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The Longtail Blog The Longtail Blog

The Longtail Blog

Your Arts Marketing Blog

Sharpen your digital skills with blog posts that will help you market smarter. Topics include digital marketing, website analytics and optimization, arts leadership, and so much more.

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AI Toolkit For Arts Marketers
Content Creation & Strategy, Digital Advertising
Dec 02, 2024
7 Min Read
AI Toolkit For Arts Marketers
As arts marketers, we’re always asked to do more with less—create more content, launch more campaigns, analyze more data, and manage more collaborations—all while keeping up with our regular duties. It can feel like there’s always another task stacking up on our to-do lists. But here’s the good news: AI is here to help lighten…
6 Tips for Fostering Connection from Wichita Symphony Orchestra
Ask the Industry
Nov 13, 2024
6 Min Read
6 Tips for Fostering Connection from Wichita Symphony Orchestra
Across the arts—from concert halls to galleries, theaters to cinemas—we all face a common challenge: drawing in new audiences and helping them feel welcome in spaces that can feel unfamiliar or intimidating.  We know our art forms have the power to connect and inspire, but jargon-filled marketing materials (raise your hand if your “short and…

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The Continuous Case for Google Grants
Digital Advertising
Nov 05, 2024
6 Min Read
The Continuous Case for Google Grants
Note: this post was originally written in September 2024, and was updated in November 2024. Two years ago we told you what Googl...
Turning New Ticket Buyers Into Longtime Fans
Digital Advertising, Leadership
Oct 28, 2024
5 Min Read
Turning New Ticket Buyers Into Longtime Fans
As the Executive Director of Ballet Austin, I’ve seen firsthand how the arts industry grapples with reaching new audiences qui...
Ask CI: What Is Programmatic Expansion?
Digital Advertising
Sep 16, 2024
4 Min Read
Ask CI: What Is Programmatic Expansion?
Let’s level with each other: “programmatic” is a marketing buzzword that has been thrown around for the last decade, but e...
Political Ads on Meta in 2024
Digital Advertising
Sep 03, 2024
5 Min Read
Political Ads on Meta in 2024
Learn more about the U.S. Ad Restriction period and other considerations while running Facebook ads (political or not) during th...
How Do I Optimize Holiday Gift Campaigns?
Digital Advertising
Aug 08, 2024
5 Min Read
How Do I Optimize Holiday Gift Campaigns?
Note: this post was originally written in November 2023, and was updated with new data in August 2024. The season for giving is ...
A/B Testing With Meta’s Tools
Digital Advertising
Jul 25, 2024
5 Min Read
A/B Testing With Meta’s Tools
We’re always, unofficially, testing and learning within our social campaign strategies. Whether we’re looking at organic or ...
Deciding When to Go Dynamic
Digital Advertising
Jul 22, 2024
6 Min Read
Deciding When to Go Dynamic
Note: this post was originally written in November 2023, and was updated with new data in July 2024. The world of digital market...
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