POV on Arts Industry AI Report
In this edition: the big takeaway from Capacity’s annual report.
This is Q&AI, our blog series aimed at keeping you in the know on updates in the rapidly evolving world of AI. Sometimes, these will be quick updates on new developments in the field. Sometimes, they’ll be tips on tactics, features, or functionality. If you haven’t met me yet, hi: I’m Jen Taylor, Capacity’s Vice President, Strategic Growth and AI Activation.
Q: What was the biggest surprise in the data from Capacity’s second annual report on The State of AI & the Arts?
A: The biggest surprise was how much optimism and ambition there still is around AI, despite the very real concerns people have about it.
Arts and culture is an inherently human sector. So I wasn’t surprised to see concerns about authenticity, artistic integrity, environmental impact, or audience trust. I’d actually be more surprised if those concerns weren’t showing up.
What surprised me was that those concerns aren’t translating into a rejection of AI. People want to learn. They want their organizations to do more. And they’re increasingly imagining AI not just as a tool for writing copy, but as something that could help with some of the very real capacity, workflow, data, and decision-making challenges their organizations face.
To me, that’s the tension at the heart of this year’s report. People aren’t asking us to choose between being pro-AI or anti-AI. They’re asking how we can use these tools in ways that actually support the humans doing the work and preserve what makes the arts human in the first place.
More soon,
Jen
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