Digital Advertising

DRIVE REVENUE. GROW AUDIENCES. ADVANCE YOUR MISSION.

You know your story—we help you amplify it. With campaigns tailored to your organization’s needs, we combine deep arts and culture expertise with smart strategy to help you reach the right people, sell more tickets, and build lasting connections that fuel long-term impact.

LET’S GET STARTED

What makes Capacity different?

We’re not just digital marketers. We’re experts in the arts, culture, and live events. At Capacity, we’ve spent 15+ years helping cultural organizations thrive in a crowded digital world. That means we understand your seasons, your challenges, and your audience’s mindset. We turn clicks into conversions, and we pack your houses and galleries, as our namesake avows.

Client-First Strategy

Whether you’re planning a season launch, promoting a high-stakes performance, or looking to deepen brand awareness for your organization, we’ll design a strategy around your unique goals. Our focus is on long-term audience growth and lasting impact, not just short-term clicks.

True Strategic Partnership

What You Get

We specialize in…

We only recommend channels that build connection and drive results. We will work with you to build a custom media mix that can include but isn’t limited to:

Social Google Programmatic Expansion Streaming Audio & Podcasts

Sales & Storytelling

Advertising via paid social provides some of the most granular targeting options in the media mix, not to mention visually rich storytelling to drive sales and build community. Working across Meta, TikTok, Reddit, and more, we’ll bring advanced strategy and creative guidance to your social advertising.

Dynamic Channel Coverage

The Google suite of advertising tools and campaign types provides enormous reach and coverage with dynamic targeting and creative options. We’re experts at aligning your goals with the key benefits of Search, YouTube, PerformanceMax, DemandGen, and Display to craft a full funnel Google strategy for your organization.

Broader Reach

Amplify your impact and reach your audience everywhere. We combine Connected TV’s immersive video, Digital Out-of-Home’s broad reach, and premium display’s credibility to create a cohesive, high-impact brand experience.

Target Listeners

Reach audiences when they are actively listening to streaming music and podcasts with highly specific targeting and better measurement than traditional radio. We work across streaming platforms, including Spotify and AudioGo, to reach your audience through contextual and behavioral targeting.

We’re Certified, So You’re Supported

Capacity team members are superusers of digital platforms. Because of that, we are recognized for our exceptional use of their tools. We’ve earned multiple credentials that grant us access to gated tools, beta programs, expedited support and customer service, and more. Our status entitles our clients not only to best-in-class campaign execution, but also opportunities to be on the leading edge of new platform innovations.

Results That Speak For Themselves

EXPAND CHANNELS

To Win New Audiences

ICA/Boston and The Guthrie

Capacity helped ICA/Boston and the Guthrie Theater expand beyond Google and Meta and leverage new platforms to grow their audiences.

Blockbuster results.

The Cape Playhouse

Capacity helped a historical summer playhouse achieve blockbuster results on a limited budget by reengaging past patrons and newly-reaching tourists on Meta and Google.

On Meta ad spend

THE RIDE

Through an iterative approach to targeting and messaging on Meta, CI was able to provide audience insights to THE RIDE that honed in on the prospective visitors most ready to buy.

Capacity is like having a dynamic contributor on our team—a multi-talented person on top of digital trends, successfully monitoring numerous simultaneous campaigns, and always with a smile!

Sara Villagio Chief Marketing Officer, Carnegie Hall

Capacity has changed the way we see, value, and assess digital marketing. Not only do they help our team get real, trackable, outstanding results, but our staff gets invaluable training and development through our partnership.

Mariclare Hulbert Former Director of Marketing and Communication, Jacob’s Pillow Dance Festival

Capacity makes digital marketing painless. Their experts are organized, clear, eager to teach, and completely dedicated to crafting the right strategy for us. Plus they’re all so nice!

Morgan Boecher Former Communications Marketing Manager, Caramoor

Capacity is an extension of our Rock & Roll Hall of Fame marketing team, actively partnering with us to test and learn, optimize digital campaigns, leverage analytics, and exceed our shared goals.

Dawn Wayt Vice President of Marketing and Sales, Rock and Roll Hall of Fame

OUR CLIENTS

We’re proud to partner with over 200 performing arts organizations, museums, orchestras, and cultural institutions across the U.S. and Canada. Explore our work across arts and culture.

STAY SHARP

We don’t just run campaigns—we help arts and culture thrive by providing cutting-edge insights, thought-provoking conversations with experts, and education opportunities that grow your team’s expertise. Check out the Capacity Blog and podcast to keep learning, your way.

let’s Talk

Get in Touch

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