Yosaif Cohain
Inbound Marketing & GA4 (April Session)
April 23 – May 14 | Wednesdays, 1 – 2:30 pm ET
Price: $498. Save $100 on additional courses with a special link that you will receive via email after registering for this course.
Prerequisite: Your organization has Google Analytics 4 (GA4) set up and you have Editor or Administrator access to it.
Homework: This class does not include homework.
Who is eligible to register for this course? This program is for nonprofit arts and culture marketers only. For-profit marketing registrants will be kindly refunded. Additionally, please note that Capacity Academy has a one-seat-per-student policy, meaning multiple colleagues from the same organization require separate registrations.
Harness the Full Power of Your Website
Understand how digital channels and campaigns drive traffic and conversions across your website. One of the most valuable uses for GA4 is understanding how digital channels (paid and organic) drive web traffic and conversions.
If you’ve ever wondered…
How do users arrive at my website?
Which channels or campaigns drive the most traffic?
Which channels or campaigns drive the highest quality traffic?
Which channels or campaigns drive the most conversions?
How can I optimize my campaigns and/or website to improve conversion rates?
…this course is for you!
Overview
In this course, you’ll learn how to:
- ✓ Use UTMs to gather robust data on paid and organic channels
- ✓ Confidently navigate GA4’s Acquisition reports
- ✓ Interpret campaign and channel performance results
- ✓ Create shortcuts in GA4 that make it easy for you to access data on key channels or campaigns
Course Syllabus
Week 1: How to Get Robust Campaign Data in GA4: UTM Tracking and Beyond
Uncover what data GA4 can capture about how traffic originated on your website and how you can optimize and enhance that data using UTM links.
Week 2: Intro to GA4 Acquisition and Advertising Reports
Learn how to navigate GA4’s key acquisition and advertising reports. Understand available dimensions and metrics.
Week 3: Advanced Interpretation: Attribution Models in GA4
In order to interpret your channel and campaign data, it’s important to understand how GA4 measures users across visits. In this class, we’ll dive deep into the three key attribution models available in GA4 and how to use these in your analysis.
Week 4: Custom Campaign Reporting
Set yourself up for success by creating custom reports in GA4 that make key campaign or channel data available quickly and easily.
Meet Your Educators
Ally Duffey Cubilette
Principal Consultant, Digital Marketing & Analytics
join the waitlist for inbound marketing & Ga4 (April Session)
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