- Using Google Analytics and On-Site Surveys Effectively
Wednesday, July 17 | 1:00pm – 1:45pm EDT
Learn how you can gain a more comprehensive look at user behavior on your website. In this free webinar, you’ll learn about the importance of having both qualitative and quantitative inputs to a web analytics project, especially in advance of a website redesign. You’ll also learn more about Hotjar, an affordable tool for conducting polls and collecting screen recordings on your site.
- A/B Testing: Small Changes, Big Results
Wednesday, August 14 | 1:00pm – 1:45pm EDT
Website redesigns shouldn’t be the only time you are optimizing your site. In this free webinar, you will learn the basics of on-site A/B testing, how to conduct real-time experiments, and why iterative optimization is the name of the game when it comes to improving website performance.
- Intro to Pivot Tables
Wednesday, September 18 | 1:00pm – 1:45pm EDT
Pivot tables are one of Microsoft Excel’s most powerful features. They allow you to identify what is significant from a large data set. Instead of pivoting away from pivot tables, learn how to harness their power. In this free webinar, you will learn pivot table basics and how you can use them to make your life as a data-driven marketer much easier. You’ll also put your skills into action with a step-by-step live demo.