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The Longtail Blog The Longtail Blog

The Longtail Blog

Your Arts Marketing Blog

Sharpen your digital skills with blog posts that will help you market smarter. Topics include digital marketing, website analytics and optimization, arts leadership, and so much more.

Featured Insights

6 Tips for Fostering Connection from Wichita Symphony Orchestra
Ask the Industry
Nov 13, 2024
6 Min Read
6 Tips for Fostering Connection from Wichita Symphony Orchestra
Across the arts—from concert halls to galleries, theaters to cinemas—we all face a common challenge: drawing in new audiences and helping them feel welcome in spaces that can feel unfamiliar or intimidating.  We know our art forms have the power to connect and inspire, but jargon-filled marketing materials (raise your hand if your “short and…
The Continuous Case for Google Grants
Digital Advertising
Nov 05, 2024
6 Min Read
The Continuous Case for Google Grants
Note: this post was originally written in September 2024, and was updated in November 2024. Two years ago we told you what Google Grants can and can’t do for nonprofits wanting to take advantage of free search advertising money from Google. Since then, there have been no major changes in the Grants sea and a…

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Solving The Nutcracker Problem
Search Engine Optimization
Aug 23, 2024
6 Min Read
Solving The Nutcracker Problem
SEO is integral to your holiday programming strategy so discover how your events can drive high-quality, organic traffic to your...
Your 2024 Digital Priorities
Digital Advertising, Email Marketing, Search Engine Optimization, Website Analytics & Optimization
Feb 14, 2024
5 Min Read
Your 2024 Digital Priorities
As we step into the bright and promising year of 2024, the digital marketing landscape evolves at almost a breakneck pace. Artif...
Where Do Arts Buyers Search?
Digital Advertising, Search Engine Optimization
Aug 17, 2023
5 Min Read
Where Do Arts Buyers Search?
With social platforms like Instagram and TikTok transforming into search hotspots, is investing in Google paid search (SEM) stil...
SEO for Content Creators
Search Engine Optimization
Feb 15, 2023
8 Min Read
SEO for Content Creators
Explore tips and best practices to turn your blog into a search-first resource that answers relevant search queries....
Rethink Your Blog as a Search-First Tool
Search Engine Optimization, Content Creation & Strategy
Jul 01, 2022
6 Min Read
Rethink Your Blog as a Search-First Tool
Learn how to optimize your blog posts for the Search Engine Results Page (SERP) to reach new patrons, increase website traffic, ...
The Personal Worlds of Search and Email
Email Marketing, Search Engine Optimization
Jul 28, 2021
8 Min Read
The Personal Worlds of Search and Email
Explore the worlds of SEM and email marketing while getting actionable tips to increase relevance, quality score, sender reputat...
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Authentic digital connection is more important than ever. This resource will help you create content that’s thumb-stopping, relevant, and thoughtful to connect with audiences.

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