Should I Use Meta’s CTA Buttons?

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Ali Blount AUTHOR: Ali Blount
Feb 12, 2024
3 Min Read

To button or not to button—that is the question so many organizations ask. The button in this case is specifically referring to the call-to-action (CTA) button on Meta. It’s required for many campaign objectives and post types, but can also be added to most timeline posts once they’re turned into ads.

But does it make a difference if you add that little button or not? Turns out, it really does.


Our analysis of campaign results across clients from the last year and a half found that ads with CTA buttons always come out on top as compared to ads without buttons.

Let’s look first at conversion rate, comparing the page view and purchase rates for both types of posts. CTA buttons drive higher rates in both cases.