Your 2024 Digital Priorities
As we step into the bright and promising year of 2024, the digital marketing landscape evolves at almost a breakneck pace. Artificial Intelligence (AI) has become an integral and powerful force in the marketing landscape. The imminent end of Google Chrome’s support of third-party cookies* spurs a reevaluation of our strategies within established platforms and forces us to embrace new approaches. Digital consumers demand more privacy and transparency from brands they trust without sacrificing their expectations of great user experiences on our websites.
*On July 22, 2024, Google reversed its decision to deprecate third-party cookies. Here’s the latest guidance from CI on this change.
This reminds me of a time in 2007–the release of the first-ever iPhone (and the birth of CI just a year later!). Like then, we are heading into uncharted digital waters; the way the internet works now is vastly different than the way it has worked for the majority of our digital marketing careers! The changing landscape presents challenges but also a great opportunity to strategically reassess our priorities heading into a new year and era.
Read, Watch + Learn
As we dove into the new year, the CI team honed in on 5 key areas of focus, linked below. Starting the week of March 11, we’ll host livestream conversations with CI consultants on each topic for an even deeper dive.
2024 offers a great opportunity to forge deeper connections with our audiences. We can (and should) welcome changes with enthusiasm and an innovative mindset. As the digital landscape continues to evolve, so too shall we.
