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The Longtail Blog The Longtail Blog

The Longtail Blog

Your Arts Marketing Blog

Sharpen your digital skills with blog posts that will help you market smarter. Topics include digital marketing, website analytics and optimization, arts leadership, and so much more.

Featured Insights

How Hospitality Drives Client and Audience Success
CI HQ
Jan 28, 2025
11 Min Read
How Hospitality Drives Client and Audience Success
I recently was invited to sit down with Matthew Hancock, Principal at Praxis Consulting Group, to reflect on and discuss the heart of CI’s work and how a renewed focus on hospitality has strengthened client partnerships. Keep reading for a deeper look at this people-first approach and the ripple effects it could have on industry…
Charting the Future
CI HQ, Leadership
Jan 21, 2025
10 Min Read
Charting the Future
Making meaningful progress in 2025 will come down to transforming how we think.

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Let’s Talk About Meta
Digital Advertising, Leadership
Jan 16, 2025
5 Min Read
Let’s Talk About Meta
Last week, Meta’s Mark Zuckerberg announced that the social media giant is eliminating fact-checking. In its place, they are c...
Navigating the TikTok Ban
Digital Advertising
Jan 13, 2025
4 Min Read
Navigating the TikTok Ban
This is a developing story. Please bookmark this tab—we will update this blog post as new information becomes available. Last ...
AI Toolkit For Arts Marketers
Content Creation & Strategy, Digital Advertising
Dec 02, 2024
7 Min Read
AI Toolkit For Arts Marketers
As arts marketers, we’re always asked to do more with less—create more content, launch more campaigns, analyze more data...
The Continuous Case for Google Grants
Digital Advertising
Nov 05, 2024
6 Min Read
The Continuous Case for Google Grants
Note: this post was originally written in September 2024, and was updated in November 2024. Two years ago we told you what Googl...
Turning New Ticket Buyers Into Longtime Fans
Digital Advertising, Leadership
Oct 28, 2024
5 Min Read
Turning New Ticket Buyers Into Longtime Fans
As the Executive Director of Ballet Austin, I’ve seen firsthand how the arts industry grapples with reaching new audiences qui...
Ask CI: What Is Programmatic Expansion?
Digital Advertising
Sep 16, 2024
4 Min Read
Ask CI: What Is Programmatic Expansion?
Let’s level with each other: “programmatic” is a marketing buzzword that has been thrown around for the last decade, but e...
Political Ads on Meta in 2024
Digital Advertising
Sep 03, 2024
5 Min Read
Political Ads on Meta in 2024
Learn more about the U.S. Ad Restriction period and other considerations while running Facebook ads (political or not) during th...
How Do I Optimize Holiday Gift Campaigns?
Digital Advertising
Aug 08, 2024
5 Min Read
How Do I Optimize Holiday Gift Campaigns?
Note: this post was originally written in November 2023, and was updated with new data in August 2024. The season for giving is ...
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