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The Longtail Blog The Longtail Blog

The Longtail Blog

Your Arts Marketing Blog

Sharpen your digital skills with blog posts that will help you market smarter. Topics include digital marketing, website analytics and optimization, arts leadership, and so much more.

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Your 2024 Digital Priorities
Digital Advertising, Email Marketing, Search Engine Optimization, Website Analytics & Optimization
Feb 14, 2024
Your 2024 Digital Priorities
As we step into the bright and promising year of 2024, the digital marketing landscape evolves at almost a breakneck pace. Artif...
What Website Data Can Do for You
Website Analytics & Optimization
Jan 30, 2024
What Website Data Can Do for You
As arts marketers, we are constantly trying to do more with less and be as efficient as possible with our time and money. Websit...
How Do I Export My UA Data?
Website Analytics & Optimization
Jan 29, 2024
How Do I Export My UA Data?
As organizations continue their transition from Universal Analytics (UA) to Google Analytics 4 (GA4), there is one final deadlin...
Think Like a Data Analyst
Website Analytics & Optimization
Jan 26, 2024
Think Like a Data Analyst
Picture it: You’ve been collecting Google Analytics data about how users are interacting with your website, using the data spo...
How Do I Navigate Google Analytics 4?
Website Analytics & Optimization
Oct 18, 2023
How Do I Navigate Google Analytics 4?
Whether you took the plunge into Google Analytics 4 (GA4) by choice or got nudged by necessity, you’ve officially bid far...
How Do I Compare UA and GA4 Reports?
Website Analytics & Optimization
Oct 18, 2023
How Do I Compare UA and GA4 Reports?
This summer, the digital marketing world was buzzing as Google sunset Universal Analytics (UA) and officially migrated to Google...
Privacy-Focused Measurement
Website Analytics & Optimization
Feb 01, 2023
Privacy-Focused Measurement
Consumers are holding businesses to higher security standards, which means your measurement strategies must be user-centric and ...
Making Your GA4 Plan
Website Analytics & Optimization
Sep 12, 2022
Making Your GA4 Plan
Uncover your next steps with Google Analytics 4 and learn how you can plan, train, and prepare for a smooth transition from Univ...

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CTA Generator

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Social Media Calendar

Authentic digital connection is more important than ever. This resource will help you create content that’s thumb-stopping, relevant, and thoughtful to connect with audiences.

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