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The Longtail Blog The Longtail Blog

The Longtail Blog

The Marketing Blog For Arts and Culture

Sharpen your digital skills with blog posts that will help you market smarter. Topics include digital marketing, website analytics and optimization, leadership, and so much more.

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How Cincinnati Shakespeare Company Aligns Marketing and Development
Leadership

Aug 29, 2025
7 Min Read


How Cincinnati Shakespeare Company Aligns Marketing and Development

At many arts organizations, the marketing and development departments operate like neighboring kingdoms—sharing territory but rarely strategy. But at Cincinnati Shakespeare Company, a different story is unfolding. In an episode of the CI to Eye podcast earlier this year, Jeanna Vella (Director of Marketing) and Sara Clark (Director of Development) joined Dan Titmuss to share…

Breaking the Discipline Silos: Why Arts Organizations Must Evolve Beyond Genres
Leadership, Ask the Industry

Aug 28, 2025
5 Min Read


Breaking the Discipline Silos: Why Arts Organizations Must Evolve Beyond Genres

During my recent conversation with Clive Chang, President and CEO of YoungArts, he shared a story that perfectly captures a fundamental problem in our field: A young artist had just won YoungArts’ top prize in dance for his exceptional tap dancing. When Clive asked where he was headed next, the answer was surprising: New England…

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What Does AI Mean for Organic Search?
AI, Search Engine Optimization

Aug 07, 2025
8 Min Read


What Does AI Mean for Organic Search?

Editor’s note (Aug 2025): Five months ago, this post asked what AI might do to organic search. Since then Google’s AI Mo…

Solving The Nutcracker Problem
Search Engine Optimization

Aug 23, 2024
6 Min Read


Solving The Nutcracker Problem

SEO is integral to your holiday programming strategy so discover how your events can drive high-quality, organic traffic to your…

Your 2024 Digital Priorities
Digital Advertising, Email Marketing, Search Engine Optimization, Website Analytics & Optimization

Feb 14, 2024
5 Min Read


Your 2024 Digital Priorities

As we step into the bright and promising year of 2024, the digital marketing landscape evolves at almost a breakneck pace. Artif…

Where Do Arts Buyers Search?
Digital Advertising, Search Engine Optimization

Aug 17, 2023
5 Min Read


Where Do Arts Buyers Search?

With social platforms like Instagram and TikTok transforming into search hotspots, is investing in Google paid search (SEM) stil…

SEO for Content Creators
Search Engine Optimization

Feb 15, 2023
8 Min Read


SEO for Content Creators

Explore tips and best practices to turn your blog into a search-first resource that answers relevant search queries….

Rethink Your Blog as a Search-First Tool
Search Engine Optimization, Content Creation & Strategy

Jul 01, 2022
6 Min Read


Rethink Your Blog as a Search-First Tool

Learn how to optimize your blog posts for the Search Engine Results Page (SERP) to reach new patrons, increase website traffic, …


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