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The Longtail Blog The Longtail Blog

The Longtail Blog

Your Arts Marketing Blog

Sharpen your digital skills with blog posts that will help you market smarter. Topics include digital marketing, website analytics and optimization, arts leadership, and so much more.

Featured Insights

5 Insights from INBOUND that Grew My Perspective on Strategy and Culture
Leadership, CI HQ
Oct 08, 2024
7 Min Read
5 Insights from INBOUND that Grew My Perspective on Strategy and Culture
A couple of weeks ago, I attended the INBOUND 2024 conference, immersing myself in the latest marketing, sales, and AI trends for three whole days with three incredible colleagues (Becky, Rachel, and Yosaif). It was a breath of fresh air to get away from my desk and deep in learning mode. I came back inspired…
The Top 5 Website Analytics Myths, Debunked
Website Analytics & Optimization
Oct 07, 2024
4 Min Read
The Top 5 Website Analytics Myths, Debunked
The sword in the stone. A mysterious creature in Loch Ness. The lore behind your organization’s website analytics. While the first two are classic stories, the latter may contain the greatest myths of our time. For arts organizations, your website is critical in all aspects of your relationship with your audience, from building your brand…

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GA4 Fast Formulas: Track FAQ Engagement
Website Analytics & Optimization
Sep 18, 2024
2 Min Read
GA4 Fast Formulas: Track FAQ Engagement
This byte-sized series from CI’s Analytics Team offers quick tips to level up your website one optimization at a time (as it s...
Managing User Consent On Your Website
Website Analytics & Optimization, Privacy
Mar 13, 2024
5 Min Read
Managing User Consent On Your Website
As you know by now, managing user privacy today can be intimidating. Much of the conversation in the digital realm revolves arou...
Your 2024 Digital Priorities
Digital Advertising, Email Marketing, Search Engine Optimization, Website Analytics & Optimization
Feb 14, 2024
5 Min Read
Your 2024 Digital Priorities
As we step into the bright and promising year of 2024, the digital marketing landscape evolves at almost a breakneck pace. Artif...
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