How Your Campaigns Stack Up
The Latest Digital Advertising Insights from 200+ Arts Organizations
On Demand
What does “good performance” actually look like right now?
In this webinar, we share key benchmarks, insights, and learnings from recent campaigns across major digital advertising platforms. Drawing from real arts and cultural campaigns, we’ll unpack what’s working, what’s changing, and where organizations are seeing the strongest returns.
From holiday pushes to subscription sales, and exhibition-focused efforts versus campaigns that message general attendance, we’ll break down performance trends and creative takeaways to help you set smarter expectations—and make more confident campaign decisions.
What You’ll Get
- Benchmarks across multiple campaign types, including holiday, subscription, exhibition, and more
- Platform-level insights from real campaigns
- Creative and messaging learnings that drove performance
- Practical takeaways you can apply to upcoming campaigns
Meet your hosts
Consultant
Helena joined Capacity after working in marketing, finance, and audience services at arts organizations including the Richmond Symphony and Studio Theatre. Before that, she worked in email marketing and creative strategy at Wayfair. Outside of work, she loves travel, hiking, trying new recipes and restaurants, craft beer, 90s TV, seeing live theatre, and dancing at concerts.
Consultant
Selia joined Capacity after graduating with an MBA & MA in Arts Administration and working as an arts marketer in Cincinnati and Los Angeles. Her work extends across Digital Marketing and Content; she loves partnering with clients in both areas to help create holistic, user-focused strategies. Outside of work, you can find her trying out new recipes in the kitchen or watching garbage reality TV with her husband and two cats.
Senior Analyst
Sanjay was a dancer with Louisville Ballet for 11 seasons, and he continues to work as a freelance choreographer and educator. He seeks to create diverse representations on stage, in ballet narratives, and in the classroom. Beyond working as a digital marketing analyst at Capacity and as an artist, he is an avid reader and has run an LGBTQ Book Club for the over five years.
Watch on demand