- A/B Testing: Small Changes, Big Results
Wednesday, May 16 | 1:00pm – 1:45pm EST
Website redesigns shouldn’t be the only time you are optimizing your site. In this free webinar, you will learn the basics of on-site A/B testing, how to conduct real-time experiments, and why iterative optimization is the name of the game when it comes to improving website performance.
Please note: This webinar contains similar content to the session on A/B testing at Digital Marketing Boot Camp for the Arts
- Taking the Fear Out of SEO
Wednesday, June 20 | 1:00pm – 2:00pm EST
In this free webinar, you will learn SEO essentials and how to fix common errors easily. You will also learn how to make SEO-friendly content that will help you rank higher on the Search Engine Results Page (SERP) without sounding like a keyword robot. Since you can’t say ‘SEO’ without technical configurations, you will dip your toe into the technical side of SEO and learn how to use tags and specs to ensure your site is indexed properly and efficiently.
- Elevate Your Email Marketing
Wednesday, July 11 | 1:00pm – 2:00pm EST
Email isn’t dead – in fact, it’s a critical channel for arts marketers. In this free webinar, you will dig into email marketing best practices, including segmentation and personalization. You will also learn how to measure and optimize your emails, discover the magic formula for subject lines, and start to grow your email list today.
Please note: This webinar contains similar content to the session on email marketing at Digital Marketing Boot Camp for the Arts
- Intro to Pivot Tables
Wednesday, August 15 | 1:00pm – 1:45pm EST
Pivot tables are one of Microsoft Excel’s most powerful features. They allow you to identify what is significant from a large data set. Instead of pivoting away from pivot tables, learn how to harness their power. In this free webinar, you will learn pivot table basics and how you can use them to make your life as a data-driven marketer much easier.
- Excel Tips and Tricks
Wednesday, September 19 | 1:00pm – 1:45pm EST
With the increased role that data plays in digital marketing, arts marketers must be able to conduct data analysis. Thankfully, much of this work can take place in Microsoft Excel! In this free webinar, you’ll learn some helpful tips, important formulas, and powerful functionality to save time and conduct more powerful analysis directly in Excel.
Capacity Classroom webinars and workshops are designed for arts administration practitioners. Registrants must have an email address associated with an arts organization, non-profit organization, or university. We reserve the right to refuse admission to any individual participant based on this criteria. If you have extenuating circumstances, please email us.