


Email Marketing
Make every email matter
Email is a powerful, low-cost tool to cultivate personal connection with your patrons. Coupled with a thoughtful strategy, it’s also one of the most consistently effective channels to drive revenue and increase audience engagement.
How will we boost your email ROI?
Every email marketing partnership is customized. We tailor our approach to help your team increase traffic, drive sales, and nurture an ongoing relationship with your audience.
Campaign Strategy
Drawing on CI’s strong campaign management on social media, audience behavior, and industry-wide learnings, we will help you make the most of this valuable channel. We can create strategies to welcome new leads, strengthen your use of automations to work smarter, or develop a comprehensive campaign calendar to take the guesswork out of email strategy.
Custom Dashboards
Strategic Support
Measurement & Testing
Craft your email strategy with CI
Expert email analysis will help you further engage your current audiences, make an excellent first impression with new users, and collect and maintain invaluable first-party data, setting your organization up for future success.
Explore CI's Email Resources

How We Helped Jazz at Lincoln Center Raise More Money
Utilizing a detailed email strategy, engaging email design, and benefits-driven copywriting, we helped Jazz at Lincoln Center raise significant development revenue in a very competitive season.

How We Helped MPAC and OSF Collect and Act on Data with Email Dashboards
Custom email dashboard solutions allow Mayo Performing Arts Center (MPAC) and Oregon Shakespeare Festival (OSF) to pull in data from numerous sources to provide data-driven analysis, recommendations, and solutions.
Frequently Asked Questions
Why is email marketing important to a digital strategy?
Not only are audiences checking their email constantly, but to receive your email, they have raised their hand to hear more from your organization. As privacy regulations grow more prevalent, first-party data from your users (like email) will be even more crucial to getting your messages out there. Purchase paths contain multiple touchpoints, and email can work together with other digital marketing channels for a holistic and efficient strategy.
Why should my organization invest in email marketing?
It’s a powerful opportunity to personalize content for your audience segments at a low cost—but email can often feel last-minute and overwhelming, lacking meaningful strategy.
Proper analysis and strategic deployment of emails will help you further engage your current audiences, make an excellent first impression with new users, and collect and maintain invaluable first-party data, setting your organization up for future success.
Does CI need access to my Email Service Provider?
It depends! We will need access for projects that involve getting data from the ESP, creating content in-platform, or extensive analysis. For best practices or strategic support, that access might be optional.
Will CI hit send or initiate campaigns for my organization?
You have the reins on your email campaigns and remain in control. We’re happy to advise on segmentation, timing, and content, but you know your audience and organization best, so you can pull the lists and hit send on any content we create for you.
Can CI get my automated email to work?
CI is happy to help with strategy, timing, and content around automated emails. However, most automated emails require a solid connection between your Email Service Provider and Customer Relationship Manager database. CI does not offer consulting around CRM databases – your CRM and ESP support teams are the best equipped to handle these questions.
Questions We Can Help You Answer
- Am I sending too many emails? Am I overwhelming my audience?
- How can cross-sell and up-sell audiences via email?
- Is my segmentation too broad? Too detailed?
- Who in my audience should get fundraising emails?
- How do I send emails about all our programs without shoving them all in one email?
- How do my metrics compare against my peers? How can I improve my click rate?
Additional Services
More about Email Marketing
Ready to ignite some inboxes?