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Email Marketing Email Marketing

Email Marketing

Make every email matter

Email is a powerful, low-cost tool to cultivate personal connection with your patrons. Coupled with a thoughtful strategy, it’s also one of the most consistently effective channels to drive revenue and increase audience engagement.

LET’S GET STARTED

How will we boost your email ROI?

Every email marketing partnership is customized. We tailor our approach to help your team increase traffic, drive sales, and nurture an ongoing relationship with your audience.

Campaign Strategy

CI will join your team as expert thought partners to help you make the most of this valuable channel. Whether it’s refining segmentation, welcoming new leads, or developing a cross-channel campaign calendar, our strategic support gives you the tools to grow your inbox impact.

Best Practices

Custom Dashboards

Analytics & Insights

Craft your email strategy with CI

Expert email analysis will help you further engage your current audiences, make an excellent first impression with new users, and collect and maintain invaluable first-party data, setting your organization up for future success.

Explore CI's Email Resources

A Gift for Your Subscribers: Special Opt-Outs

Discover how you can connect deeper with audiences by sending a preemptive email offering opt-outs for particular holidays.

A Gift for Your Subscribers: Special Opt-Outs

Webinar: Unlock Your Email Potential

Learn more about the importance of a solid first-party data strategy, Apple’s Mail Privacy Protection, and which metrics you need to measure success.

Webinars & Training

More about Email Marketing

Your 2024 Digital Priorities
Digital Advertising, Email Marketing, Search Engine Optimization, Website Analytics & Optimization
Feb 14, 2024
Your 2024 Digital Priorities
As we step into the bright and promising year of 2024, the digital marketing landscape evolves at almost a breakneck pace. Artif...
Apple’s Mail Privacy Protection
Email Marketing
Nov 10, 2021
Apple’s Mail Privacy Protection
Learn more about Apple’s Mail Privacy Protection and how it will impact your email marketing strategy, and how you measure its...
The Personal Worlds of Search and Email
Email Marketing, Search Engine Optimization
Jul 28, 2021
The Personal Worlds of Search and Email
Explore the worlds of SEM and email marketing while getting actionable tips to increase relevance, quality score, sender reputat...
The Care and Cultivation of New Leads
Digital Advertising, Email Marketing
Feb 07, 2020
The Care and Cultivation of New Leads
Discover how you can build a permission marketing approach - from stellar lead generation to triggered emails that welcome new s...
Opening the Doors to New Leads
Digital Advertising, Email Marketing
Jan 30, 2020
Opening the Doors to New Leads
Discover how we helped Emerson Colonial Theatre build a successful, long-term lead generation strategy across genres and audienc...
Level Up Your Email Marketing
Email Marketing
Sep 06, 2019
Level Up Your Email Marketing
Ready to take your email marketing game to the next level? Check out these tips to help you send more anticipated, personal, and...
Simple Segmentation Strategies that Work
Ask the Industry, Email Marketing
Jul 17, 2019
Simple Segmentation Strategies that Work
Discover how two arts organizations utilize detailed segmentation strategies to increase return on investment (ROI) from email m...
Meet the New and Improved Benchmark Study
Content Creation & Strategy, Digital Advertising, Email Marketing, Leadership, Search Engine Optimization, Website Analytics & Optimization
Nov 19, 2018
Meet the New and Improved Benchmark Study
The 2017 Arts Industry Digital Marketing Benchmark Study is available for download and this sixth edition holds a ton of new dat...

Frequently Asked Questions

Why is email marketing important to a digital strategy?

Not only are audiences checking their email constantly, but to receive your email, they have raised their hand to hear more from your organization. As privacy regulations grow more prevalent, first-party data from your users (like email) will be even more crucial to getting your messages out there. Purchase paths contain multiple touchpoints, and email can work together with other digital marketing channels for a holistic and efficient strategy.

Why should my organization invest in email marketing?

It’s a powerful opportunity to personalize content for your audience segments at a low cost—but email can often feel last-minute and overwhelming, lacking meaningful strategy. 

Proper analysis and strategic deployment of emails will help you further engage your current audiences, make an excellent first impression with new users, and collect and maintain invaluable first-party data, setting your organization up for future success.

Does CI need access to my Email Service Provider?

It depends! We will need access for projects that involve getting data from the ESP, creating content in-platform, or extensive analysis. For best practices or strategic support, that access might be optional.

Will CI hit send or initiate campaigns for my organization?

You have the reins on your email campaigns and remain in control. We’re happy to advise on segmentation, timing, and content, but you know your audience and organization best, so you can pull the lists and hit send on any content we create for you.

Can CI get my automated email to work?

CI is happy to help with strategy, timing, and content around automated emails. However, most automated emails require a solid connection between your Email Service Provider and Customer Relationship Manager database. CI does not offer consulting around CRM databases – your CRM and ESP support teams are the best equipped to handle these questions.

Ready to ignite some inboxes?