Skip to content
Resources Webinars & Training

Inside an Influencer Campaign for SF Symphony

Go behind the scenes of a creator campaign, and see what is involved in making influencer marketing work.

Sep 22, 2026

Tuesday, September 22
1:00 pm ET

Register

Influencer marketing can look deceptively simple from the outside: find a creator, invite them to an event, and let them post. In practice, building a campaign that feels authentic, reaches the right audiences, and delivers meaningful results requires much more thought behind the scenes.

In this free webinar, Capacity content creator DiDi Turley will unpack our recent partnership with the San Francisco Symphony, which used creator-led storytelling to introduce Elim Chan’s appointment as Music Director to audiences beyond the traditional classical music community. The campaign partnered with 10 creators across a range of niches and generated more than 653,000 video views across Instagram and TikTok.

Understand the decisions that shaped the campaign and explore topics like whitelisting, user-generated content, and the operational realities that can make creator partnerships complex—and rewarding.

 

WHAT YOU’LL GET

  • A detailed look at Capacity’s creator campaign with the San Francisco Symphony
  • Insights into creator selection, briefing, whitelisting, and content development
  • Examples of how different creator perspectives can open up new audience entry points
  • A clear sense of the time, planning, and coordination influencer marketing can require
Meet your hosts
DiDi Turley
DiDi Turley
Content Creator

Didi has spent her life in the theatre—on stage, behind the scenes, and everywhere in between. Before Capacity, they worked with the Metropolitan Opera, BMP, and more to connect with the next generation of arts and culture lovers. DiDi believes that, in an age of constant information influx, audiences want to see things come to life—not just the final product.

Selia Aponte
Selia Aponte
Consultant

Selia joined Capacity after graduating with an MBA & MA in Arts Administration and working as an arts marketer in Cincinnati and Los Angeles. Her work extends across Digital Marketing and Content; she loves partnering with clients in both areas to help create holistic, user-focused strategies. Outside of work, you can find her trying out new recipes in the kitchen or watching garbage reality TV with her husband and two cats.

REGISTER NOW