Skip to content
Follow Us

Get the best of Capacity Interactive delivered to your inbox.

This field is for validation purposes and should be left unchanged.
Website Analytics & Optimization Website Analytics & Optimization

Website Analytics & Optimization

Know what’s happening on your website

You’re spending marketing dollars driving audiences to your website. But what do they do once they get there? Smart arts marketers leverage data to design for user needs. Better engagement means more conversions.

LET’S GET STARTED

Explore our expertise

Our analytics partnerships are tailored to match your in-house resources and organizational goals.

Custom GA4 Implementation

Whether you’re looking to start with some basic data collection or have a more advanced approach, our team will implement tracking to capture what’s happening on your website and configure Google Analytics 4 according to best practices. We can do this with virtually no lift required from you and your team.

Personalized Dashboards

Behavioral Analysis

Training & Mentorship

Ongoing Support

Universal Analytics Data Export

Ready to optimize? It’s okay to start small

You have questions about how your audience interacts with your website. We’ll help you find the answers through hyper-focused analysis and bite-size next steps that will empower you to keep moving the needle.

Explore Analytics Resources

How We Used GA Data to Inform Utah Shakespeare Festival's Website Redesign

Ahead of a website redesign, we helped USF use Google Analytics data to make decisions that significantly increased mobile engagement and mobile conversion rates on their new site.

Learn How We Did It

GA4 Webinar

Learn more about GA4 and its capabilities, discover what goes into a custom GA4 setup, get advice on exporting historical Universal Analytics data, and so much more.

Watch the webinar

“From analysis to implementation and training, CI was a true partner for our analytics needs. They worked with our marketing staff and developers to create a tailored solution. The breadth of data and the skills to utilize it have positioned us for success.

Patrick Fitzgerald
Patrick Fitzgerald Director of eCommerce, Pittsburgh Cultural Trust

Scroll to Learn More about website analytics & optimization

Managing User Consent On Your Website
Website Analytics & Optimization, Privacy
Mar 13, 2024
5 Min Read
Managing User Consent On Your Website
As you know by now, managing user privacy today can be intimidating. Much of the conversation in the digital realm revolves arou...
Your 2024 Digital Priorities
Digital Advertising, Email Marketing, Search Engine Optimization, Website Analytics & Optimization
Feb 14, 2024
5 Min Read
Your 2024 Digital Priorities
As we step into the bright and promising year of 2024, the digital marketing landscape evolves at almost a breakneck pace. Artif...
What Website Data Can Do for You
Website Analytics & Optimization
Jan 30, 2024
3 Min Read
What Website Data Can Do for You
As arts marketers, we are constantly trying to do more with less and be as efficient as possible with our time and money. Websit...
How Do I Export My UA Data?
Website Analytics & Optimization
Jan 29, 2024
4 Min Read
How Do I Export My UA Data?
As organizations continue their transition from Universal Analytics (UA) to Google Analytics 4 (GA4), there is one final deadlin...
Think Like a Data Analyst
Website Analytics & Optimization
Jan 26, 2024
3 Min Read
Think Like a Data Analyst
Picture it: You’ve been collecting Google Analytics data about how users are interacting with your website, using the data spo...
How Do I Navigate Google Analytics 4?
Website Analytics & Optimization
Oct 18, 2023
4 Min Read
How Do I Navigate Google Analytics 4?
Whether you took the plunge into Google Analytics 4 (GA4) by choice or got nudged by necessity, you’ve officially bid far...
How Do I Compare UA and GA4 Reports?
Website Analytics & Optimization
Oct 18, 2023
5 Min Read
How Do I Compare UA and GA4 Reports?
This summer, the digital marketing world was buzzing as Google sunset Universal Analytics (UA) and officially migrated to Google...
Privacy-Focused Measurement
Website Analytics & Optimization, Privacy
Feb 01, 2023
5 Min Read
Privacy-Focused Measurement
Consumers are holding businesses to higher security standards, which means your measurement strategies must be user-centric and ...
Making Your GA4 Plan
Website Analytics & Optimization
Sep 12, 2022
7 Min Read
Making Your GA4 Plan
Uncover your next steps with Google Analytics 4 and learn how you can plan, train, and prepare for a smooth transition from Univ...
The Principles of Ethical Web Design
Website Analytics & Optimization
Oct 25, 2021
8 Min Read
The Principles of Ethical Web Design
Learn more about ethical website design, an approach that questions how your website serves its visitors and the planet. ...
Websites Are Relationship Builders
Website Analytics & Optimization
Sep 17, 2019
4 Min Read
Websites Are Relationship Builders
Discover how you can deepen your relationship with patrons, which will lead to more ticket sales, donations, and renewed members...
Moving Beyond Mobile First in Modern Websites
Ask the Industry, Website Analytics & Optimization
Jun 24, 2019
7 Min Read
Moving Beyond Mobile First in Modern Websites
Learn more about primary mobile design and why it's important to reach beyond mobile first to build modern, user-friendly websit...
Meet the New and Improved Benchmark Study
Content Creation & Strategy, Digital Advertising, Email Marketing, Leadership, Search Engine Optimization, Website Analytics & Optimization
Nov 19, 2018
6 Min Read
Meet the New and Improved Benchmark Study
The 2017 Arts Industry Digital Marketing Benchmark Study is available for download and this sixth edition holds a ton of new dat...
Website Navigation: Tips for Smooth Sailing
Website Analytics & Optimization
Sep 12, 2018
7 Min Read
Website Navigation: Tips for Smooth Sailing
Learn how you can build effective navigation for your organization's website by clearly plotting out information and actions ava...

Ready to dig into your data?