Email Marketing

Not only are audiences checking their email constantly, but to receive your email, they have raised their hand to hear more from your organization. As privacy regulations grow more prevalent, first-party data from your users (like email) will be even more crucial to getting your messages out there. Purchase paths contain multiple touchpoints, and email can work together with other digital marketing channels for a holistic and efficient strategy.

It’s a powerful opportunity to personalize content for your audience segments at a low cost—but email can often feel last-minute and overwhelming, lacking meaningful strategy. 

Proper analysis and strategic deployment of emails will help you further engage your current audiences, make an excellent first impression with new users, and collect and maintain invaluable first-party data, setting your organization up for future success.

It depends! We will need access for projects that involve getting data from the ESP, creating content in-platform, or extensive analysis. For best practices or strategic support, that access might be optional.

You have the reins on your email campaigns and remain in control. We’re happy to advise on segmentation, timing, and content, but you know your audience and organization best, so you can pull the lists and hit send on any content we create for you.

Capacity is happy to help with strategy, timing, and content around automated emails. However, most automated emails require a solid connection between your Email Service Provider and Customer Relationship Manager database. Capacity does not offer consulting around CRM databases – your CRM and ESP support teams are the best equipped to handle these questions.