Google’s AI Search Shift
What Arts Marketers Need to Know
On Demand
When Google announced its biggest overhaul of Search in more than 25 years, it signaled a fundamental shift in how people discover information online. While the impact of a new AI-first search is still unfolding, there are important signals marketers should be paying attention to right now.
In this AMA-style webinar, Capacity’s search experts Dan Titmuss and Madelyn Frascella will share what they’re seeing in the field and what these changes could mean for your SEO and paid media strategies. We’ll answer your questions about how AI-generated answers are affecting website traffic, what we know—and don’t yet know—about the future of paid media, and how to remain discoverable as audience journeys become less reliant on traditional rankings and clicks.
What You’ll Get
- Insights into how Google’s AI features are changing organic search visibility and website traffic
- A look at how search advertising is evolving alongside Google’s AI products
- Key metrics and signals to watch as search behavior continues to evolve
Meet your hosts
Senior Consultant
Dan has been with Capacity since 2016, working across SEO strategy, SEM, content, and digital best practices. He loves digging into the weeds of Title Tags and Sitemaps, and is always down to talk about how to make your site more findable and more delightful. He’s also been exploring how artificial intelligence is shaping the future of arts marketing – not as a replacement for creativity, but as a tool to spark it.
Senior Consultant
Madelyn is a specialist in search marketing and analytics at Capacity, working across teams and heading up search campaigns for clients as well as supporting professional development internally.
Watch on demand