Skip to content
Follow Us

Get the best of Capacity Interactive delivered to your inbox.

This field is for validation purposes and should be left unchanged.
The Longtail Blog The Longtail Blog

The Longtail Blog

The Marketing Blog For Arts and Culture

Sharpen your digital skills with blog posts that will help you market smarter. Topics include digital marketing, website analytics and optimization, leadership, and so much more.

Featured Insights

How to Fix the Blind Spot in Your Ticket Analytics
Website Analytics & Optimization
Jan 20, 2026
4 Min Read
How to Fix the Blind Spot in Your Ticket Analytics
Do you really know what your audiences do once they land on your event page? Most organizations think they do. They look at Google Analytics, see page views, and assume they understand audience behavior. But here’s the catch: standard analytics only tell part of the story. The Hidden Problem With Standard GA4 Analytics Think of…
Cheers to Content: Inspiration from the Beer Industry for Arts Marketers
Content Creation & Strategy
Jan 15, 2026
5 Min Read
Cheers to Content: Inspiration from the Beer Industry for Arts Marketers
Some of the best marketing inspiration comes when you least expect it. For me, it came over a pint at Rhinegeist Brewery in Cincinnati in 2025. Their marketing and communications team is whip-smart and creative, and our conversation about beer and brand sparked ideas that translate beautifully to arts marketing. The big takeaway? Don’t just…

Explore Our Blog

2026 Arts Marketing Priorities
AI, Content Creation & Strategy, Digital Advertising, Search Engine Optimization
Jan 08, 2026
9 Min Read
2026 Arts Marketing Priorities
As we kick off 2026, it’s worth pausing to ask a simple but important question: what did 2025 actually teach us about where ar…
What Does AI Mean for Organic Search?
AI, Search Engine Optimization
Aug 07, 2025
8 Min Read
What Does AI Mean for Organic Search?
Editor’s note (Aug 2025): Five months ago, this post asked what AI might do to organic search. Since then Google’s AI Mo…
Solving The Nutcracker Problem
Search Engine Optimization
Aug 23, 2024
6 Min Read
Solving The Nutcracker Problem
SEO is integral to your holiday programming strategy so discover how your events can drive high-quality, organic traffic to your…
Your 2024 Digital Priorities
Digital Advertising, Email Marketing, Search Engine Optimization, Website Analytics & Optimization
Feb 14, 2024
5 Min Read
Your 2024 Digital Priorities
As we step into the bright and promising year of 2024, the digital marketing landscape evolves at almost a breakneck pace. Artif…
Where Do Arts Buyers Search?
Digital Advertising, Search Engine Optimization
Aug 17, 2023
5 Min Read
Where Do Arts Buyers Search?
With social platforms like Instagram and TikTok transforming into search hotspots, is investing in Google paid search (SEM) stil…
View More Posts

Explore More Resources

CTA Generator

Your copy must be compelling, creative, and to-the-point if you want to grab attention.

Take Me There >

Social Media Calendar

Authentic digital connection is more important than ever. This resource will help you create content that’s thumb-stopping, relevant, and thoughtful to connect with audiences.

Inspiration Ahead >