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Website Analytics & Optimization Website Analytics & Optimization

Website Analytics & Optimization

Know what’s happening on your website

You’re spending marketing dollars driving audiences to your website. But what do they do once they get there? Smart arts and culture marketers leverage data to design for user needs. Better engagement means more conversions.

LET’S GET STARTED

Explore our expertise

Our analytics partnerships are tailored to match your in-house resources and organizational goals.

Custom GA4 Implementation

CI has worked with 100+ Organizations on Google Analytics 4

Whether you’re looking to start with some basic data collection or have a more advanced approach, our team will implement tracking to capture what’s happening on your website and configure Google Analytics 4 according to best practices. We can do this with virtually no lift required from you and your team.

Personalized Dashboards

Behavioral Analysis

Training & Mentorship

Ongoing Support

Ready to optimize? It’s okay to start small

You have questions about how your audience interacts with your website. We’ll help you find the answers through hyper-focused analysis and bite-size next steps that will empower you to keep moving the needle.

Explore Analytics Resources

How We Used GA Data to Inform Utah Shakespeare Festival’s Website Redesign

Ahead of a website redesign, we helped USF use Google Analytics data to make decisions that significantly increased mobile engagement and mobile conversion rates on their new site.

Learn How We Did It

GA4 Webinar

Learn more about GA4 and its capabilities, discover what goes into a custom GA4 setup, get advice on exporting historical Universal Analytics data, and so much more.

Watch the webinar

“From analysis to implementation and training, CI was a true partner for our analytics needs. They worked with our marketing staff and developers to create a tailored solution. The breadth of data and the skills to utilize it have positioned us for success.

Patrick Fitzgerald
Patrick Fitzgerald Director of eCommerce, Pittsburgh Cultural Trust

Scroll to Learn More about website analytics & optimization

Build a Clearer Picture of Audience Behavior
Website Analytics & Optimization
Oct 16, 2025
3 Min Read
Build a Clearer Picture of Audience Behavior
Have you ever struggled to make sense of GA4 reports? Do you find yourself exporting data into Excel, wrestling with spreadsheet…
How to Read Your Website Data
Website Analytics & Optimization
Oct 15, 2025
3 Min Read
How to Read Your Website Data
When website traffic shifts—up or down—it’s tempting to make quick conclusions. A drop in visits must mean marketing is un…
Decoding GA4: Part III
Website Analytics & Optimization
Aug 04, 2025
3 Min Read
Decoding GA4: Part III
If you’ve ever opened GA4 and felt a little lost, you’re not alone. For many arts and cultural marketers, making sense of th…
You Might Have a GA4 Bot Problem
Uncategorized, Website Analytics & Optimization
Jul 10, 2025
7 Min Read
You Might Have a GA4 Bot Problem
Most people who have spent enough time in Google Analytics have encountered bot or spam data. Why? A common reason is bots that …
Decoding GA4: Part II
Website Analytics & Optimization
Jun 03, 2025
5 Min Read
Decoding GA4: Part II
If you’ve ever opened GA4 and felt a little lost, you’re not alone. For many arts and cultural marketers, making sense of th…
Decoding GA4: Part I
Website Analytics & Optimization
Mar 27, 2025
4 Min Read
Decoding GA4: Part I
Google Analytics 4 (GA4) is a powerful tool, but it comes with a learning curve—especially for arts and cultural organizations…
How to Win at Website Analytics
Website Analytics & Optimization
Jan 30, 2025
3 Min Read
How to Win at Website Analytics
Picture this: Your audience lands on your website, eager to purchase tickets or make a donation, but they hit a snag. Maybe the …
Web Analytics for Leaders
Website Analytics & Optimization
Jan 29, 2025
5 Min Read
Web Analytics for Leaders
If you ask a patron about their experience at your venue, they’ll likely respond in the form of a story. Now, what if you coul…
The Top 5 Website Analytics Myths, Debunked
Website Analytics & Optimization
Oct 07, 2024
4 Min Read
The Top 5 Website Analytics Myths, Debunked
The sword in the stone. A mysterious creature in Loch Ness. The lore behind your organization’s website analytics. While t…
GA4 Fast Formulas: Track FAQ Engagement
Website Analytics & Optimization
Sep 18, 2024
2 Min Read
GA4 Fast Formulas: Track FAQ Engagement
This byte-sized series from CI’s Analytics Team offers quick tips to level up your website one optimization at a time (as it s…
Your 2024 Digital Priorities
Digital Advertising, Email Marketing, Search Engine Optimization, Website Analytics & Optimization
Feb 14, 2024
5 Min Read
Your 2024 Digital Priorities
As we step into the bright and promising year of 2024, the digital marketing landscape evolves at almost a breakneck pace. Artif…

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