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Team Ally Duffey Cubilette
Ally Duffey Cubilette

Ally
Duffey
Cubilette

Principal Consultant

Digital Marketing & Analytics

Data nerd and former dancer choreographing digital experiences and strategies to support the arts.

I bring over 10 years of experience in marketing and fundraising for the arts to my role as a Principal Consultant specializing in both website analytics and digital marketing. Prior to joining CI, I worked for several prominent modern dance companies in NYC. I received a BA in dance and art history from Barnard College and an MBA from the Wisconsin School of Business’ Bolz Center for Arts Administration at UW Madison.

The latest from Ally

Diversifying Beyond Google and Meta
Digital Advertising
Feb 07, 2024
Diversifying Beyond Google and Meta
At CI, we understand that resources—like time, money, and staff—are limited. When managing paid advertising for our clients,...
What Website Data Can Do for You
Website Analytics & Optimization
Jan 30, 2024
What Website Data Can Do for You
As arts marketers, we are constantly trying to do more with less and be as efficient as possible with our time and money. Websit...
Think Like a Data Analyst
Website Analytics & Optimization
Jan 26, 2024
Think Like a Data Analyst
Picture it: You’ve been collecting Google Analytics data about how users are interacting with your website, using the data spo...
How Do I Navigate Google Analytics 4?
Website Analytics & Optimization
Oct 18, 2023
How Do I Navigate Google Analytics 4?
Whether you took the plunge into Google Analytics 4 (GA4) by choice or got nudged by necessity, you’ve officially bid far...
How Do I Compare UA and GA4 Reports?
Website Analytics & Optimization
Oct 18, 2023
How Do I Compare UA and GA4 Reports?
This summer, the digital marketing world was buzzing as Google sunset Universal Analytics (UA) and officially migrated to Google...
Privacy-Focused Measurement
Website Analytics & Optimization
Feb 01, 2023
Privacy-Focused Measurement
Consumers are holding businesses to higher security standards, which means your measurement strategies must be user-centric and ...