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Team Alison Goldberg
Alison Goldberg

Alison
Goldberg

Senior Consultant

Email & Digital Marketing

I joined Capacity Interactive after working at non-profit organizations across theater and film.

I am an experienced marketing strategist and lead email consulting at Capacity Interactive. I am interested in helping our industry navigate changes in audience behavior as technology evolves. I pull from my experiences in Development at Film at Lincoln Center and the Shakespeare Theatre Company, and working with Capacity Interactive clients across several artistic disciplines to lead clients to success.

The latest from Alison

Building Trust by Respecting User Privacy
Digital Advertising, Leadership, Privacy
Mar 06, 2024
7 Min Read
Building Trust by Respecting User Privacy
Data privacy, as a concept, tends to make us want to put our heads in the sand. It encompasses so much across our organizations...
Investing in Email to Increase Engagement
Email Marketing
Feb 28, 2024
7 Min Read
Investing in Email to Increase Engagement
Arts and culture organizations use email every day, which makes it easy to take for granted. But with a little attention and int...
The New Privacy Landscape
Ask the Industry, Privacy
Sep 21, 2023
6 Min Read
The New Privacy Landscape
“Privacy is a substantial digital priority.” My colleague Ally Duffey Cubilette wrote these powerful words in February 2023,...
Apple’s Mail Privacy Protection
Email Marketing
Nov 10, 2021
5 Min Read
Apple’s Mail Privacy Protection
Learn more about Apple’s Mail Privacy Protection and how it will impact your email marketing strategy, and how you measure its...
The Personal Worlds of Search and Email
Email Marketing, Search Engine Optimization
Jul 28, 2021
8 Min Read
The Personal Worlds of Search and Email
Explore the worlds of SEM and email marketing while getting actionable tips to increase relevance, quality score, sender reputat...
Political Ads on Facebook in 2020
Digital Advertising
Oct 14, 2020
5 Min Read
Political Ads on Facebook in 2020
Learn more about the U.S. Ad Restriction period and other considerations while running Facebook ads (political or not) during th...
Beyond the Hashtag: #GivingTuesday
Digital Advertising
Nov 09, 2017
7 Min Read
Beyond the Hashtag: #GivingTuesday
Make #GivingTuesday a success at your organization by setting expectations, internal benchmarking, and calling in reinforcements...