Reddit for Arts Marketers
Discover what makes Reddit different from other digital channels, why it’s gaining momentum, and how to add it to your media mix.
Jun 03, 2026
Wednesday, June 3
1:00 pm ET
As familiar digital channels like Google and Meta become more crowded, many marketers are asking: where else can we build awareness, spark interest, and connect with audiences in authentic ways?
Enter: Reddit. Though the platform is as old as YouTube, its recent growth has brought it into the mainstream. Reddit is a community-driven platform where people gather around niche interests, ask candid questions, and seek recommendations from real people. For arts marketers, that creates new opportunities to understand audience mindsets, test fresh creative approaches, and reach communities that may not be as active on other platforms.
In this free webinar, we’ll introduce what makes Reddit different, why it’s gaining momentum, and what arts and cultural organizations should know about adding it to their media mix.
What You’ll Get
- An overview of how Reddit works and why it matters for marketers
- Ideas for reaching niche, high-intent communities
- Examples of Reddit campaigns run by fellow arts and cultural organizations
- Live Q&A alongside industry peers
Meet your hosts
Senior Consultant
Jess joined Capacity after receiving her Master of Arts in Arts Administration from Columbia University in May 2017 and completing the Capacity internship program. Outside of work, you can find her making music, cooking up a storm, and hanging with her mini schnauzer, Olive.
Senior Analyst
While studying Marketing at The College of New Jersey, Gail joined a musical theatre club which paved a path towards arts marketing. Since graduating, she’s worked in a broad spectrum of the arts from Off Broadway to Regional to even commercial Broadway. At Capacity, Gail is energized by helping arts organizations navigate the ever-evolving digital landscape.
Register now