Influencer Marketing for Arts and Culture Organizations
Discover the ins and outs of influencer marketing and how to get the most out of these creative collaborations.
The For-You-Page on TikTok and Discovery experience on Instagram are changing the game of influencer marketing as we know it. A few years ago, you could look for someone with a large following and bank on success if they agreed to partner with you—but that’s just not the case anymore.
If you want to boost awareness, drive ticket sales, and build lasting audience connections, the key isn’t follower count. It’s finding creators who know how to connect with their communities.
Join Capacity consultants and content creation experts Sana Colter and Aly Gomez for practical advice on identifying the right influencers, managing partnerships effectively, and creating campaigns that grow attendance beyond just a single performance or exhibit.
What You’ll Get
- Tips for identifying influencers who genuinely connect with your audience
- Best practices for structuring partnerships, setting expectations, and defining success
- Advice for building an influencer strategy that extends beyond a single program
- Industry-specific campaign examples to inspire your next collaboration
Meet your hosts
Director
Aly has worn many hats at Capacity—first as a client, and now as a consultant, creative strategist, team lead, and frequent presenter. Prior to joining Capacity, Aly served as the Associate Director of Marketing at Cincinnati Playhouse in the Park.
Consultant
Sana is a consultant and creative who is fueled by being part of the advancement of our artistic landscape. She joined Capacity after 6+ years working in arts administration at the New York State Council on the Arts and 10+ years and counting as a musical performer. She received a BM in Music Performance and Music Technology from Rutgers University.
Watch on demand