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AI Resourcesfor Arts Marketers

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Explore practical AI resources designed to help arts and culture marketers navigate a rapidly evolving landscape. From actionable strategies to creative applications, discover how to use AI to save time, work smarter, and drive meaningful results while staying true to your organization’s mission and values.

Start with the Fundamentals

New to AI or wondering how it fits into arts and culture marketing? Start here. Explore the fundamentals, discover practical applications for your work, and learn how to approach AI thoughtfully while keeping creativity and your organization’s mission at the center.

Free Webinar

Intro to AI

New to AI? Join Jen Taylor, Capacity’s AI strategy leader, for a beginner-friendly introduction to generative AI. Explore practical applications for arts marketers, important ethical considerations, and how to use AI to support human creativity while making informed decisions for your organization.

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Industry Leadership

Capacity’s Vision for AI in Arts Administration

AI is transforming how we work, create, and connect with audiences. But what does that mean for the future of arts and culture? Explore Capacity’s vision for embracing AI thoughtfully and responsibly, using emerging technology to strengthen organizations while keeping creativity, people, and mission at the center.

Read the Vision

Report: The State of AI & the Arts 2026

AI adoption is accelerating across arts and culture, but are organizations keeping pace? Drawing on insights from 214 arts and culture professionals across North America, Capacity’s new State of AI & the Arts report reveals how organizations are using AI, where they’re seeing value, and what’s holding them back.

Research includes the following findings—including what you should do next—and more.

60%
are using AI more than last year
59%
aren’t measuring AI’s organizational impact
43%
cite fear and mistrust as the top barrier

Discover how your organization compares to the broader sector and what it takes to move from AI experimentation to meaningful impact.

DOWNLOAD THE FREE REPORT


Build Your AI Skills with Expert-Led Webinars

Learn from Capacity’s VP, Strategic Growth and AI Activation Jen Taylor through practical webinars that help you identify AI opportunities, streamline your work, and make informed decisions for your arts and culture organization.

AI Strategy for Arts Marketers

December 8, 2:00pm ET

Spend less time chasing the latest AI trends and more time putting the right tools to work for your organization.

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Six Things Generative AI Does Well

Watch on demand

Generative AI can feel overwhelming. This webinar breaks it down into six specific capabilities where these tools consistently add value.

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A Hands-On Guide to NotebookLM

Watch on demand

Explore Google’s hidden powerhouse for streamlining marketing projects, surfacing insights, and making smarter, faster decisions.

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Read the latest on AI

Arts Leaders in Conversation on AI

Hear thought-provoking perspectives from arts leaders like Jen Taylor, Ann Morrow Johnson, Baratunde Thurston and Tony Mazzocchi on how AI is shaping the future of arts and culture—and what it means for your organization—on Arts Unscripted with Monica Holt: A Capacity Podcast.

People are desperate for more time and support. And they do see AI as a potential solution, but they’re also holding these real concerns about what makes arts human. So there’s a tension that we have to navigate about getting the most value out of something, but also being true to your values and your mission.

Jen Taylor VP, Strategic Growth and AI Activation Capacity

I have been sitting in so many rooms recently where there is so much doom and gloom and sadness, about the world. And at risk of the unpopular opinion, I am just delighted by the rapid iteration conversations that I can have when it comes to collaborating with folks who don’t think visually the same way I do. This is letting our designers and artists move into a space of collaboration with clients who genuinely want to be creative but just have an entirely language, and it is deeply exciting.

Ann Morrow Johnson Global Immersive Experience & Entertainment Leader Gensler

Language matters. Sequence matters. And passive versus active voice. So, you know, this kid lost their job to AI. Whoa, whoa, whoa, whoa, whoa. We are already lying through omission and poor construction. We are not saying the most accurate, most truthful version of what is happening here, which is that an administrator decided to deploy a system to outsource decision making from humans to that system. Now we can have a useful conversation as opposed to be distracted with turning humans against machines, which is the ultimate divide and conquer.”

Baratunde Thurston Writer, Comedian, and Earthling

For such a long time, we’ve, we’ve been constructing a lot of our educational, and I would argue our, economic system around the value of knowledge, efficiency, productivity, and now we’re developing machines that can perform these sophisticated tasks in those areas. So, what’s left? My hope is that this moment we’re having in AI becomes a moment when we finally recognize the extraordinary value of human intelligence in all of its forms. And that could create a really remarkable opportunity for the arts if we are ready to use a shared language to talk about that.

Tony Mazzocchi President and CEO Kaufman Music Center

See AI Strategy in Action

Explore real-world examples of how Capacity helps arts and culture organizations put AI to work to address challenges, improve workflows, and advance their goals.

Testing AI-Informed Audience Segmentation at Boston Ballet

Testing AI-Informed Audience Segmentation at Boston Ballet

Boston Ballet drove incremental ticket revenue with smarter email targeting using AI-powered segmentation.
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Scaling AI-Powered Copywriting for the San Francisco Symphony

Scaling AI-Powered Copywriting for the San Francisco Symphony

Discover how Capacity helped SFS’s small team streamline copy creation with AI, saving time while producing high-quality, on-brand content.
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Building an AI-Powered Website Workflow for the Academy of Natural Sciences

Building an AI-Powered Website Workflow for the Academy of Natural Sciences

Capacity built a custom AI tool to help the Academy of Natural Sciences plan website pages faster while applying SEO best practices.
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Using AI to Scale a 16-Email Concert Campaign

Using AI to Scale a 16-Email Concert Campaign

When Boston Gay Men’s Chorus brought Glitter & Gingham—a Dolly Parton–inspired Pride concert—to the stage, Capacity was tasked with producing the most robust email campaign of their season. And while rhinestones catch the light, it was a custom ChatGPT behind the scenes that kept the ideas flowing and BGMC’s brand voice shining.
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Using AI to Reimagine First-Time Audience Journeys for the San Francisco Opera

Using AI to Reimagine First-Time Audience Journeys for the San Francisco Opera

Capacity partnered with San Francisco Opera to apply AI as a strategic partner. From research to execution, AI accelerated testing, sparked new ideas, and delivered early wins in first-time audience engagement.
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AI Toolkit

10 AI Tools for Smart Arts Marketers

Get 10 custom-built AI tools designed for the unique challenges of arts and culture marketing. From strengthening your copy and uncovering insights to prioritizing tasks and making strategic decisions, this toolkit, available as AI Skills for ChatGPT or Claude, help you work smarter, save time, and bring your best ideas to life.

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