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The Longtail Blog The Longtail Blog

The Longtail Blog

The Marketing Blog For Arts and Culture

Sharpen your digital skills with blog posts that will help you market smarter. Topics include digital marketing, website analytics and optimization, leadership, and so much more.

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How AI Became My Ultimate Thought Partner at MAICON 2025
AI

Oct 17, 2025
4 Min Read


How AI Became My Ultimate Thought Partner at MAICON 2025

In this edition: Real questions from my recent talk at MAICON — and my candid answers — about how marketers can use AI to think more strategically, not just work faster. This is Q&AI, our blog series aimed at keeping you in the know on updates in the rapidly evolving world of AI. Sometimes, these…

Build a Clearer Picture of Audience Behavior
Website Analytics & Optimization

Oct 16, 2025
3 Min Read


Build a Clearer Picture of Audience Behavior

Have you ever struggled to make sense of GA4 reports? Do you find yourself exporting data into Excel, wrestling with spreadsheets, or copying numbers into slides to share with leadership? You’re not alone. GA4 captures a lot of information, but making it truly actionable requires deciding what to track, how to organize it, and how…

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Your Email Migration Checklist
Email Marketing

Apr 18, 2025
4 Min Read


Your Email Migration Checklist

Switching to a new Email Service Provider (ESP) is a big move, and we get a lot of questions about how to make the transition as…

Investing in Email to Increase Engagement
Email Marketing

Feb 28, 2024
7 Min Read


Investing in Email to Increase Engagement

Arts and culture organizations use email every day, which makes it easy to take for granted. But with a little attention and int…

Your 2024 Digital Priorities
Digital Advertising, Email Marketing, Search Engine Optimization, Website Analytics & Optimization

Feb 14, 2024
5 Min Read


Your 2024 Digital Priorities

As we step into the bright and promising year of 2024, the digital marketing landscape evolves at almost a breakneck pace. Artif…

Apple’s Mail Privacy Protection
Email Marketing

Nov 10, 2021
5 Min Read


Apple’s Mail Privacy Protection

Learn more about Apple’s Mail Privacy Protection and how it will impact your email marketing strategy, and how you measure its…

The Personal Worlds of Search and Email
Email Marketing, Search Engine Optimization

Jul 28, 2021
8 Min Read


The Personal Worlds of Search and Email

Explore the worlds of SEM and email marketing while getting actionable tips to increase relevance, quality score, sender reputat…


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