Search is changing. SEO remains indispensable to arts marketers—it’s just bigger and broader now, taking into account AI search and answer engines like ChatGPT.
What’s not changing? People want to find the arts. They want to find things to do. Ranking highly across various search and answer engines (Google ChatGPT, Claude, etc.) increases discoverability, which means free traffic across the marketing funnel, and new audiences connecting with your organization’s offerings.
Search is not a channel, it’s a behavior.
LET’S GET STARTEDGreat search rank optimization can be a solution to some of your toughest marketing challenges. Losing ticket sales to resellers? Looking at a website redesign? Here’s how SEO & AEO can help!
Make sure your website ranks on the search engine results page (SERP) above ticket resellers and directs patrons to the Official Box Office. We’ll help you use site structure, schema, and other technical SEO tools so that you appear alongside the third-party ticket resellers and within AI responses —and ensure that patrons purchase through your organization rather than scalpers.
Technical search work is all about making your site as readable as possible to Google and ChatGPT to make sure it can understand and index your pages. You can have the best content in the world, but if your site isn’t readable to these engines, then it isn’t going to appear when people are searchinG.
Our SEO/AI Search Evaluations look through your website and summarize the technical issues and opportunities that are present on your site, culminating in an SEO/AI Search Roadmap that can guide you through making your website organic search-friendly.
From taking control of site visibility to increasing your organization’s presence on the SERP, SEO and AEO work is vital to help you maximize your organic traffic potential and ensure that your would-be patrons are getting the correct answers from channels like ChatGPT.
Check out how we helped Manhattan Neighborhood Network turn their blog into an upper-funnel dream that directly increased clicks to their website.
Explore how we helped McCallum Theatre take control of the SERP with a full site evaluation, keyword research, and title tag and meta description optimization.
Ready to PULL RANK?
Let’s talk about an search optimization partnership that works for your team.
