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The Longtail Blog The Longtail Blog

The Longtail Blog

The Marketing Blog For Arts and Culture

Sharpen your digital skills with blog posts that will help you market smarter. Topics include digital marketing, website analytics and optimization, leadership, and so much more.

Featured Insights

OpenAI, Perplexity, and Grok
AI
Aug 04, 2025
3 Min Read
OpenAI, Perplexity, and Grok
This is Q&AI, our blog series aimed at keeping you in the know on updates in the rapidly evolving world of AI. Sometimes, these will be quick updates on new developments in the field. Sometimes, they’ll be tips on tactics, features, or functionality. If you haven’t met me yet, hi: I’m Jen Taylor, CI’s Director…
Lo-Fi = High Reward: Why Scrappy Content Wins Attention (and Results)
Uncategorized
Aug 01, 2025
4 Min Read
Lo-Fi = High Reward: Why Scrappy Content Wins Attention (and Results)
Whether you’re launching a season or squeezing one more post out of opening week, this guide will help you make the most of lo-fi content, from strategy to examples you can swipe. What Is Lo-Fi Content? Lo-fi content (short for “low-fidelity”) means content that’s quick, casual, and created with simple tools. Think: Smartphone snapshots Text…

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Can I Use This Song in My Ad?
Digital Advertising, Content Creation & Strategy
Jun 10, 2025
5 Min Read
Can I Use This Song in My Ad?
Whether you’re launching a season, teasing a new performance, or hyping up an exhibition, music can transform your ad. The rig...
Creative Is the New Targeting
Content Creation & Strategy, Digital Advertising
May 07, 2025
7 Min Read
Creative Is the New Targeting
Not too long ago, success in digital advertising was largely about how skillfully you could pull the right levers inside ad plat...
Let’s Talk About Meta
Digital Advertising, Leadership
Jan 16, 2025
5 Min Read
Let’s Talk About Meta
Last week, Meta’s Mark Zuckerberg announced that the social media giant is eliminating fact-checking. In its place, they are c...
Navigating the TikTok Ban
Digital Advertising
Jan 13, 2025
4 Min Read
Navigating the TikTok Ban
This is a developing story. Please bookmark this tab—we will update this blog post as new information becomes available. Last ...
AI Apps to Take Time Back
Content Creation & Strategy, AI, Digital Advertising
Dec 02, 2024
7 Min Read
AI Apps to Take Time Back
As arts marketers, we’re always asked to do more with less—create more content, launch more campaigns, analyze more data...
The Continuous Case for Google Grants
Digital Advertising
Nov 05, 2024
6 Min Read
The Continuous Case for Google Grants
Note: this post was originally written in September 2024, and was updated in November 2024. Two years ago we told you what Googl...
Turning New Ticket Buyers Into Longtime Fans
Digital Advertising, Leadership
Oct 28, 2024
5 Min Read
Turning New Ticket Buyers Into Longtime Fans
As the Executive Director of Ballet Austin, I’ve seen firsthand how the arts industry grapples with reaching new audiences qui...
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