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The Longtail Blog The Longtail Blog

The Longtail Blog

The Marketing Blog For Arts and Culture

Sharpen your digital skills with blog posts that will help you market smarter. Topics include digital marketing, website analytics and optimization, leadership, and so much more.

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Government Relationships and A New Era for Canva
AI
Apr 29, 2026
4 Min Read
Government Relationships and A New Era for Canva
In this edition: an update on the Claude/Pentagon standoff and prospective AI regulatory frameworks, plus some thoughts from our content guru Roslyn on AI updates in Canva. This is Q&AI, our blog series aimed at keeping you in the know on updates in the rapidly evolving world of AI. Sometimes, these will be quick updates…
Arts & Culture Opportunities and AI News Hot Takes
AI
Apr 15, 2026
3 Min Read
Arts & Culture Opportunities and AI News Hot Takes
In this edition: DeVos Institute report takeaways, meta-advertising, and my take on OpenAI shuttering Sora. This is Q&AI, our blog series aimed at keeping you in the know on updates in the rapidly evolving world of AI. Sometimes, these will be quick updates on new developments in the field. Sometimes, they’ll be tips on tactics,…

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Arts Marketing Mythbusters
Digital Advertising, AI, Search Engine Optimization
Apr 01, 2026
4 Min Read
Arts Marketing Mythbusters
Arts marketing changes at the speed of digital—blink and you’ll miss it! As a result, it can be hard to keep up with the…
The Great Decoupling
Search Engine Optimization
Jan 23, 2026
5 Min Read
The Great Decoupling
There’s a mystery we need to solve. And it is: the Great Decoupling of organic search traffic. But before we don our deerstalk…
2026 Arts Marketing Priorities
AI, Content Creation & Strategy, Digital Advertising, Search Engine Optimization
Jan 08, 2026
9 Min Read
2026 Arts Marketing Priorities
As we kick off 2026, it’s worth pausing to ask a simple but important question: what did 2025 actually teach us about where ar…
What Does AI Mean for Organic Search?
AI, Search Engine Optimization
Aug 07, 2025
8 Min Read
What Does AI Mean for Organic Search?
Editor’s note (Aug 2025): Five months ago, this post asked what AI might do to organic search. Since then Google’s AI Mo…
Solving The Nutcracker Problem
Search Engine Optimization
Aug 23, 2024
6 Min Read
Solving The Nutcracker Problem
SEO is integral to your holiday programming strategy so discover how your events can drive high-quality, organic traffic to your…
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