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The Longtail Blog The Longtail Blog

The Longtail Blog

The Marketing Blog For Arts and Culture

Sharpen your digital skills with blog posts that will help you market smarter. Topics include digital marketing, website analytics and optimization, leadership, and so much more.

Featured Insights

How to Be a Great Client to Your Creative Partners
Ask the Industry, Content Creation & Strategy
Dec 04, 2025
9 Min Read
How to Be a Great Client to Your Creative Partners
Every creator I know has gotten some version of this email: “My notes are in.” No greeting, no context, no “We’re loving this direction.” Just… notes. On paper, nothing is wrong. I asked for feedback, they sent feedback. But on the creative side of the screen, something is missing. My team has just spent days…
Continuing Conversations: Marketing a World Premiere
Leadership
Dec 03, 2025
4 Min Read
Continuing Conversations: Marketing a World Premiere
You’ve had the conversations with the artistic team. You understand the why. Now the hard part: marketing a world premiere.  We’ve all worked with creators whose vision changes and evolves, leaving the marketer in a difficult place to sell it. This happened earlier in my career as a dancer, when a choreographer was making a…

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What Does AI Mean for Organic Search?
AI, Search Engine Optimization
Aug 07, 2025
8 Min Read
What Does AI Mean for Organic Search?
Editor’s note (Aug 2025): Five months ago, this post asked what AI might do to organic search. Since then Google’s AI Mo…
Solving The Nutcracker Problem
Search Engine Optimization
Aug 23, 2024
6 Min Read
Solving The Nutcracker Problem
SEO is integral to your holiday programming strategy so discover how your events can drive high-quality, organic traffic to your…
Your 2024 Digital Priorities
Digital Advertising, Email Marketing, Search Engine Optimization, Website Analytics & Optimization
Feb 14, 2024
5 Min Read
Your 2024 Digital Priorities
As we step into the bright and promising year of 2024, the digital marketing landscape evolves at almost a breakneck pace. Artif…
Where Do Arts Buyers Search?
Digital Advertising, Search Engine Optimization
Aug 17, 2023
5 Min Read
Where Do Arts Buyers Search?
With social platforms like Instagram and TikTok transforming into search hotspots, is investing in Google paid search (SEM) stil…
SEO for Content Creators
Search Engine Optimization
Feb 15, 2023
8 Min Read
SEO for Content Creators
Explore tips and best practices to turn your blog into a search-first resource that answers relevant search queries….
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