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Digital Advertising Digital Advertising

Digital Advertising

Digital strategies that build passion for cultural brands

The arts and cultural industry deserves digital marketing that works. We’ll provide you with strategic direction, industry insights, and digital expertise to implement a custom digital marketing plan that moves your entire organization forward. And we’ll collaborate with your team every step of the way.

LET’S GET STARTED

Let's build a partnership

We only offer digital advertising strategies on platforms that generate results and sustain audience loyalty. The platforms we prioritize are content-driven, build strong relationships, and drive revenue.

Attract

We’ll introduce your organization to new audiences. From lookalike and interest targeting to branded video ads or jumping on the latest content trend, we’ll help you set the stage for authentic audience relationships.

Engage

Delight

What you'll get with every campaign

Where Will My Digital Advertising Appear?

We are flexible and build partnerships based on client needs. We will work with you to build a custom media mix that can include (but is not necessarily limited to) the following channels.

Preferred Partner Status

Google Premier Partner

We’re recognized for our exceptional use of Google Products, which grants us access to gated tools, beta programs, and more. We’re also on Google’s list of Certified Professionals and have direct contacts with Google’s Ticketing and Live Event division.

Meta Preferred Agency Partner

We’re recognized as Meta superusers, which means insider access to Meta’s suite tools, training, and events. Meta is a regular sponsor and featured speaker at our annual Digital Marketing Boot Camp for the Arts conference.

Spotify Certified Partner

We’re recognized for our extraordinary advertising expertise on Spotify, helping arts organizations run highly-targeted digital audio and video ads.

More about Digital Advertising

The Continuous Case for Google Grants
Digital Advertising
Sep 23, 2024
5 Min Read
The Continuous Case for Google Grants
Two years ago we told you what Google Grants can and can’t do for nonprofits wanting to take advantage of free search advertis...
Ask CI: What Is Programmatic Expansion?
Digital Advertising
Sep 16, 2024
4 Min Read
Ask CI: What Is Programmatic Expansion?
Let’s level with each other: “programmatic” is a marketing buzzword that has been thrown around for the last decade, but e...
Political Ads on Meta in 2024
Digital Advertising
Sep 03, 2024
5 Min Read
Political Ads on Meta in 2024
Learn more about the U.S. Ad Restriction period and other considerations while running Facebook ads (political or not) during th...
How Do I Optimize Holiday Gift Campaigns?
Digital Advertising
Aug 08, 2024
5 Min Read
How Do I Optimize Holiday Gift Campaigns?
Note: this post was originally written in November 2023, and was updated with new data in August 2024. The season for giving is ...
A/B Testing With Meta’s Tools
Digital Advertising
Jul 25, 2024
5 Min Read
A/B Testing With Meta’s Tools
We’re always, unofficially, testing and learning within our social campaign strategies. Whether we’re looking at organic or ...
Deciding When to Go Dynamic
Digital Advertising
Jul 22, 2024
6 Min Read
Deciding When to Go Dynamic
Note: this post was originally written in November 2023, and was updated with new data in July 2024. The world of digital market...
Which Google Channel is Right for Me?
Digital Advertising
Apr 25, 2024
8 Min Read
Which Google Channel is Right for Me?
You may have noticed quite a few shifts in the Google landscape as of late: Discovery campaigns have been upgraded to Demand Gen...
Building Trust by Respecting User Privacy
Digital Advertising, Leadership, Privacy
Mar 06, 2024
7 Min Read
Building Trust by Respecting User Privacy
Data privacy, as a concept, tends to make us want to put our heads in the sand. It encompasses so much across our organizations...
How Can I Promote Lesser-Known Titles?
Digital Advertising
Mar 02, 2024
4 Min Read
How Can I Promote Lesser-Known Titles?
In the dynamic landscape of the arts industry, promoting lesser-known titles presents a unique challenge. These artistic gems of...
Leveraging AI in Google and Meta
Digital Advertising
Feb 21, 2024
11 Min Read
Leveraging AI in Google and Meta
AI. Just hearing the word is sure to conjure strong feelings, be it excitement for a new frontier or sweat-inducing nerves about...
Your 2024 Digital Priorities
Digital Advertising, Email Marketing, Search Engine Optimization, Website Analytics & Optimization
Feb 14, 2024
5 Min Read
Your 2024 Digital Priorities
As we step into the bright and promising year of 2024, the digital marketing landscape evolves at almost a breakneck pace. Artif...
Should I Use Meta’s CTA Buttons?
Digital Advertising
Feb 12, 2024
3 Min Read
Should I Use Meta’s CTA Buttons?
To button or not to button—that is the question so many organizations ask. The button in this case is specifically referring t...
Diversifying Beyond Google and Meta
Digital Advertising
Feb 07, 2024
6 Min Read
Diversifying Beyond Google and Meta
At CI, we understand that resources—like time, money, and staff—are limited. When managing paid advertising for our clients,...
How Do I Craft a Delight Campaign?
Digital Advertising
Jan 03, 2024
4 Min Read
How Do I Craft a Delight Campaign?
Fans of the flywheel model know that a stellar audience experience is key to building momentum for future sales. There are so ma...

Ready to engage audiences?

Let’s talk about a digital advertising partnership that works for your team.