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Digital Advertising Digital Advertising

Digital Advertising

Digital strategies that build passion for cultural brands

The arts and cultural industry deserves digital marketing that works. We’ll provide you with strategic direction, industry insights, and digital expertise to implement a custom digital marketing plan that moves your entire organization forward. And we’ll collaborate with your team every step of the way.

LET’S GET STARTED

Let's build a partnership

We only offer digital advertising strategies on platforms that generate results and sustain audience loyalty. The platforms we prioritize are content-driven, build strong relationships, and drive revenue.

Attract

We’ll introduce your organization to new audiences. From lookalike and interest targeting to branded video ads or jumping on the latest content trend, we’ll help you set the stage for authentic audience relationships.

Engage

Delight

What you'll get with every campaign

Our Platform Partners

Google Premier Partner

We’re recognized for our exceptional use of Google Products, which grants us access to gated tools, beta programs, and more. We’re also on Google’s list of Certified Professionals and have direct contacts with Google’s Ticketing and Live Event division.

Meta Preferred Agency Partner

We’re recognized as Meta superusers, which means insider access to Meta’s suite tools, training, and events. Meta is a regular sponsor and featured speaker at our annual Digital Marketing Boot Camp for the Arts conference.

Spotify Certified Partner

We’re recognized for our extraordinary advertising expertise on Spotify, helping arts organizations run highly-targeted digital audio and video ads.

More about Digital Advertising

Building Trust by Respecting User Privacy
Digital Advertising, Leadership, Privacy
Mar 06, 2024
7 Min Read
Building Trust by Respecting User Privacy
Data privacy, as a concept, tends to make us want to put our heads in the sand. It encompasses so much across our organizations...
How Can I Promote Lesser-Known Titles?
Digital Advertising
Mar 02, 2024
4 Min Read
How Can I Promote Lesser-Known Titles?
In the dynamic landscape of the arts industry, promoting lesser-known titles presents a unique challenge. These artistic gems of...
Leveraging AI in Google and Meta
Digital Advertising
Feb 21, 2024
11 Min Read
Leveraging AI in Google and Meta
AI. Just hearing the word is sure to conjure strong feelings, be it excitement for a new frontier or sweat-inducing nerves about...
Your 2024 Digital Priorities
Digital Advertising, Email Marketing, Search Engine Optimization, Website Analytics & Optimization
Feb 14, 2024
5 Min Read
Your 2024 Digital Priorities
As we step into the bright and promising year of 2024, the digital marketing landscape evolves at almost a breakneck pace. Artif...
Should I Use Meta’s CTA Buttons?
Digital Advertising
Feb 12, 2024
3 Min Read
Should I Use Meta’s CTA Buttons?
To button or not to button—that is the question so many organizations ask. The button in this case is specifically referring t...
Diversifying Beyond Google and Meta
Digital Advertising
Feb 07, 2024
6 Min Read
Diversifying Beyond Google and Meta
At CI, we understand that resources—like time, money, and staff—are limited. When managing paid advertising for our clients,...
How Do I Craft a Delight Campaign?
Digital Advertising
Jan 03, 2024
4 Min Read
How Do I Craft a Delight Campaign?
Fans of the flywheel model know that a stellar audience experience is key to building momentum for future sales. There are so ma...
Deciding When to Go Dynamic
Digital Advertising
Nov 27, 2023
5 Min Read
Deciding When to Go Dynamic
The world of digital marketing has always been largely rooted in an inherent trust that technology will cooperate once we hand o...
How Do I Optimize Holiday Gift Campaigns?
Digital Advertising
Nov 08, 2023
5 Min Read
How Do I Optimize Holiday Gift Campaigns?
‘Tis the season for giving—and there’s no better gift to bestow than the magic of visiting a cultural institution. If ...
Should I Invest in CTV Advertising?
Digital Advertising
Sep 19, 2023
4 Min Read
Should I Invest in CTV Advertising?
Almost all Americans watch television—around 80% on any given day. But the way audiences are watching has changed. Many now tu...
Where Do Arts Buyers Search?
Digital Advertising, Search Engine Optimization
Aug 17, 2023
5 Min Read
Where Do Arts Buyers Search?
With social platforms like Instagram and TikTok transforming into search hotspots, is investing in Google paid search (SEM) stil...
Do I Really Need Branded Search Campaigns?
Digital Advertising
Aug 04, 2023
5 Min Read
Do I Really Need Branded Search Campaigns?
After the usual “dada,” “mama,” and “banana,” the very next thing my now-17-month-old daughter said was, “Hey Goog...
Which is Better, Display or Discovery?
Digital Advertising
Jul 24, 2023
6 Min Read
Which is Better, Display or Discovery?
Google introduced Discovery ads in 2019, and since their debut, one of the most commonly asked questions we receive is: “What...
Should My Arts Organization Join Threads?
Digital Advertising
Jul 12, 2023
5 Min Read
Should My Arts Organization Join Threads?
Last week, Meta bolstered its social media domination with the launch of its newest app, Threads. Threads grew its user base to ...

Ready to engage audiences?

Let’s talk about a digital advertising partnership that works for your team.