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The Longtail Blog The Longtail Blog

The Longtail Blog

The Marketing Blog For Arts and Culture

Sharpen your digital skills with blog posts that will help you market smarter. Topics include digital marketing, website analytics and optimization, leadership, and so much more.

Featured Insights

From AI Regulation to Cancer Research
AI
Oct 31, 2025
3 Min Read
From AI Regulation to Cancer Research
In this edition: launches, laws and policies, and good news. This is Q&AI, our blog series aimed at keeping you in the know on updates in the rapidly evolving world of AI. Sometimes, these will be quick updates on new developments in the field. Sometimes, they’ll be tips on tactics, features, or functionality.  If you…
Updates from OpenAI’s Dev Day and Sora rollout
AI
Oct 24, 2025
3 Min Read
Updates from OpenAI’s Dev Day and Sora rollout
In this edition: examining the response to the Sora video app, and the shifts introduced at OpenAI’s Dev Day. This is Q&AI, our blog series aimed at keeping you in the know on updates in the rapidly evolving world of AI. Sometimes, these will be quick updates on new developments in the field. Sometimes, they’ll…

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Build a Clearer Picture of Audience Behavior
Website Analytics & Optimization
Oct 16, 2025
3 Min Read
Build a Clearer Picture of Audience Behavior
Have you ever struggled to make sense of GA4 reports? Do you find yourself exporting data into Excel, wrestling with spreadsheet…
How to Read Your Website Data
Website Analytics & Optimization
Oct 15, 2025
3 Min Read
How to Read Your Website Data
When website traffic shifts—up or down—it’s tempting to make quick conclusions. A drop in visits must mean marketing is un…
Decoding GA4: Part III
Website Analytics & Optimization
Aug 04, 2025
3 Min Read
Decoding GA4: Part III
If you’ve ever opened GA4 and felt a little lost, you’re not alone. For many arts and cultural marketers, making sense of th…
You Might Have a GA4 Bot Problem
Uncategorized, Website Analytics & Optimization
Jul 10, 2025
7 Min Read
You Might Have a GA4 Bot Problem
Most people who have spent enough time in Google Analytics have encountered bot or spam data. Why? A common reason is bots that …
Decoding GA4: Part II
Website Analytics & Optimization
Jun 03, 2025
5 Min Read
Decoding GA4: Part II
If you’ve ever opened GA4 and felt a little lost, you’re not alone. For many arts and cultural marketers, making sense of th…
Decoding GA4: Part I
Website Analytics & Optimization
Mar 27, 2025
4 Min Read
Decoding GA4: Part I
Google Analytics 4 (GA4) is a powerful tool, but it comes with a learning curve—especially for arts and cultural organizations…
How to Win at Website Analytics
Website Analytics & Optimization
Jan 30, 2025
3 Min Read
How to Win at Website Analytics
Picture this: Your audience lands on your website, eager to purchase tickets or make a donation, but they hit a snag. Maybe the …
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