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Arts Industry Benchmark Study Arts Industry Benchmark Study

Arts Industry Benchmark Study

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We started the Arts Industry Benchmark Study in 2012, and it continues to be the only study of its kind in our industry. Our most recent findings from 2019 come from a survey of 180 arts organizations, and offer a multipurpose snapshot on the state of digital marketing practices in the arts.



Data & Analysis

In 2019, resourcing woes were real. 79% said “staff are spread too thin” is a significant challenge data analysis.


Website Design

But on the plus side, 71% had responsive site design! (And hopefully more now.)


Channel Marketing

Only 55% were practicing email segmentation strategy.



73% indicated that their ticketing platforms or CRMs were a limitation.



Ka-ching! 62% of marketing budgets were allocated to paid media.


Focus on Search

Get your SERPs on. Only 22% said they don’t put any resources into SEO.

How the Study has Evolved

For the sixth iteration of the Benchmark Study in 2019, we revamped our approach to focus on the most critical metrics and key performance indicators for digital marketing in the arts. And to make the data even easier to interpret, we cut in one or more of three ways: by all organizations, by operating budget, and by organization type.

Show me the data

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