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Content Strategy & Creation Content Strategy & Creation

Content Strategy & Creation

Your content sets the tone

Curious how powerful your digital campaigns can be? The answer is in your content. When paired with a thoughtful strategy, great digital content will ignite your brand, build and engage audiences, and inspire action. It’s time to level up.

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Fantastic content is an art and a science

We work as an extension of your team to deliver expert creative direction, design, copywriting, and holistic strategy support for your promoted campaigns.

Content Creation for Paid Campaigns

Give us your paid ads, and we’ll give you results. Whether you’re in need of creative solutions for on-sale, seasonal programming or development campaigns, CI’s content team will own your paid content from start to finish, allowing your team to reinvest their valuable time.

We’ll create:

  • Powerful video content
  • Benefits-driven copy for segmented audiences
  • Immersive carousels
  • Animated key art
  • Branded headshots
  • And so much more

Brand Voice & Tone Workshops

Content Strategy Recommendations

Content Strategy Office Hours

Beautiful, Timely, Benefits-Driven Campaigns

Creating consistent and engaging content can be a challenge, especially if you have a ton of programming, limited assets, or all of the above. Trust us — you’re not alone. We work with partners across genres to strategize, produce, and execute stellar promoted posts that drive revenue.

Is a Voice & Tone workshop right for you?

Our two-hour content deep dives are perfect for organizations looking to align their teams, harness their brand voice, and start developing content that will increase sales, leads, and audience connection.

Content Partnerships in Action

114% to revenue goal

Check out how we worked with The Washington Ballet to refresh their digital strategy and paid social content for The Nutcracker.

Read our Case Study

Conquering the Asset Desert

Explore how CI’s content experts can take your key art from static to scroll-stopping – especially when you don’t have a ton of assets to work with.

Read the blog

“First Stage was heading into a new season and was lacking a key content creator. CI’s content experts saved the day! They did a stellar job producing social content that was clear, concise, engaging, and yielded positive results. I’m more than grateful for CI’s content expertise to help us get our season off on the right foot!”

Jennifer Hubbartt
Jennifer Hubbartt Director of Marketing & Communications, First Stage

“It has been incredibly helpful to collaborate with CI’s content team. They’re supportive, responsive, and timely. They also have a great understanding of TWB’s brand and audiences, and they make suggestions that help us think more about our overall strategy. By working with CI, I’ve been able to delegate more of my time to other crucial elements of our marketing plan.”

Amber Chabus
Amber Chabus Marketing Manager, The Washington Ballet

More about Content Strategy

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Foreign Language Facebook Posts
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Discover how Carnegie Hall reached multilingual audiences with foreign language posts, which helped them connect with new patron...
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Ask the Industry provides insight into commonly asked questions. This month, we’re asking, “What’s your advice for an orga...

Ready to connect?

Let’s talk about a content partnership that works for your team.