- Intro to Google Analytics
Wednesday, February 21 | 1:00pm – 2:00pm EST
Whip your GA skills into shape. This webinar will teach the basics of how Google Analytics works so you can harness one of the most critical platforms for digital marketing. Instead of being overwhelmed by GA, learn about key concepts, important metrics, and how to navigate the platform to find the data that’s most important to you. Plus, it’s customized for arts marketers.
- Intro to Search Engine Marketing
Wednesday, March 21 | 1:00pm – 1:45pm EST
Most users begin their path to your website on Google or another search engine, so how your organization appears in search results is important. It’s especially important if you have a Google Grant which affords 501(c)3’s up to $10,000 per month in free keyword advertising on Google.com.
Instead of leaving AdWords dormant, we can help you rev up your (search marketing) engines. This free webinar will teach SEM fundamentals, proven techniques for improving click-through-rate, and tips for setting a Google Grant account up for success.
- Intermediate Google Analytics
Wednesday, April 11 | 1:00pm – 2:00pm EST
Go beyond the Google Analytics basics with two key enhancements to your account: advanced content groupings, which make existing page data more usable, and event tags, which collect new and vital data points about actions users are taking on your site.
In this free webinar, you will learn how to access, build, and configure content groupings that are specific to your site. You will also learn more about regular expressions – what they are, some good-to-know shortcuts, and how they can be used when creating content groupings.
- A/B Testing: Small Changes, Big Results
Wednesday, May 16 | 1:00pm – 1:45pm EST
Website redesigns shouldn’t be the only time you are optimizing your site. In this free webinar, you will learn the basics of on-site A/B testing, how to conduct real-time experiments, and why iterative optimization is the name of the game when it comes to improving website performance.
Please note: This webinar contains similar content to the session on A/B testing at Digital Marketing Boot Camp for the Arts
- Taking the Fear Out of SEO
Wednesday, June 20 | 1:00pm – 2:00pm EST
In this free webinar, you will learn SEO essentials and how to fix common errors easily. You will also learn how to make SEO-friendly content that will help you rank higher on the Search Engine Results Page (SERP) without sounding like a keyword robot. Since you can’t say ‘SEO’ without technical configurations, you will dip your toe into the technical side of SEO and learn how to use tags and specs to ensure your site is indexed properly and efficiently.
- Elevate Your Email Marketing
Wednesday, July 11 | 1:00pm – 2:00pm EST
Email isn’t dead – in fact, it’s a critical channel for arts marketers. In this free webinar, you will dig into email marketing best practices, including segmentation and personalization. You will also learn how to measure and optimize your emails, discover the magic formula for subject lines, and start to grow your email list today.
Please note: This webinar contains similar content to the session on email marketing at Digital Marketing Boot Camp for the Arts
- Intro to Pivot Tables
Wednesday, August 15 | 1:00pm – 1:45pm EST
Pivot tables are one of Microsoft Excel’s most powerful features. They allow you to identify what is significant from a large data set. Instead of pivoting away from pivot tables, learn how to harness their power. In this free webinar, you will learn pivot table basics and how you can use them to make your life as a data-driven marketer much easier.
- Excel Tips and Tricks
Wednesday, September 19 | 1:00pm – 1:45pm EST
With the increased role that data plays in digital marketing, arts marketers must be able to conduct data analysis. Thankfully, much of this work can take place in Microsoft Excel! In this free webinar, you’ll learn some helpful tips, important formulas, and powerful functionality to save time and conduct more powerful analysis directly in Excel.
Capacity Classroom webinars and workshops are designed for arts administration practitioners. Registrants must have an email address associated with an arts organization, non-profit organization, or university. We reserve the right to refuse admission to any individual participant based on this criteria. If you have extenuating circumstances, please email us.