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Don’t Get Distracted: AI Strategy for Arts Marketers

Spend less time chasing the latest AI trends and more time putting the right tools to work for your organization.

Dec 08, 2026

Tuesday, December 8
2:00 PM ET

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AI is evolving quickly. New tools, capabilities and bold predictions seem to emerge every day. For arts marketers already juggling competing priorities, how do you work out what’s genuinely worth your time and attention?

In this free webinar, Jen Taylor, VP of Strategic Growth and AI Activation at Capacity, will take a practical look at where AI can make a meaningful difference for arts marketers. Drawing on new survey data from more than 200 cultural organizations, Jen will explore how attitudes towards AI are changing, where teams are facing challenges, and why large language models (LLMs) remain a valuable place to focus your efforts. She’ll also share how AI can support more efficient workflows, deeper audience insights and more relevant, personalized marketing.

Originally presented at Capacity Boot Camp 2026, we’ll be streaming the recorded session and following up with a live Q&A with Jen, giving you the opportunity to ask questions and get guidance on navigating AI in the year ahead.

WHAT YOU’LL GET:

  • New survey data that reveals about how cultural organizations are approaching AI and the challenges they’re encountering.
  • An understanding of which AI capabilities are worth exploring and why LLMs remain a useful starting point.
  • Practical applications for understanding your audiences, improving workflows and developing more personalized marketing strategies.
Meet your host
Jen Taylor
Jen Taylor
Vice President

With 15+ years of experience, Jen has built and engaged audiences across off-Broadway, Broadway, and streaming. Before CI, she led digital audience growth for ad-supported and subscription-based streaming at A+E Networks (A&E, HISTORY, Lifetime). Now, she’s focused on how AI is reshaping marketing and audience engagement, helping arts organizations navigate emerging opportunities. Outside of work, you’ll find her at the theater, cooking, or planning a trip.

Register