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The Longtail Blog

Your Arts Marketing Blog

Sharpen your digital skills with blog posts that will help you market smarter. Topics include digital marketing, website analytics and optimization, arts leadership, and so much more.

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Leveraging AI in Google and Meta
Digital Advertising
Feb 21, 2024
Leveraging AI in Google and Meta
AI. Just hearing the word is sure to conjure strong feelings, be it excitement for a new frontier or sweat-inducing nerves about...
Your 2024 Digital Priorities
Digital Advertising, Email Marketing, Search Engine Optimization, Website Analytics & Optimization
Feb 14, 2024
Your 2024 Digital Priorities
As we step into the bright and promising year of 2024, the digital marketing landscape evolves at almost a breakneck pace. Artif...
Should I Use Meta’s CTA Buttons?
Digital Advertising
Feb 12, 2024
Should I Use Meta’s CTA Buttons?
To button or not to button—that is the question so many organizations ask. The button in this case is specifically referring t...
Diversifying Beyond Google and Meta
Digital Advertising
Feb 07, 2024
Diversifying Beyond Google and Meta
At CI, we understand that resources—like time, money, and staff—are limited. When managing paid advertising for our clients,...
How Do I Craft a Delight Campaign?
Digital Advertising
Jan 03, 2024
How Do I Craft a Delight Campaign?
Fans of the flywheel model know that a stellar audience experience is key to building momentum for future sales. There are so ma...
Deciding When to Go Dynamic
Digital Advertising
Nov 27, 2023
Deciding When to Go Dynamic
The world of digital marketing has always been largely rooted in an inherent trust that technology will cooperate once we hand o...

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Social Media Calendar

Authentic digital connection is more important than ever. This resource will help you create content that’s thumb-stopping, relevant, and thoughtful to connect with audiences.

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