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Team Alison Goldberg
Alison Goldberg

Alison
Goldberg

Director

Email Marketing

I joined Capacity after working at non-profit organizations across theater and film.

I am an experienced marketing strategist and lead email consulting at Capacity. I am interested in helping our industry navigate changes in audience behavior as technology evolves. I pull from my experiences in Development at Film at Lincoln Center and the Shakespeare Theatre Company, and working with Capacity clients across several artistic disciplines to lead clients to success.

The latest from Alison

Email Marketing Priorities for 2026
Email Marketing
Nov 11, 2025
4 Min Read
Email Marketing Priorities for 2026
As we head into 2026, email marketing looks less like a broadcast channel and more like a relationship builder. With inbox compe...
Your Email Migration Checklist
Email Marketing
Apr 18, 2025
4 Min Read
Your Email Migration Checklist
Switching to a new Email Service Provider (ESP) is a big move, and we get a lot of questions about how to make the transition as...
Building Trust by Respecting User Privacy
Digital Advertising, Leadership, Privacy
Mar 06, 2024
7 Min Read
Building Trust by Respecting User Privacy
Data privacy, as a concept, tends to make us want to put our heads in the sand. It encompasses so much across our organizations...
Investing in Email to Increase Engagement
Email Marketing
Feb 28, 2024
7 Min Read
Investing in Email to Increase Engagement
Arts and culture organizations use email every day, which makes it easy to take for granted. But with a little attention and int...
The New Privacy Landscape
Ask the Industry, Privacy
Sep 21, 2023
6 Min Read
The New Privacy Landscape
“Privacy is a substantial digital priority.” My colleague Ally Duffey Cubilette wrote these powerful words in February 2023,...
Apple’s Mail Privacy Protection
Email Marketing
Nov 10, 2021
5 Min Read
Apple’s Mail Privacy Protection
Learn more about Apple’s Mail Privacy Protection and how it will impact your email marketing strategy, and how you measure its...
The Personal Worlds of Search and Email
Email Marketing, Search Engine Optimization
Jul 28, 2021
8 Min Read
The Personal Worlds of Search and Email
Explore the worlds of SEM and email marketing while getting actionable tips to increase relevance, quality score, sender reputat...