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Search Engine Optimization Search Engine Optimization

Search Engine Optimization

It’s time to pull rank

SEO is indispensable to arts marketers. Ranking highly in organic search results increases discoverability on the search engine results page (SERP), which means free upper-funnel traffic and new audiences connecting with your organization’s offerings.

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Optimize your site with CI

Our expertise includes both technical optimization and search-first content creation to help you build brand awareness, increase conversions, and drive sales.

Technical SEO

The goal of technical SEO is to make it as easy as possible for Google to discover, understand, and index every single piece of content on your website. There are lots of pieces to the technical puzzle, from title tags and meta descriptions to site structure and schema—we’ll help your team break it down step-by-step.

Keyword Research

Tag Design & Implementation

SEO Content Strategy

Ongoing Optimization

What can SEO do for you?

From taking control of site visibility to increasing your organization’s presence on the SERP, SEO is vital to help you maximize your organic traffic potential.

SEO Partnerships in Action

53% of overall clicks attributed to blog content

Check out how we helped Manhattan Neighborhood Network turn their blog into an upper-funnel dream that directly increased clicks to their website.

Read our Case Study

144% rise in users who found season landing page

Explore how we helped McCallum Theatre take control of the SERP with a full site evaluation, keyword research, and title tag and meta description optimization.

Read our Case Study

More about SEO

Your 2024 Digital Priorities
Digital Advertising, Email Marketing, Search Engine Optimization, Website Analytics & Optimization
Feb 14, 2024
Your 2024 Digital Priorities
As we step into the bright and promising year of 2024, the digital marketing landscape evolves at almost a breakneck pace. Artif...
Where Do Arts Buyers Search?
Digital Advertising, Search Engine Optimization
Aug 17, 2023
Where Do Arts Buyers Search?
With social platforms like Instagram and TikTok transforming into search hotspots, is investing in Google paid search (SEM) stil...
SEO for Content Creators
Search Engine Optimization
Feb 15, 2023
SEO for Content Creators
Explore tips and best practices to turn your blog into a search-first resource that answers relevant search queries....
Solving The Nutcracker Problem
Search Engine Optimization
Dec 14, 2022
Solving The Nutcracker Problem
SEO is integral to your holiday programming strategy so discover how your events can drive high-quality, organic traffic to your...
Rethink Your Blog as a Search-First Tool
Search Engine Optimization, Content Creation & Strategy
Jul 01, 2022
Rethink Your Blog as a Search-First Tool
Learn how to optimize your blog posts for the Search Engine Results Page (SERP) to reach new patrons, increase website traffic, ...
The Personal Worlds of Search and Email
Email Marketing, Search Engine Optimization
Jul 28, 2021
The Personal Worlds of Search and Email
Explore the worlds of SEM and email marketing while getting actionable tips to increase relevance, quality score, sender reputat...
Meet the New and Improved Benchmark Study
Content Creation & Strategy, Digital Advertising, Email Marketing, Leadership, Search Engine Optimization, Website Analytics & Optimization
Nov 19, 2018
Meet the New and Improved Benchmark Study
The 2017 Arts Industry Digital Marketing Benchmark Study is available for download and this sixth edition holds a ton of new dat...
Why It’s Time to Reno Your SEO
Search Engine Optimization
Feb 21, 2018
Why It’s Time to Reno Your SEO
Just like your website isn’t a “set it and forget it” channel, SEO and analytics are ongoing efforts that need consistent ...

Ready to own the SERP?

Let’s talk about an SEO partnership that works for your team.