to identify what is significant from a large data set. Instead of pivoting away from pivot tables, learn how to harness their power. In this free webinar, you will learn pivot table basics and how you can use them to make your life as a data-driven marketer much easier. You’ll also put your skills into action with a step-by-step live demo.

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