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The Longtail Blog The Longtail Blog

The Longtail Blog

The Marketing Blog For Arts and Culture

Sharpen your digital skills with blog posts that will help you market smarter. Topics include digital marketing, website analytics and optimization, leadership, and so much more.

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How Cincinnati Shakespeare Company Aligns Marketing and Development
Leadership

Aug 29, 2025
7 Min Read


How Cincinnati Shakespeare Company Aligns Marketing and Development

At many arts organizations, the marketing and development departments operate like neighboring kingdoms—sharing territory but rarely strategy. But at Cincinnati Shakespeare Company, a different story is unfolding. In an episode of the CI to Eye podcast earlier this year, Jeanna Vella (Director of Marketing) and Sara Clark (Director of Development) joined Dan Titmuss to share…

Breaking the Discipline Silos: Why Arts Organizations Must Evolve Beyond Genres
Leadership, Ask the Industry

Aug 28, 2025
5 Min Read


Breaking the Discipline Silos: Why Arts Organizations Must Evolve Beyond Genres

During my recent conversation with Clive Chang, President and CEO of YoungArts, he shared a story that perfectly captures a fundamental problem in our field: A young artist had just won YoungArts’ top prize in dance for his exceptional tap dancing. When Clive asked where he was headed next, the answer was surprising: New England…

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Can I Use This Song in My Ad?
Digital Advertising, Content Creation & Strategy

Jun 10, 2025
5 Min Read


Can I Use This Song in My Ad?

Whether you’re launching a season, teasing a new performance, or hyping up an exhibition, music can transform your ad. The rig…

Creative Is the New Targeting
Content Creation & Strategy, Digital Advertising

May 07, 2025
7 Min Read


Creative Is the New Targeting

Not too long ago, success in digital advertising was largely about how skillfully you could pull the right levers inside ad plat…

Let’s Talk About Meta
Digital Advertising, Leadership

Jan 16, 2025
5 Min Read


Let’s Talk About Meta

Last week, Meta’s Mark Zuckerberg announced that the social media giant is eliminating fact-checking. In its place, they are c…

Navigating the TikTok Ban
Digital Advertising

Jan 13, 2025
4 Min Read


Navigating the TikTok Ban

This is a developing story. Please bookmark this tab—we will update this blog post as new information becomes available. Last …

AI Apps to Take Time Back
Content Creation & Strategy, AI, Digital Advertising

Dec 02, 2024
7 Min Read


AI Apps to Take Time Back

As arts marketers, we’re always asked to do more with less—create more content, launch more campaigns, analyze more data…

The Continuous Case for Google Grants
Digital Advertising

Nov 05, 2024
6 Min Read


The Continuous Case for Google Grants

Note: this post was originally written in September 2024, and was updated in November 2024. Two years ago we told you what Googl…


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