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Resources Webinars & Training

Your Website Redesign Playbook

Learn to plan, launch, and maintain a new website without losing traffic, data, or performance.

Jun 24, 2026

Wednesday, June 24
1:00 pm ET

Register

A website redesign is one of the most resource-intensive projects your organization can take on. Too often, teams jump into the work without a clear understanding of how to set up their redesign for success.

In this free webinar, we’ll walk through a smart, strategic approach to the many stages of a website redesign. Capacity’s seasoned pros will share practical tips for auditing current site performance, assessing vendor proposals, building without breaking things, and even optimizing for post-launch growth. We’ll also explore how AI can accelerate every step of the process and help you make more confident decisions.

Whether you’re in the early planning phase or already working with a vendor, this session will help you avoid common pitfalls and get more value from your investment.

What You’ll Get

  • Examples of how to evaluate user behavior on your site before making changes
  • Key questions to guide strategy, scope, and vendor conversations
  • Practical tips to avoid SEO, analytics, and content migration issues
  • Real examples of how AI can support research, planning, and execution
Meet your hosts
Yosaif Cohain
Yosaif Cohain
Vice President

Yosaif leads the Analytics team at Capacity. He is passionate about websites and their usability, and partners with clients to collect great data, analyze it in new ways, and take action on it. Prior to Capacity, he built data practices at Huge and AKQA – two global digital design agencies – and it was there that his passion for leveraging data for marketing and UX purposes was ignited.

Jen Taylor
Jen Taylor
Vice President

With 15+ years of experience, Jen has built and engaged audiences across off-Broadway, Broadway, and streaming. Before CI, she led digital audience growth for ad-supported and subscription-based streaming at A+E Networks (A&E, HISTORY, Lifetime). Now, she’s focused on how AI is reshaping marketing and audience engagement, helping arts organizations navigate emerging opportunities. Outside of work, you’ll find her at the theater, cooking, or planning a trip.

Alana Harper
Alana Harper
Senior Consultant

Alana has worked in the cultural and nonprofit sectors for nearly 15 years, specializing in digital marketing, content and brand strategy, and digital experiences. Before joining Capacity, she served as a Senior Strategy Consultant at LaPlaca Cohen and the Digital Marketing Manager at Alvin Ailey. She began her career as an arts journalist in public radio. When she’s not working, you can find her exploring Brooklyn, art shows, and recipes.

Register now