Skip to content
Follow Us

Get the best of Capacity Interactive delivered to your inbox.

This field is for validation purposes and should be left unchanged.
Content Strategy & Creation Content Strategy & Creation

Content Strategy & Creation

Your content sets the tone

Curious how powerful your digital campaigns can be? The answer is in your content. When paired with a thoughtful strategy, great digital content will ignite your brand, build and engage audiences, and inspire action. It’s time to level up.

Let’s Get Started

Fantastic content is an art and a science

We work as an extension of your team to deliver expert creative direction, design, copywriting, and holistic strategy support for your promoted campaigns.

Content Creation for Paid Campaigns

Give us your paid ads, and we’ll give you results. Whether you’re in need of creative solutions for on-sale, seasonal programming or development campaigns, CI’s content team will own your paid content from start to finish, allowing your team to reinvest their valuable time.

We’ll create:

  • Powerful video content
  • Benefits-driven copy for segmented audiences
  • Immersive carousels
  • Animated key art
  • Branded headshots
  • And so much more

Brand Voice & Tone Workshops

Content Strategy Recommendations

Content Strategy Office Hours

Beautiful, Timely, Benefits-Driven Campaigns

Creating consistent and engaging content can be a challenge, especially if you have a ton of programming, limited assets, or all of the above. Trust us — you’re not alone. We work with partners across genres to strategize, produce, and execute stellar promoted posts that drive revenue.

Is a Voice & Tone workshop right for you?

Our two-hour content deep dives are perfect for organizations looking to align their teams, harness their brand voice, and start developing content that will increase sales, leads, and audience connection.

Content Partnerships in Action

114% to revenue goal

Check out how we worked with The Washington Ballet to refresh their digital strategy and paid social content for The Nutcracker.

Read our Case Study

Conquering the Asset Desert

Explore how CI’s content experts can take your key art from static to scroll-stopping – especially when you don’t have a ton of assets to work with.

Read the blog

“First Stage was heading into a new season and was lacking a key content creator. CI’s content experts saved the day! They did a stellar job producing social content that was clear, concise, engaging, and yielded positive results. I’m more than grateful for CI’s content expertise to help us get our season off on the right foot!”

Jennifer Hubbartt
Jennifer Hubbartt Director of Marketing & Communications, First Stage

“It has been incredibly helpful to collaborate with CI’s content team. They’re supportive, responsive, and timely. They also have a great understanding of TWB’s brand and audiences, and they make suggestions that help us think more about our overall strategy. By working with CI, I’ve been able to delegate more of my time to other crucial elements of our marketing plan.”

Amber Chabus
Amber Chabus Marketing Manager, The Washington Ballet

More about Content Strategy

AI Toolkit For Arts Marketers
Content Creation & Strategy, Digital Advertising
Dec 02, 2024
7 Min Read
AI Toolkit For Arts Marketers
As arts marketers, we’re always asked to do more with less—create more content, launch more campaigns, analyze more data...
How Long Should Meta Ad Videos Be?
Content Creation & Strategy
Jul 17, 2024
4 Min Read
How Long Should Meta Ad Videos Be?
Note: this post was originally written in August 2023, and was updated with new data in July 2024. Video remains the dominant c...
Conquering the Asset Desert
Content Creation & Strategy
Apr 27, 2023
4 Min Read
Conquering the Asset Desert
With short attention spans and competing internal priorities, it can feel overwhelming to think of fresh content ideas for paid ...
TikTok and Vertical Video
Content Creation & Strategy
Jan 19, 2023
6 Min Read
TikTok and Vertical Video
Start creating engaging TikTok and Reels content with expert tips and resources. ...
Rethink Your Blog as a Search-First Tool
Search Engine Optimization, Content Creation & Strategy
Jul 01, 2022
6 Min Read
Rethink Your Blog as a Search-First Tool
Learn how to optimize your blog posts for the Search Engine Results Page (SERP) to reach new patrons, increase website traffic, ...
Creating Accessible Social Content
Content Creation & Strategy
May 25, 2022
10 Min Read
Creating Accessible Social Content
Learn how the Capacity Interactive marketing team began their journey to develop an accessibility strategy for social media, and...
The Arts Marketer’s Guide to Instagram Reels
Content Creation & Strategy, Digital Advertising
Mar 01, 2022
7 Min Read
The Arts Marketer’s Guide to Instagram Reels
Are Instagram Reels right for your social strategy? Learn everything you need to know to make the call, from goals and resources...
The Ultimate Pivot to Streaming Video
Ask the Industry, Content Creation & Strategy
Oct 19, 2020
5 Min Read
The Ultimate Pivot to Streaming Video
Discover how you can embrace a new landscape during the pandemic to create livestream performances that elevate your art form in...
Your Livestream Platform Guide
Content Creation & Strategy
May 21, 2020
4 Min Read
Your Livestream Platform Guide
Get to know the various livestream platforms available, and understand what questions to ask as you're choosing a solution for y...
Digital Marketing Recommendations During the COVID-19 Outbreak
Digital Advertising, Content Creation & Strategy, Email Marketing, Leadership, Search Engine Optimization
Mar 13, 2020
6 Min Read
Digital Marketing Recommendations During the COVID-19 Outbreak
Learn more about how arts organizations can respond to COVID-19 from a digital marketing perspective and continue to play an imp...
Arts Marketers: Let’s Talk Stock Imagery
Content Creation & Strategy
Mar 12, 2020
6 Min Read
Arts Marketers: Let’s Talk Stock Imagery
Discover how Dorset Theatre Festival leaned into using stock images to create Facebook content when no production photos were av...
Foreign Language Facebook Posts
Digital Advertising, Content Creation & Strategy
Nov 13, 2019
5 Min Read
Foreign Language Facebook Posts
Discover how Carnegie Hall reached multilingual audiences with foreign language posts, which helped them connect with new patron...
Embracing the Unexpected with Video Content
Content Creation & Strategy
Sep 12, 2019
5 Min Read
Embracing the Unexpected with Video Content
In today's digital world, it's important to prioritize video content. Discover how you can do this successfully at your organiza...
5 Tips for Producing a More Effective Video
Content Creation & Strategy
Aug 30, 2019
4 Min Read
5 Tips for Producing a More Effective Video
Want to capture viewers' attention and keep them interested? Here are five tips to help you produce videos that are visually app...

Ready to connect?

Let’s talk about a content partnership that works for your team.