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UTM Generator UTM Generator

UTM Generator

Take the Guesswork Out of Your Marketing

Discover what truly drives your audience to engage and convert with UTM codes. Need help getting started or keeping tracking consistent? CI’s UTM Generator sets you up to see exactly where your traffic is coming from in just a few clicks.  DOWNLOAD FOR FREE

Why Tracking Matters for Marketing Success

To make every dollar count, you need to know what’s working—and what isn’t. UTM tracking helps arts and culture organizations gain clarity on each campaign, from boosting ticket sales and memberships to amplifying event visibility. With detailed tracking, you can see exactly which social posts, emails, and ads resonate with your audience, enabling you to focus your efforts and budget where they’ll have the most impact.

What You’ll Get:

  • Easy UTM Creation in Seconds: Generate custom UTM codes effortlessly and ensure accurate tracking every time. That’s time back for you and more data behind your marketing.
  • Consistent, Professional Naming Conventions: Guesswork be gone! Keep your campaigns organized and insights consistent across every channel. This is essential for you to understand the effectiveness of discrete efforts ticketing campaigns, member engagement efforts, and fundraising across platforms.
  • Actionable Google Analytics Data: Quickly identify which promotions drive traffic and conversions and which need fine-tuning.

Get the UTM Generator

  • The UTM Generator is a Google Sheet template. After you submit this form, you will receive a prompt to “Make a Copy” of the document or “View App Scripts File.” Select “Make a Copy” to create and save the template to your Google Drive.

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