AI Resourcesfor Arts Marketers
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Explore practical AI resources designed to help arts and culture marketers navigate a rapidly evolving landscape. From actionable strategies to creative applications, discover how to use AI to save time, work smarter, and drive meaningful results while staying true to your organization’s mission and values.Start with the Fundamentals
New to AI or wondering how it fits into arts and culture marketing? Start here. Explore the fundamentals, discover practical applications for your work, and learn how to approach AI thoughtfully while keeping creativity and your organization’s mission at the center.
Free Webinar
Intro to AI
New to AI? Join Jen Taylor, Capacity’s AI strategy leader, for a beginner-friendly introduction to generative AI. Explore practical applications for arts marketers, important ethical considerations, and how to use AI to support human creativity while making informed decisions for your organization.
Industry Leadership
Capacity’s Vision for AI in Arts Administration
AI is transforming how we work, create, and connect with audiences. But what does that mean for the future of arts and culture? Explore Capacity’s vision for embracing AI thoughtfully and responsibly, using emerging technology to strengthen organizations while keeping creativity, people, and mission at the center.
Report: The State of AI & the Arts 2026
AI adoption is accelerating across arts and culture, but are organizations keeping pace? Drawing on insights from 214 arts and culture professionals across North America, Capacity’s new State of AI & the Arts report reveals how organizations are using AI, where they’re seeing value, and what’s holding them back.
Research includes the following findings—including what you should do next—and more.
are using AI more than last year
aren’t measuring AI’s organizational impact
cite fear and mistrust as the top barrier
Discover how your organization compares to the broader sector and what it takes to move from AI experimentation to meaningful impact.
Build Your AI Skills with Expert-Led Webinars
Learn from Capacity’s VP, Strategic Growth and AI Activation Jen Taylor through practical webinars that help you identify AI opportunities, streamline your work, and make informed decisions for your arts and culture organization.
AI Strategy for Arts Marketers
December 8, 2:00pm ET
Spend less time chasing the latest AI trends and more time putting the right tools to work for your organization.
Six Things Generative AI Does Well
Watch on demand
Generative AI can feel overwhelming. This webinar breaks it down into six specific capabilities where these tools consistently add value.
A Hands-On Guide to NotebookLM
Watch on demand
Explore Google’s hidden powerhouse for streamlining marketing projects, surfacing insights, and making smarter, faster decisions.
Arts Leaders in Conversation on AI
Hear thought-provoking perspectives from arts leaders like Jen Taylor, Ann Morrow Johnson, Baratunde Thurston and Tony Mazzocchi on how AI is shaping the future of arts and culture—and what it means for your organization—on Arts Unscripted with Monica Holt: A Capacity Podcast.
See AI Strategy in Action
Explore real-world examples of how Capacity helps arts and culture organizations put AI to work to address challenges, improve workflows, and advance their goals.
Testing AI-Informed Audience Segmentation at Boston Ballet
Scaling AI-Powered Copywriting for the San Francisco Symphony
Building an AI-Powered Website Workflow for the Academy of Natural Sciences
Using AI to Scale a 16-Email Concert Campaign
Using AI to Reimagine First-Time Audience Journeys for the San Francisco Opera
AI Toolkit
10 AI Tools for Smart Arts Marketers
Get 10 custom-built AI tools designed for the unique challenges of arts and culture marketing. From strengthening your copy and uncovering insights to prioritizing tasks and making strategic decisions, this toolkit, available as AI Skills for ChatGPT or Claude, help you work smarter, save time, and bring your best ideas to life.
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