Website Analytics & Optimization
Know what’s happening on your website
You’re spending marketing dollars driving audiences to your website. But what do they do once they get there? Smart arts marketers leverage data to design for user needs. Better engagement means more conversions.
Explore our expertise
Our analytics partnerships are tailored to match your in-house resources and organizational goals.
Custom GA4 Implementation
Whether you’re looking to start with some basic data collection or have a more advanced approach, our team will implement tracking to capture what’s happening on your website and configure Google Analytics 4 according to best practices. We can do this with virtually no lift required from you and your team.
Training & Mentorship
Universal Analytics Data Export
Ready to optimize? It’s okay to start small
You have questions about how your audience interacts with your website. We’ll help you find the answers through hyper-focused analysis and bite-size next steps that will empower you to keep moving the needle.
Where on the site are users going?
Prioritize your most popular content. Custom tracking enables you to conduct aggregate analysis across meaningful sections of your website to determine where audiences spend their time.
How are people navigating across the website?
Custom tracking enables you to measure how your audience uses key site features, including site navigation tools, to optimize experiences on your site.
What are people doing on your key pages?
Measure, analyze, and optimize. Behavioral data, like scroll depth, provides insights into page performance and informs site optimizations.
Jumpstart your data insights
Spend time where it counts. Custom dashboards minimize time spent pulling data and maximize time spent analyzing and interpreting your data.
Explore Analytics Resources
Learn more about GA4 and its capabilities, discover what goes into a custom GA4 setup, get advice on exporting historical Universal Analytics data, and so much more.
“From analysis to implementation and training, CI was a true partner for our analytics needs. They worked with our marketing staff and developers to create a tailored solution. The breadth of data and the skills to utilize it have positioned us for success.